{
  "name": "Coast",
  "slug": "coast",
  "domain": "https://coastpay.com/",
  "sources": [
    "startups_gallery",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      },
      {
        "family": "Founders Grotesk",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#2047F4",
      "secondary": "#828698",
      "accent": "#2047F4",
      "background": "#FFFFFF",
      "textPrimary": "#060E31",
      "link": "#060E31"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Founders Grotesk"
      },
      "fontStacks": {
        "heading": [
          "__foundersGrotesk_73ca67",
          "__foundersGrotesk_Fallback_73ca67"
        ],
        "body": [
          "__foundersGrotesk_73ca67",
          "__foundersGrotesk_Fallback_73ca67"
        ],
        "paragraph": [
          "Inter",
          "Adjusted Arial Fallback",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "60px",
        "h2": "56px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "6px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#060E31",
        "borderColor": null,
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#2047F4",
        "textColor": "#FFFFFF",
        "borderColor": "#2047F4",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "transparent",
        "textColor": "#FFFFFF",
        "borderColor": "#FFFFFF",
        "borderRadius": "6px",
        "borderRadiusCorners": {
          "topLeft": "6px",
          "topRight": "6px",
          "bottomRight": "6px",
          "bottomLeft": "6px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2021%2F06%2Fcoast-logo-1.svg&w=256&q=97",
      "favicon": "https://coastpay.com/favicon.ico",
      "ogImage": "https://coastpay.com/og.png",
      "logoHref": "/",
      "logoAlt": "Coast Logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Coast'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get startedGet started",
        "reasoning": "Button #0 with text 'Get started' uses the vibrant brand color #2047F4, making it the most prominent CTA. The text is action-oriented, encouraging users to begin using the service."
      },
      "secondary": {
        "index": 1,
        "text": "See interactive demoSee interactive demo",
        "reasoning": "Button #1 with text 'See interactive demo' has a transparent background, making it a suitable secondary CTA. It offers an alternative action without competing visually with the primary button."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "businesses managing fleet and field expenses"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Coast'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/coast/f1fe12b2c0.webp",
      "alt": "How Linking Fleet Telematics To Smart Fuel Cards Improves Fuel Efficiency",
      "source_url": "https://coastpay.com/blog/how-linking-fleet-telematics-fuel-cards-increases-fuel-efficiency/",
      "image_url": "https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2024%2F06%2FiStock-1285115339.jpg&w=3840&q=75",
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      "query": "site:coastpay.com",
      "query_suffix": "site:coastpay.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/coast/d6442917b2.webp",
      "alt": "Coast | Introducing Coast Rewards",
      "source_url": "https://coastpay.com/blog/introducing-coast-rewards/",
      "image_url": "https://coastpay.com/wp-content/uploads/2026/03/updated_Coast-rewards-blog_cover.png",
      "width": 1152,
      "height": 675,
      "bytes": 82338,
      "query": "site:coastpay.com blog",
      "query_suffix": "site:coastpay.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/coast/3f45beadeb.webp",
      "alt": "Coast Fuel Cards | Fleet Cards & Gas Cards for Commercial Fleets",
      "source_url": "https://coastpay.com/cards/",
      "image_url": "https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2026%2F02%2FVisual-6.png&w=3840&q=97",
      "width": 3240,
      "height": 3240,
      "bytes": 989669,
      "query": "site:coastpay.com",
      "query_suffix": "site:coastpay.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/coast/47e0675c2d.webp",
      "alt": "Coast | The Best Industries to Start a Small Business | Coast",
      "source_url": "https://coastpay.com/best-industries-to-start-a-small-business/",
      "image_url": "https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2023%2F09%2Fgraphic-coast-smallbizindustries-v1_og.png&w=1920&q=97",
      "width": 1024,
      "height": 512,
      "bytes": 14123,
      "query": "site:coastpay.com blog",
      "query_suffix": "site:coastpay.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/coast/49e6edeb2e.webp",
      "alt": "Coast | U.S. Cities With the Busiest Highways | Coast",
      "source_url": "https://coastpay.com/us-cities-with-the-busiest-highways/",
      "image_url": "https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2023%2F11%2Fgraphic-coast-busiesthighways-v1_og.png&w=3840&q=97",
      "width": 2134,
      "height": 1067,
      "bytes": 81348,
      "query": "site:coastpay.com blog",
      "query_suffix": "site:coastpay.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/coast/a438f8a2c9.webp",
      "alt": "Stopping Fleet Gas Theft With Smart Fuel Cards",
      "source_url": "https://coastpay.com/blog/stopping-fleet-gas-theft-smart-fuel-cards/",
      "image_url": "https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2024%2F06%2FiStock-1145477779.jpg&w=3840&q=75",
      "width": 3840,
      "height": 2560,
      "bytes": 617223,
      "query": "site:coastpay.com",
      "query_suffix": "site:coastpay.com"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Founders Grotesk",
      "google_fonts_url": "https://fonts.google.com/specimen/Founders+Grotesk"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Founders+Grotesk&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/coast",
