# Cloudthread Brand Identity

A complete profile of **Cloudthread**'s visual system — colors, typography, components, and personality — extracted from https://cloudthread.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cloudthread
- Machine-readable JSON: https://characterquilt.com/branding/cloudthread.json
- Per-page llms.txt: https://characterquilt.com/branding/cloudthread/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0F6D59 |
| Accent | #FFD632 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #0F6D59
- secondary: #FFD632
- accent: #FFD632
- background: #FFFFFF
- textPrimary: #13886C
- link: #13886C

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://www.finout.io/hubfs/finout-logo-white.svg
- Favicon: https://www.finout.io/hubfs/favicons/favicon.ico
- Social card (og:image): https://www.finout.io/hubfs/3Cloudthread_Mar24_.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=5px, shadow=none
- buttonPrimary: background=#FFD632, textColor=#1B1F1D, borderColor=#000000, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Cloudthread Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cloud cost efficiency, engineering-first | Cloudthread | Product Hunt**
  - Image: https://ph-files.imgix.net/52df2e99-5c57-4051-8184-a9c0fe3e63ed.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=351&h=210&fit=max&frame=1
  - Source: https://www.producthunt.com/products/cloudthread
- **How Cloudthread Reshapes Workflow Dynamics for More Strategic FinOps**
  - Image: https://d.techtimes.com/en/full/438448/how-cloudthread-reshapes-workflow-dynamics-more-strategic-finops.jpg?w=1600&h=1200&q=88&f=1bb89b4c271187f4c14b898ce05ab71e
  - Source: https://www.techtimes.com/articles/297842/20231022/how-cloudthread-reshapes-workflow-dynamics-for-more-strategic-finops.htm
- **About Cloudthread | Notion**
  - Image: https://cloudthread.notion.site/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F79b22838-78f1-416d-a642-d59ffcf96f68%2Fph_yc_pic_onepager_background.png?table=block&id=b010993a-5efa-427f-ab32-5c7fe8d0a68f&spaceId=7aadd5ab-1471-4a69-b71b-94601db18a77&width=2000&userId=&cache=v2
  - Source: https://cloudthread.notion.site/About-Cloudthread-b010993a5efa427fab325c7fe8d0a68f
- **Cloud cost efficiency, engineering-first | Cloudthread | Product Hunt**
  - Image: https://ph-files.imgix.net/ebcf5334-5239-4eb3-af19-48521567fab9.gif?auto=format&fit=crop
  - Source: https://www.producthunt.com/products/cloudthread
- **Cloud cost efficiency, engineering-first | Cloudthread | Product Hunt**
  - Image: https://ph-files.imgix.net/17fdb03d-88ce-406c-a822-e5437084c328.png?auto=format&fit=crop
  - Source: https://www.producthunt.com/products/cloudthread

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0F6D59",
    "secondary": "#FFD632",
    "accent": "#FFD632",
    "background": "#FFFFFF",
    "textPrimary": "#13886C",
    "link": "#13886C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Poppins"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44.8px",
      "h2": "44.8px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFD632",
      "textColor": "#1B1F1D",
      "borderColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.finout.io/hubfs/finout-logo-white.svg",
    "favicon": "https://www.finout.io/hubfs/favicons/favicon.ico",
    "ogImage": "https://www.finout.io/hubfs/3Cloudthread_Mar24_.png",
    "logoHref": "https://www.finout.io",
    "logoAlt": "FinOut Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'FinOut'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 with text 'Book a demo' has a vibrant background color #FFD632, which is a strong indicator of a primary CTA. It also uses action-oriented text, making it the most likely primary button."
    },
    "secondary": {
      "index": 1,
      "text": "Log in",
      "reasoning": "Button #1 with text 'Log in' has a different background color (#FFFFFF) and serves a secondary function, making it suitable as the secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'FinOut'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```