# Cloudera Brand Identity

A complete profile of **Cloudera**'s visual system — colors, typography, components, and personality — extracted from https://cloudera.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cloudera
- Machine-readable JSON: https://characterquilt.com/branding/cloudera.json
- Per-page llms.txt: https://characterquilt.com/branding/cloudera/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #413CC3 |
| Accent | #5555F9 |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #413CC3
- secondary: #5555F9
- accent: #5555F9
- background: #FFFFFF
- textPrimary: #120046
- link: #120046

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://www.cloudera.com/content/dam/www/marketing/images/logos/cloudera/cloudera-logo@2x.png
- Favicon: https://www.cloudera.com/etc.clientlibs/www/clientlibs/clientlib-siteroot/resources/css/assets/icons/favicon/favicon.ico
- Social card (og:image): https://www.cloudera.com/content/dam/www/static/images/logos/cloudera-card.jpg

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=4px, shadow=none
- buttonPrimary: background=#5555F9, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=22px, shadow=none
- buttonSecondary: background=transparent, textColor=#413CC3, borderColor=#413CC3, borderRadius=22px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and enterprises

## Cloudera Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Data Flow | Cloudera**
  - Image: https://media.ceros.com/cloudera/images/2023/03/13/7f782210d467dfb28f7b7c32b6886d82/1-designing-flows-designer-snowflake-iceberg-3.png
  - Source: https://br.cloudera.com/products/dataflow.html
- **Cloudera Blogs**
  - Image: https://www.cloudera.com/content/dam/www/marketing/blog/b01/b01-team-in-office-1397610318.webp
  - Source: https://www.cloudera.com/blog/all-blogs.html
- **Getting started as an admin**
  - Image: https://docs.cloudera.com/cdp-public-cloud/cloud/getting-started/images/mc-getting-started-admin1.png
  - Source: https://docs.cloudera.com/cdp-public-cloud/cloud/getting-started/index.html
- **Latest Insights on Data and AI | Cloudera Blog**
  - Image: https://www.cloudera.com/content/dam/www/marketing/images/open-graph/general/social-cloudera-blog.jpg
  - Source: https://www.cloudera.com/blog.html
- **Data Flow | Cloudera**
  - Image: https://media.ceros.com/cloudera/images/2023/03/09/f837a9e9e6da5e17b6e0614cc3c428b2/5bserverlessfunction.png
  - Source: https://br.cloudera.com/products/dataflow.html
- **Introducing Cloudera's AI Assistants | Blog | Cloudera**
  - Image: https://www.cloudera.com/content/dam/www/marketing/blog/b01/b01-getty1420923010.jpg
  - Source: https://www.cloudera.com/blog/business/introducing-clouderas-ai-assistants.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "heading"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Lato",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#413CC3",
    "secondary": "#5555F9",
    "accent": "#5555F9",
    "background": "#FFFFFF",
    "textPrimary": "#120046",
    "link": "#120046"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "PlusJakartaSans-SemiBold",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "PlusJakartaSans-Regular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "PlusJakartaSans-Regular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5555F9",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#413CC3",
      "borderColor": "#413CC3",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.cloudera.com/content/dam/www/marketing/images/logos/cloudera/cloudera-logo@2x.png",
    "favicon": "https://www.cloudera.com/etc.clientlibs/www/clientlibs/clientlib-siteroot/resources/css/assets/icons/favicon/favicon.ico",
    "ogImage": "https://www.cloudera.com/content/dam/www/static/images/logos/cloudera-card.jpg",
    "logoHref": "/",
    "logoAlt": "Cloudera"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cloudera'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Try for free",
      "reasoning": "Button #6 has a vibrant blue background (#5555F9) and action-oriented text 'Try for free', making it a strong primary CTA."
    },
    "secondary": {
      "index": 10,
      "text": "Learn more",
      "reasoning": "Button #1 has a transparent background with a border, making it a suitable secondary CTA with a different color group from the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and enterprises"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cloudera'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```