# Clipboard Brand Identity

A complete profile of **Clipboard**'s visual system — colors, typography, components, and personality — extracted from https://www.clipboardhealth.com/careers. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/clipboard
- Machine-readable JSON: https://characterquilt.com/branding/clipboard.json
- Per-page llms.txt: https://characterquilt.com/branding/clipboard/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D7F1FE |
| Accent | #7AC4EB |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #D7F1FE
- secondary: #4A5C73
- accent: #7AC4EB
- background: #FFFFFF
- textPrimary: #000000
- link: #0A2741

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6331fdb067d0d2e7fcce41d8/63d7e4dcc375a62efe51e399_bunnylogo.png
- Favicon: https://cdn.prod.website-files.com/6331fdb067d0d2e7fcce41d8/63b6b2539e3df07fa9db2994_CBH-Webclip-32x32.png

## UI Components

- buttonPrimary: background=#7AC4EB, textColor=#FFFFFF, borderRadius=50px, shadow=none
- buttonSecondary: background=#3C527D, textColor=#FFFFFF, borderRadius=50px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: job seekers in healthcare

## Clipboard Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers**
  - Image: https://cdn.prod.website-files.com/6331fdb067d0d2e7fcce41d8/633ee8841c78f88763c6694b_magdiel-lagos-7hjh_X3xsDA-unsplash.jpg
  - Source: https://www.clipboardhealth.com/careers
- **Careers**
  - Image: https://cdn.prod.website-files.com/6331fdb067d0d2e7fcce41d8/65114a2c3b1baa67e77374df_Cross-platform%20software-amico%20(1)%201.png
  - Source: https://www.clipboardhealth.com/careers
- **Careers**
  - Image: https://cdn.prod.website-files.com/6331fdb067d0d2e7fcce41d8/660d89d6db3b2294aa8dc00c_founder-profile-image.png
  - Source: https://www.clipboardhealth.com/careers
- **Careers**
  - Image: https://cdn.prod.website-files.com/6331fdb067d0d2e7fcce41d8/660fbe8b8dd0f4a10d6e04e8_Clipboard_Health_Map_C-poster-00001.jpg
  - Source: https://www.clipboardhealth.com/careers
- **Careers**
  - Image: https://cdn.prod.website-files.com/6331fdb067d0d2e7fcce41d8/651153904162cd123e740e4c_Add%20files-rafiki%201.png
  - Source: https://www.clipboardhealth.com/careers

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D7F1FE",
    "secondary": "#4A5C73",
    "accent": "#7AC4EB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0A2741"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7AC4EB",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3C527D",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6331fdb067d0d2e7fcce41d8/63d7e4dcc375a62efe51e399_bunnylogo.png",
    "favicon": "https://cdn.prod.website-files.com/6331fdb067d0d2e7fcce41d8/63b6b2539e3df07fa9db2994_CBH-Webclip-32x32.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "clipboard health logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Clipboard Health'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 12,
      "text": "Apply now",
      "reasoning": "Button #10 has a vibrant blue background (#7AC4EB) and action-oriented text 'Apply now', making it a strong primary CTA."
    },
    "secondary": {
      "index": 11,
      "text": "Apply now",
      "reasoning": "Button #9 has a different blue background (#3C527D) and also features action-oriented text 'Apply now', suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "job seekers in healthcare"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Clipboard Health'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```