# Clover Security Brand Identity

A complete profile of **Clover Security**'s visual system — colors, typography, components, and personality — extracted from https://clover.security/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/clover-security
- Machine-readable JSON: https://characterquilt.com/branding/clover-security.json
- Per-page llms.txt: https://characterquilt.com/branding/clover-security/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D5ECFF |
| Accent | #E0F6CB |
| Body Font | Season Mix |
| Heading Font | Season Sans |

## Color Palette

- primary: #D5ECFF
- secondary: #FBCAC6
- accent: #E0F6CB
- background: #F5F5F4
- textPrimary: #15291F
- link: #15291F

## Typography

- primary: Season Mix — https://fonts.google.com/specimen/Season+Mix
- heading: Season Sans — https://fonts.google.com/specimen/Season+Sans

## Visual Assets

- Logo: https://clover.security/wp-content/uploads/2025/12/clover-logo-white.svg
- Favicon: https://clover.security/wp-content/themes/cloversecurity/assets/images/favicon.ico
- Social card (og:image): https://clover.security/wp-content/uploads/2026/02/home-og-clover.jpg

## UI Components

- buttonPrimary: background=#E0F6CB, textColor=#15291F, borderColor=#138869, borderRadius=2.037px, shadow=none
- buttonSecondary: background=#D5ECFF, textColor=#15291F, borderColor=#63A8EE, borderRadius=2.037px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking security solutions

## Clover Security Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers at Clover | Clover Security**
  - Image: https://clover.security/wp-content/uploads/2026/03/we-can-be-serious-when-needed-or-not-scaled.jpg
  - Source: https://clover.security/careers/
- **Careers at Clover | Clover Security**
  - Image: https://clover.security/wp-content/uploads/2025/12/careers-og.png
  - Source: https://clover.security/careers/
- **Product security resources | Clover Security**
  - Image: https://clover.security/wp-content/uploads/2026/03/Blog-resource-cover_ServiceNow-1024x535.png
  - Source: https://clover.security/resources/
- **About Clover | Clover Security**
  - Image: https://clover.security/wp-content/uploads/2025/12/about-og.png
  - Source: https://clover.security/about/
- **Product security resources | Clover Security**
  - Image: https://clover.security/wp-content/uploads/2025/12/blog-announcement-banner.webp
  - Source: https://clover.security/resources/
- **Automate security design reviews - Clover Security**
  - Image: https://clover.security/wp-content/uploads/2026/02/use-case-bg-design-review.webp
  - Source: https://clover.security/use-cases/automate-security-design-reviews/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Season Sans",
      "role": "heading"
    },
    {
      "family": "Season Mix",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D5ECFF",
    "secondary": "#FBCAC6",
    "accent": "#E0F6CB",
    "background": "#F5F5F4",
    "textPrimary": "#15291F",
    "link": "#15291F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Season Mix",
      "heading": "Season Sans"
    },
    "fontStacks": {
      "heading": [
        "Season Mix",
        "sans-serif"
      ],
      "body": [
        "Season Sans",
        "serif"
      ],
      "paragraph": [
        "Season Sans",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E0F6CB",
      "textColor": "#15291F",
      "borderColor": "#138869",
      "borderRadius": "2.037px",
      "borderRadiusCorners": {
        "topLeft": "2.037px",
        "topRight": "2.037px",
        "bottomRight": "2.037px",
        "bottomLeft": "2.037px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D5ECFF",
      "textColor": "#15291F",
      "borderColor": "#63A8EE",
      "borderRadius": "2.037px",
      "borderRadiusCorners": {
        "topLeft": "2.037px",
        "topRight": "2.037px",
        "bottomRight": "2.037px",
        "bottomLeft": "2.037px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://clover.security/wp-content/uploads/2025/12/clover-logo-white.svg",
    "favicon": "https://clover.security/wp-content/themes/cloversecurity/assets/images/favicon.ico",
    "ogImage": "https://clover.security/wp-content/uploads/2026/02/home-og-clover.jpg",
    "logoHref": "https://clover.security/",
    "logoAlt": "Clover Security Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Clover Security'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Read interview",
      "reasoning": "Button #5 has a vibrant green background (#E0F6CB), which is distinct and eye-catching, making it suitable as the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Read case study",
      "reasoning": "Button #2 has a blue background (#D5ECFF), which is different from the primary button's green, making it a suitable secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking security solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Clover Security'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```