# Cloudinary Brand Identity A complete profile of **Cloudinary**'s visual system — colors, typography, components, and personality — extracted from https://cloudinary.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/cloudinary - Machine-readable JSON: https://characterquilt.com/branding/cloudinary.json - Per-page llms.txt: https://characterquilt.com/branding/cloudinary/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0C163B | | Accent | #0D9AFF | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #0C163B - secondary: #3F5FFF - accent: #0D9AFF - background: #FFFFFF - textPrimary: #152F41 - link: #152F41 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: 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- Favicon: https://cloudinary.com/wp-content/uploads/sites/6/2020/09/favicon-32x32-1.png?w=32 - Social card (og:image): https://res.cloudinary.com/cloudinary-marketing/images/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1760722021/Homepage-OG-Update_2x_1200/Homepage-OG-Update_2x_1200.png?_i=AA ## UI Components - buttonPrimary: background=#0D9AFF, textColor=#FFFFFF, borderRadius=27px, shadow=none - buttonSecondary: background=#E7F5FF, textColor=#0C163B, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: developers and businesses seeking media management solutions ## Cloudinary Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Cloudinary Developer and User Guides | Documentation** - Image: https://res.cloudinary.com/demo/image/upload/l_fix/g_west,x_1565,y_72,fl_layer_apply/l_black_heels_bg/c_pad,w_1205,h_1320,b_auto/fl_layer_apply,g_east,x_1350,y_210/l_black_heels_bg/c_pad,w_950,h_950,b_auto/r_max/fl_layer_apply,g_west,x_950,y_430/v1741735906/abandoned_cart.png - Source: https://cloudinary.com/documentation/programmable_media_guides - **How to Create a Blog From an Image Using AI in React** - Image: https://res.cloudinary.com/cloudinary-marketing/images/c_fill,w_750/f_auto,q_auto/v1724279573/image_to_blog-blog/image_to_blog-blog.jpg?_i=AA - Source: https://cloudinary.com/blog/create-blog-from-image-ai-react - **Welcome to the Cloudinary Blog** - Image: https://res.cloudinary.com/cloudinary-marketing/images/v1655407352/blog-welcome/blog-welcome-jpg?_i=AA - Source: https://cloudinary.com/blog/welcome_to_the_cloudinary_blog - **Cloudinary Blog -** - Image: https://res.cloudinary.com/cloudinary-marketing/images/c_lfill,w_720,g_auto/f_auto,q_auto/v1775244493/Blog_Cloudinary__How_to_Organize_Your_Assets_j3t29q/Blog_Cloudinary__How_to_Organize_Your_Assets_j3t29q.jpg?_i=AA - Source: https://cloudinary.com/blog/ - **Cloudinary Blog -** - Image: https://res.cloudinary.com/cloudinary-marketing/images/c_lfill,w_720,g_auto/f_auto,q_auto/v1773852235/2026_the_year_of_JPEG_XL_Blog/2026_the_year_of_JPEG_XL_Blog.jpg?_i=AA - Source: https://cloudinary.com/blog/ - **Part 1: Streamline UGC Workflows: Automation, Resizing, Cropping** - Image: https://res.cloudinary.com/cloudinary-marketing/images/f_auto,q_auto/v1714771433/ugc_Part1-blog/ugc_Part1-blog.jpg?_i=AA - Source: https://cloudinary.com/blog/get-more-from-user-generated-content-part-1 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#0C163B", "secondary": "#3F5FFF", "accent": "#0D9AFF", "background": "#FFFFFF", "textPrimary": "#152F41", "link": "#152F41" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "47px", "h2": "47px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#0D9AFF", "textColor": "#FFFFFF", "borderRadius": "27px", "borderRadiusCorners": { "topLeft": "27px", "topRight": "27px", "bottomRight": "27px", "bottomLeft": "27px" }, "shadow": "none" }, "buttonSecondary": { "background": "#E7F5FF", "textColor": "#0C163B", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://cloudinary.com/wp-content/uploads/sites/6/2020/09/favicon-32x32-1.png?w=32", "ogImage": "https://res.cloudinary.com/cloudinary-marketing/images/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1760722021/Homepage-OG-Update_2x_1200/Homepage-OG-Update_2x_1200.png?_i=AA", "logoHref": "/", "logoAlt": "Cloudinary Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cloudinary'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "GET STARTED", "reasoning": "Button #0 with text 'GET STARTED' uses a vibrant blue color (#0D9AFF) which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to begin using the service." }, "secondary": { "index": 1, "text": "LEARN MORE", "reasoning": "Button #1 with text 'LEARN MORE' has a different background color (#E7F5FF) and serves as a secondary action, providing additional information without the immediate commitment of the primary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "developers and businesses seeking media management solutions" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cloudinary'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```