# ClickPe Brand Identity

A complete profile of **ClickPe**'s visual system — colors, typography, components, and personality — extracted from https://clickpe.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/clickpe
- Machine-readable JSON: https://characterquilt.com/branding/clickpe.json
- Per-page llms.txt: https://characterquilt.com/branding/clickpe/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #001143 |
| Accent | #1CFF7D |
| Body Font | Nohemi |
| Heading Font | Nohemi |

## Color Palette

- primary: #001143
- secondary: #020817
- accent: #1CFF7D
- background: #000000
- textPrimary: #000000
- link: #1CFF7D

## Typography

- primary: Nohemi — https://fonts.google.com/specimen/Nohemi
- heading: Nohemi — https://fonts.google.com/specimen/Nohemi

## Visual Assets

- Logo: https://clickpe.ai/logo-white.svg
- Favicon: https://clickpe.ai/icon.svg?8d338d22b7897430

## UI Components

- buttonPrimary: background=#001143, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 17, 67, 0.5) 0px 8px 20px -6px
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: individuals seeking loans

## ClickPe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **ClickPe - One Stop Solution for All Your Loan Needs**
  - Image: https://muthootlogo.s3.ap-south-1.amazonaws.com/354436169_637904195038213_1801764638886683857_n-removebg-preview.png
  - Source: https://clickpe.ai/product
- **ClickPe - One Stop Solution for All Your Loan Needs**
  - Image: https://s3.ap-south-1.amazonaws.com/finology-images/Select/e1997dc85127420da395a8f01d0d6861.jpg
  - Source: https://clickpe.ai/product
- **ClickPe - One Stop Solution for All Your Loan Needs**
  - Image: https://www.boardinfinity.com/blog/content/images/2025/02/Company-Blog-Creatives----2025-02-25T175113.886.png
  - Source: https://clickpe.ai/product
- **ClickPe - One Stop Solution for All Your Loan Needs**
  - Image: https://clickpe.ai/images/qr.png
  - Source: https://clickpe.ai/
- **ClickPe - One Stop Solution for All Your Loan Needs**
  - Image: https://bharatpe.com/wp-content/uploads/2023/05/group-24@3x.png
  - Source: https://clickpe.ai/product
- **Andaman Ferry & Tour Booking Service**
  - Image: https://travel.slpe.in/images/packages/p6.jpg
  - Source: https://ferry.clickpe.ai/package/family-grand-tour-5n-6d

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Nohemi",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#001143",
    "secondary": "#020817",
    "accent": "#1CFF7D",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#1CFF7D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nohemi",
      "heading": "Nohemi"
    },
    "fontStacks": {
      "heading": [
        "Nohemi",
        "sans-serif"
      ],
      "body": [
        "Nohemi",
        "sans-serif"
      ],
      "paragraph": [
        "Nohemi",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#001143",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 17, 67, 0.5) 0px 8px 20px -6px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://clickpe.ai/logo-white.svg",
    "favicon": "https://clickpe.ai/icon.svg?8d338d22b7897430",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'ClickPe'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 8,
      "text": "Claim Offer & Apply",
      "reasoning": "Button #8 has a vibrant background color (#001143) which matches the brand's primary color and features action-oriented text 'Claim Offer & Apply', making it the primary CTA."
    },
    "secondary": {
      "index": 12,
      "text": "Download App Now",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and serves as a secondary action with text 'Download App Now'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals seeking loans"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'ClickPe'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```