# Close Brand Identity

A complete profile of **Close**'s visual system — colors, typography, components, and personality — extracted from https://close.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/close
- Machine-readable JSON: https://characterquilt.com/branding/close.json
- Per-page llms.txt: https://characterquilt.com/branding/close/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #464AFF |
| Accent | #1463FF |
| Body Font | Inter |
| Heading Font | Innovatorgrotesk |

## Color Palette

- primary: #464AFF
- secondary: #D61549
- accent: #1463FF
- background: #FFFFFF
- textPrimary: #000000
- link: #1463FF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Innovatorgrotesk — https://fonts.google.com/specimen/Innovatorgrotesk

## Visual Assets

- Logo: https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6876a8f5d6e37075b98a5e67_logo-light-large.svg
- Favicon: https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e787e66659174d6c555923_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e142400a981d778567f169_OpenGraphV3%20(1).png

## UI Components

- buttonPrimary: background=#1463FF, textColor=#FFFFFF, borderColor=#1463FF, borderRadius=14px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: sales professionals and businesses

## Close Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Light and Dark: Our Color System's Journey | The Making of Close**
  - Image: https://making.close.com/static/37a2a3e147ecdd0a7b16461013a36467/fe4de/light-vs-dark-mode-mobile-screen.png
  - Source: https://making.close.com/posts/light-and-dark-our-color-systems-journey/
- **12 Sales Blogs You Should Read Every Day**
  - Image: https://cdn.prod.website-files.com/619c916dd7a3fa284adc0b27/666d4a43dd4b72751cf6b210_12SalesBlogsYouShouldReadEveryDayCloseCRMBlog_e3es.webp
  - Source: https://www.close.com/fr/blog/sales-blogs
- **A MongoDB TUI Ops Manager | The Making of Close**
  - Image: https://making.close.com/static/5b306c36318591c4dccdb9504b98b50d/34e64/close-mongodb-tui-ops-manager.png
  - Source: https://making.close.com/posts/a-mongodb-tui-ops-manager/
- **12 Sales Blogs You Should Read Every Day**
  - Image: https://cdn.prod.website-files.com/619c916dd7a3fa284adc0b27/65fad576adc4828baec91c29_cc541a86-8bc0-477c-a656-83214740c25b.webp
  - Source: https://www.close.com/fr/blog/sales-blogs
- **12 Sales Blogs You Should Read Every Day**
  - Image: https://cdn.prod.website-files.com/619c916dd7a3fa284adc0b27/666d50f9bd30cbe023966681_12SalesBlogsYouShouldReadEveryDayHubSpotSalesBlog_r080.webp
  - Source: https://www.close.com/fr/blog/sales-blogs
- **Light and Dark: Our Color System's Journey | The Making of Close**
  - Image: https://making.close.com/static/545e09fcabb807ee2dcc3195b26da3e7/45fef/figma-variable-table-base-semantic.png
  - Source: https://making.close.com/posts/light-and-dark-our-color-systems-journey/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Innovatorgrotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#464AFF",
    "secondary": "#D61549",
    "accent": "#1463FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1463FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Innovatorgrotesk"
    },
    "fontStacks": {
      "heading": [
        "Innovatorgrotesk",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1463FF",
      "textColor": "#FFFFFF",
      "borderColor": "#1463FF",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6876a8f5d6e37075b98a5e67_logo-light-large.svg",
    "favicon": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e787e66659174d6c555923_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e142400a981d778567f169_OpenGraphV3%20(1).png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try for free",
      "reasoning": "Button #0 with text 'Try for free' is a strong call-to-action, using the vibrant brand color #1463FF, indicating it's the primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same color #1463FF, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "sales professionals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```