# Closure Brand Identity A complete profile of **Closure**'s visual system — colors, typography, components, and personality — extracted from https://closure-intel.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/closure - Machine-readable JSON: https://characterquilt.com/branding/closure.json - Per-page llms.txt: https://characterquilt.com/branding/closure/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #9CA3AF | | Accent | #111827 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #9CA3AF - secondary: #1F2937 - accent: #111827 - background: #FFFFFF - textPrimary: #111827 - link: #111827 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://www.closure-intel.com/_next/image?url=%2Fclosure-logo-white.png&w=384&q=75 - Favicon: https://www.closure-intel.com/favicon.ico - Social card (og:image): https://www.closure-intel.com/social-logo.png ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=6px, shadow=none - buttonSecondary: background=#111827, textColor=#D1D5DB, borderColor=#374151, borderRadius=9999px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Closure Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Closure Intelligence** - Image: https://www.closure-intel.com/_next/image?url=%2Fstories%2Farticle-3.webp&w=3840&q=75 - Source: https://www.closure-intel.com/ - **Closure Intelligence** - Image: https://www.closure-intel.com/_next/image?url=%2Fstories%2Farticle-1.webp&w=3840&q=75 - Source: https://www.closure-intel.com/ - **Closure Intelligence** - Image: https://www.closure-intel.com/_next/image?url=%2Fstories%2Farticle-2.webp&w=3840&q=75 - Source: https://www.closure-intel.com/ - **Closure Intelligence** - Image: https://www.closure-intel.com/_next/image?url=%2Fstories%2Fbreaking-battlegrounds-linkedin.webp&w=3840&q=75 - Source: https://www.closure-intel.com/ - **Closure Intelligence** - Image: https://www.closure-intel.com/_next/image?url=%2Fstories%2Falaska-cop-podcast.webp&w=3840&q=75 - Source: https://www.closure-intel.com/ - **Closure Intelligence** - Image: https://www.closure-intel.com/social-logo.png - Source: https://www.closure-intel.com/trust ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "unknown" } ], "colors": { "primary": "#9CA3AF", "secondary": "#1F2937", "accent": "#111827", "background": "#FFFFFF", "textPrimary": "#111827", "link": "#111827" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "96px", "h2": "48px", "body": "48px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#111827", "textColor": "#D1D5DB", "borderColor": "#374151", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": "https://www.closure-intel.com/_next/image?url=%2Fclosure-logo-white.png&w=384&q=75", "favicon": "https://www.closure-intel.com/favicon.ico", "ogImage": "https://www.closure-intel.com/social-logo.png", "logoAlt": "Closure Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Closure Intelligence'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Book a Demo", "reasoning": "The 'Book a Demo' button is likely the primary CTA due to its action-oriented text, which suggests a direct engagement with the service. It shares a common background color with other buttons but stands out due to its purpose." }, "secondary": { "index": 2, "text": "Watch Aaron Zelinger's Episode", "reasoning": "The 'Watch Aaron Zelinger's Episode' button is selected as secondary because it has a different background color (#111827) and offers an alternative action that is less direct than booking a demo." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Closure Intelligence'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```