# cloud humans Brand Identity

A complete profile of **cloud humans**'s visual system — colors, typography, components, and personality — extracted from https://www.cloudhumans.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cloud-humans
- Machine-readable JSON: https://characterquilt.com/branding/cloud-humans.json
- Per-page llms.txt: https://characterquilt.com/branding/cloud-humans/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF7B00 |
| Accent | #FF7B00 |
| Body Font | Inter |
| Heading Font | Poppins |

## Color Palette

- primary: #FF7B00
- secondary: #0000EE
- accent: #FF7B00
- background: #FFFFFF
- textPrimary: #000000
- link: #38B000

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://framerusercontent.com/images/ANa6yO8Q6ChRhpBO87r1i5BXkc8.png?width=263&height=80
- Favicon: https://framerusercontent.com/images/6xO9JQ1jeXrU29HpVnh8uJAB4Ok.png
- Social card (og:image): https://framerusercontent.com/images/rHE0ZEVWBdYhM0cQ93m8EvWhxxI.png

## UI Components

- input: background=#EFEFEF, textColor=#000000, borderColor=#767676, borderRadius=0px, shadow=none
- buttonPrimary: background=#FF7B00, textColor=#0000EE, borderRadius=100px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## cloud humans Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **IA para Atendimento no Varejo | Cloud Humans**
  - Image: https://framerusercontent.com/images/mu6uvgbaEcKNbgHg0cragJNqig.png?width=3992&height=2700
  - Source: https://cloudhumans.com/varejo
- **Blog about AI Support | Cloud Humans**
  - Image: https://framerusercontent.com/images/Cr0MCHXsOlyNCqmC3PZbGaGlc.png?width=2400&height=1260
  - Source: https://cloudhumans.com/us/blog
- **Customer Service AI for Technology Companies | Cloud Humans**
  - Image: https://framerusercontent.com/images/NDrNIxVejUpN1CjZoKQrHxKsnFg.png?width=2496&height=1900
  - Source: https://cloudhumans.com/us/empresas-de-tecnologia
- **Segurança**
  - Image: https://framerusercontent.com/images/i12GJiyPucPMNJV5OiJqLKSS99c.png?width=2880&height=1570
  - Source: https://cloudhumans.com/security
- **IA de Atendimento para Empresas de Tecnologia | Cloud Humans**
  - Image: https://framerusercontent.com/images/YywBDnYh0b1Yc4kLpHEezP3CIk.png?width=2496&height=1768
  - Source: https://cloudhumans.com/empresas-de-tecnologia
- **IA para Atendimento no Varejo | Cloud Humans**
  - Image: https://framerusercontent.com/images/wVNCE8sKdiz9CF7Z9COjegDQMRs.png?width=2144&height=1670
  - Source: https://cloudhumans.com/varejo

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF7B00",
    "secondary": "#0000EE",
    "accent": "#FF7B00",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#38B000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#EFEFEF",
      "textColor": "#000000",
      "borderColor": "#767676",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF7B00",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/ANa6yO8Q6ChRhpBO87r1i5BXkc8.png?width=263&height=80",
    "favicon": "https://framerusercontent.com/images/6xO9JQ1jeXrU29HpVnh8uJAB4Ok.png",
    "ogImage": "https://framerusercontent.com/images/rHE0ZEVWBdYhM0cQ93m8EvWhxxI.png",
    "logoHref": "./",
    "logoAlt": "Cloud Humans – Home Page"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 60,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Cloud Humans – Home Page' matches the brand name, confirming it as the primary logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a demonstration",
      "reasoning": "Button #0 uses the vibrant brand color #FF7B00, which is a strong indicator of a primary CTA. The text 'Schedule a demonstration' is action-oriented, making it the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Talk to Cloud Humans",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with the text 'Talk to Cloud Humans', which is less direct than scheduling a demonstration."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Cloud Humans – Home Page' matches the brand name, confirming it as the primary logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```