# Cline Brand Identity

A complete profile of **Cline**'s visual system — colors, typography, components, and personality — extracted from https://cline.bot/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cline
- Machine-readable JSON: https://characterquilt.com/branding/cline.json
- Per-page llms.txt: https://characterquilt.com/branding/cline/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9F58FA |
| Accent | #9663F1 |
| Body Font | Inter |
| Heading Font | DM Sans |

## Color Palette

- primary: #9F58FA
- secondary: #1E1430
- accent: #9663F1
- background: #FFFFFF
- textPrimary: #4D4D4D
- link: #9663F1

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://cline.bot/_next/image?url=%2Fassets%2Fbranding%2Flogos%2Fcline-wordmark-black.svg&w=256&q=75
- Favicon: https://cline.bot/assets/branding/favicons/favicon-16x16.png
- Social card (og:image): https://cline.bot/cline_og_img.png

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech enthusiasts

## Cline Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How I stopped repeating myself to Cline - Cline Blog**
  - Image: https://storage.ghost.io/c/d6/fe/d6feb101-a8e6-444b-bae8-3ca714794abb/content/media/2025/09/workflows-splash_thumb.jpg
  - Source: https://cline.bot/blog/how-i-stopped-repeating-myself-to-cline
- **Cline Blog**
  - Image: https://storage.ghost.io/c/d6/fe/d6feb101-a8e6-444b-bae8-3ca714794abb/content/images/2026/02/incident-blog-header-hq.png
  - Source: https://cline.bot/blog
- **Cline CLI & My Undying Love of Cline Core - Cline Blog**
  - Image: https://storage.ghost.io/c/d6/fe/d6feb101-a8e6-444b-bae8-3ca714794abb/content/media/2025/10/cli-to-jetbrains-2_thumb.jpg
  - Source: https://cline.bot/blog/cline-cli-my-undying-love-of-cline-core
- **From Assembly to AI: Why 'Vibe Coding' Is Just Another Chapter in Our  Abstraction Story - Cline Blog**
  - Image: https://storage.ghost.io/c/d6/fe/d6feb101-a8e6-444b-bae8-3ca714794abb/content/images/2025/02/image-4.png
  - Source: https://cline.bot/blog/from-assembly-to-ai-why-vibe-coding-is-just-another-chapter-in-our-abstraction-story
- **GitHub Actions Integration - Cline**
  - Image: https://storage.googleapis.com/cline_public_images/ss03-ready.png
  - Source: https://docs.cline.bot/cline-cli/samples/github-integration
- **The 2025 Stack: How Complete Beginners Can Ship Their First Full-Stack Web  App - Cline Blog**
  - Image: https://storage.ghost.io/c/d6/fe/d6feb101-a8e6-444b-bae8-3ca714794abb/content/images/2025/01/image-44.png
  - Source: https://cline.bot/blog/the-2025-stack-how-complete-beginners-can-ship-their-first-full-stack-web-app

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#9F58FA",
    "secondary": "#1E1430",
    "accent": "#9663F1",
    "background": "#FFFFFF",
    "textPrimary": "#4D4D4D",
    "link": "#9663F1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "14px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "https://cline.bot/_next/image?url=%2Fassets%2Fbranding%2Flogos%2Fcline-wordmark-black.svg&w=256&q=75",
    "favicon": "https://cline.bot/assets/branding/favicons/favicon-16x16.png",
    "ogImage": "https://cline.bot/cline_og_img.png",
    "logoHref": "/",
    "logoAlt": "Cline Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Cline'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.9,
    "overall": 0.7
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Cline'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": true
    }
  }
}
```