  "agent_instructions": "You are designing or implementing in Coast's brand identity.\n\n# Brand profile\n- Company: Coast\n- Source: https://coastpay.com/\n- Color scheme: light\n\n# Colors\n- primary: #2047F4\n- secondary: #828698\n- accent: #2047F4\n- background: #FFFFFF\n- textPrimary: #060E31\n- link: #060E31\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Founders Grotesk — https://fonts.google.com/specimen/Founders+Grotesk\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Founders+Grotesk&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#060E31, borderColor=null, borderRadius=6px, shadow=none\n- buttonPrimary: background=#2047F4, textColor=#FFFFFF, borderColor=#2047F4, borderRadius=6px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=6px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: businesses managing fleet and field expenses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/coast.json",
  "page_markdown": "# Coast Brand Identity\n\nA complete profile of **Coast**'s visual system — colors, typography, components, and personality — extracted from https://coastpay.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/coast\n- Machine-readable JSON: https://characterquilt.com/branding/coast.json\n- Per-page llms.txt: https://characterquilt.com/branding/coast/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #2047F4 |\n| Accent | #2047F4 |\n| Body Font | Inter |\n| Heading Font | Founders Grotesk |\n\n## Color Palette\n\n- primary: #2047F4\n- secondary: #828698\n- accent: #2047F4\n- background: #FFFFFF\n- textPrimary: #060E31\n- link: #060E31\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Founders Grotesk — https://fonts.google.com/specimen/Founders+Grotesk\n\n## Visual Assets\n\n- Logo: https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2021%2F06%2Fcoast-logo-1.svg&w=256&q=97\n- Favicon: https://coastpay.com/favicon.ico\n- Social card (og:image): https://coastpay.com/og.png\n\n## UI Components\n\n- input: background=transparent, textColor=#060E31, borderColor=null, borderRadius=6px, shadow=none\n- buttonPrimary: background=#2047F4, textColor=#FFFFFF, borderColor=#2047F4, borderRadius=6px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=6px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: businesses managing fleet and field expenses\n\n## Coast Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **How Linking Fleet Telematics To Smart Fuel Cards Improves Fuel Efficiency**\n  - Image: https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2024%2F06%2FiStock-1285115339.jpg&w=3840&q=75\n  - Source: https://coastpay.com/blog/how-linking-fleet-telematics-fuel-cards-increases-fuel-efficiency/\n- **Coast | Introducing Coast Rewards**\n  - Image: https://coastpay.com/wp-content/uploads/2026/03/updated_Coast-rewards-blog_cover.png\n  - Source: https://coastpay.com/blog/introducing-coast-rewards/\n- **Coast Fuel Cards | Fleet Cards & Gas Cards for Commercial Fleets**\n  - Image: https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2026%2F02%2FVisual-6.png&w=3840&q=97\n  - Source: https://coastpay.com/cards/\n- **Coast | The Best Industries to Start a Small Business | Coast**\n  - Image: https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2023%2F09%2Fgraphic-coast-smallbizindustries-v1_og.png&w=1920&q=97\n  - Source: https://coastpay.com/best-industries-to-start-a-small-business/\n- **Coast | U.S. Cities With the Busiest Highways | Coast**\n  - Image: https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2023%2F11%2Fgraphic-coast-busiesthighways-v1_og.png&w=3840&q=97\n  - Source: https://coastpay.com/us-cities-with-the-busiest-highways/\n- **Stopping Fleet Gas Theft With Smart Fuel Cards**\n  - Image: https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2024%2F06%2FiStock-1145477779.jpg&w=3840&q=75\n  - Source: https://coastpay.com/blog/stopping-fleet-gas-theft-smart-fuel-cards/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Founders Grotesk\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#2047F4\",\n    \"secondary\": \"#828698\",\n    \"accent\": \"#2047F4\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#060E31\",\n    \"link\": \"#060E31\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Founders Grotesk\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"__foundersGrotesk_73ca67\",\n        \"__foundersGrotesk_Fallback_73ca67\"\n      ],\n      \"body\": [\n        \"__foundersGrotesk_73ca67\",\n        \"__foundersGrotesk_Fallback_73ca67\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"Adjusted Arial Fallback\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"60px\",\n      \"h2\": \"56px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"6px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#060E31\",\n      \"borderColor\": null,\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#2047F4\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#2047F4\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#FFFFFF\",\n      \"borderRadius\": \"6px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"6px\",\n        \"topRight\": \"6px\",\n        \"bottomRight\": \"6px\",\n        \"bottomLeft\": \"6px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://coastpay.com/_next/image/?url=https%3A%2F%2Fcoastpay.com%2Fwp-content%2Fuploads%2F2021%2F06%2Fcoast-logo-1.svg&w=256&q=97\",\n    \"favicon\": \"https://coastpay.com/favicon.ico\",\n    \"ogImage\": \"https://coastpay.com/og.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Coast Logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Coast'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get startedGet started\",\n      \"reasoning\": \"Button #0 with text 'Get started' uses the vibrant brand color #2047F4, making it the most prominent CTA. The text is action-oriented, encouraging users to begin using the service.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"See interactive demoSee interactive demo\",\n      \"reasoning\": \"Button #1 with text 'See interactive demo' has a transparent background, making it a suitable secondary CTA. It offers an alternative action without competing visually with the primary button.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"businesses managing fleet and field expenses\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Coast'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}