# Clinikally Brand Identity A complete profile of **Clinikally**'s visual system — colors, typography, components, and personality — extracted from https://www.clinikally.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/clinikally - Machine-readable JSON: https://characterquilt.com/branding/clinikally.json - Per-page llms.txt: https://characterquilt.com/branding/clinikally/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #8C30F5 | | Accent | #8C30F5 | | Body Font | Manrope | | Heading Font | Manrope | ## Color Palette - primary: #8C30F5 - secondary: #474A57 - accent: #8C30F5 - background: #FFFFFF - textPrimary: #18191F - link: #969BAB ## Typography - primary: Manrope — https://fonts.google.com/specimen/Manrope - heading: Manrope — https://fonts.google.com/specimen/Manrope ## Visual Assets - Logo: https://www.clinikally.com/cdn/shop/files/Clinikally_LOGO_for_Website_240x.png?v=1777191339 - Favicon: https://www.clinikally.com/cdn/shop/files/favicon_96x96.png?v=1660653261 - Social card (og:image): http://www.clinikally.com/cdn/shop/files/Clinikally_Logo_1200x628_7a18854a-dee2-4a11-b3df-06aec2142997.jpg?v=1757743962 ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#8C30F5, borderColor=#8C30EA, borderRadius=100px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: Individuals seeking skin and hair care solutions in India. ## Clinikally Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Experience Clinkally** - Image: https://experience.clinikally.com/_next/static/media/DSC03087.418e4d44.jpg?auto=format&fit=max&w=1080&q=50 - Source: https://experience.clinikally.com/ - **Women's Health Essentials: Vital Tips for Every Decade of Life | Clinikally** - Image: http://www.clinikally.com/cdn/shop/articles/DAILY_BLOG_BANNER_-_IMAGE_vaishnavi_52_1f1dd205-f927-4c22-8a61-f968a9d12107.jpg?v=1765259009 - Source: https://www.clinikally.com/blogs/news/womens-health-essentials-vital-tips-for-every-decade-of-life?srsltid=AfmBOorcC-dm9uQed8Db4begIqrOprLEOqqXW6_sjZBsHefG3Egds7Za - **Buy Scalpe Products Online in India At Best Price** - Image: https://www.clinikally.com/cdn/shop/products/ScalpePlusExpertAntiDandruffShampoo_900_w_x675_h_-03.jpg?v=1669181272&width=3750 - Source: https://www.clinikally.com/collections/scalpe?srsltid=AfmBOoqEQmpqo214qfANuJWkIcyuLcZ09Uae419hOBnfoD_LCq5pQybY - **Rosemary Reimagined: How This Herb Became a Skincare Hero | Clinikally** - Image: https://www.clinikally.com/cdn/shop/articles/Gauri_-_Blog_Banner_2440_x_1260_23_16e5857b-ea5d-4b24-a8fa-ceb6a3da8906.jpg?v=1753347106&width=1500 - Source: https://www.clinikally.com/blogs/news/rosemary-reimagined-how-this-culinary-herb-became-a-skincare-hero?srsltid=AfmBOopVDKFsGTsoOovJH3jsWBm941wWprRN9BmWyLvoG5IrMiaPokUY - **Buy Best SPF Sunscreens for UV Rays & Sun Protection** - Image: https://www.clinikally.com/cdn/shop/products/unhideSunProtectSPF50_PA__900_w_x675_h_-01_1.jpg?v=1772711378&width=3750 - Source: https://www.clinikally.com/collections/sunscreen?srsltid=AfmBOor8uEoNkS3fncJ5vYNmymcFCc4Nv67lOaiBHeFMR9UW7S1E-hFj - **Saltwater Skincare Secrets | Clinikally** - Image: http://www.clinikally.com/cdn/shop/articles/Khushi_Banner_Blog_-_2024-03-28T130212.175_9aa9d6cb-c031-4c5c-a037-eebe1e74a4df.jpg?v=1771227352 - Source: https://www.clinikally.com/blogs/news/saltwater-skincare-secrets?srsltid=AfmBOop6txyVXE_wxUxf1jNhNw1tsAac0_l2uZJ3eJ0A4UWmV_PDaKKf ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Manrope", "role": "body" } ], "colors": { "primary": "#8C30F5", "secondary": "#474A57", "accent": "#8C30F5", "background": "#FFFFFF", "textPrimary": "#18191F", "link": "#969BAB" }, "typography": { "fontFamilies": { "primary": "Manrope", "heading": "Manrope" }, "fontStacks": { "heading": [ "Manrope" ], "body": [ "Manrope" ], "paragraph": [ "Manrope" ] }, "fontSizes": { "h1": "28px", "h2": "26px", "body": "13px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#8C30F5", "borderColor": "#8C30EA", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" } }, "images": { "logo": "https://www.clinikally.com/cdn/shop/files/Clinikally_LOGO_for_Website_240x.png?v=1777191339", "favicon": "https://www.clinikally.com/cdn/shop/files/favicon_96x96.png?v=1660653261", "ogImage": "http://www.clinikally.com/cdn/shop/files/Clinikally_Logo_1200x628_7a18854a-dee2-4a11-b3df-06aec2142997.jpg?v=1757743962", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Clinikally'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Add to cart", "reasoning": "Button #0 'Add to cart' uses the brand's primary color for text and border, making it stand out as a primary call-to-action." }, "secondary": { "index": 2, "text": "Previous", "reasoning": "Button #2 'Previous' has a different text color and serves a navigational purpose, making it a suitable secondary action." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "Individuals seeking skin and hair care solutions in India." }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Clinikally'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```