# Cloaked Brand Identity

A complete profile of **Cloaked**'s visual system — colors, typography, components, and personality — extracted from https://www.cloaked.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cloaked
- Machine-readable JSON: https://characterquilt.com/branding/cloaked.json
- Per-page llms.txt: https://characterquilt.com/branding/cloaked/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #130F02 |
| Accent | #FF550C |
| Body Font | Stkbureausans |
| Heading Font | Stkbureausans |

## Color Palette

- primary: #130F02
- secondary: #FF550C
- accent: #FF550C
- background: #FBF8EF
- textPrimary: #000000
- link: #E9E6DA

## Typography

- primary: Stkbureausans — https://fonts.google.com/specimen/Stkbureausans
- heading: Stkbureausans — https://fonts.google.com/specimen/Stkbureausans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/696691327b6ddbf53f5163a4_Group-1.svg
- Favicon: https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/680929207922b1db3a9f01ff_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/699c2df50ea2d4bb21406e44_Home.webp

## UI Components

- input: background=#1C180B, textColor=#FFFFFF, borderColor=#292519, borderRadius=48px, shadow=none
- buttonPrimary: background=#FF550C, textColor=#FBF8EF, borderRadius=1000px, shadow=none
- buttonSecondary: background=#FBF8EF, textColor=#130F02, borderColor=#454030, borderRadius=1000px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: privacy-conscious individuals

## Cloaked Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cloaked - The Fight for your Privacy | My Data, Act!**
  - Image: https://cdn.prod.website-files.com/63ec0f977f0357a650c38bd2/696a5d79ce2ee2e222498efb_NCA_logo_tagline_partner_V_G.png
  - Source: https://www.cloaked.com/post/the-fight-for-your-privacy-my-data-act
- **Read the Latest on Consumer Privacy | Cloaked Blog**
  - Image: https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/699c2df5e8690c25d0bf639e_Blog.webp
  - Source: https://www.cloaked.com/blog
- **Sharing**
  - Image: https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/650b188503caa67e152e2d14_Frame%2015071.webp
  - Source: https://www.cloaked.com/features/sharing-identities
- **Read the Latest on Consumer Privacy | Cloaked Blog**
  - Image: https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/645c0f5a967cc9281d37b415_BlogMetaTags.png
  - Source: https://www.cloaked.com/blog
- **Sharing**
  - Image: https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/6509fff1cf788960cae20612_Modal.webp
  - Source: https://www.cloaked.com/features/sharing-identities
- **Read the Latest on Consumer Privacy | Cloaked Blog**
  - Image: https://cdn.prod.website-files.com/63ec0f977f0357a650c38bd2/69ea52a4dcdf64ed1606a583_Was%20Your%20%E2%80%9CMy%20Rituals%E2%80%9D%20Account%20Caught%20in%20This%20Data%20Bre.png
  - Source: https://www.cloaked.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Stkbureausans",
      "role": "body"
    },
    {
      "family": "Simula Book",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#130F02",
    "secondary": "#FF550C",
    "accent": "#FF550C",
    "background": "#FBF8EF",
    "textPrimary": "#000000",
    "link": "#E9E6DA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Stkbureausans",
      "heading": "Stkbureausans"
    },
    "fontStacks": {
      "heading": [
        "Stkbureausans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Stkbureausans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Stkbureausans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "32px"
  },
  "components": {
    "input": {
      "background": "#1C180B",
      "textColor": "#FFFFFF",
      "borderColor": "#292519",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF550C",
      "textColor": "#FBF8EF",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBF8EF",
      "textColor": "#130F02",
      "borderColor": "#454030",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/696691327b6ddbf53f5163a4_Group-1.svg",
    "favicon": "https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/680929207922b1db3a9f01ff_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/699c2df50ea2d4bb21406e44_Home.webp",
    "logoHref": "https://www.cloaked.com/?vid=019dcc20-e831-7bdd-92fb-ed9d34596eba",
    "logoAlt": "Cloaked-Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has a medium size, and the alt text matches the brand name 'Cloaked'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #2 has a vibrant brand color (#FF550C) and action-oriented text ('Get Started'), making it the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Login",
      "reasoning": "Button #4 has a different background color (#FBF8EF) and serves a secondary function ('Login'), making it suitable as the secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "privacy-conscious individuals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and the alt text matches the brand name 'Cloaked'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```