# Cobblestone Brand Identity A complete profile of **Cobblestone**'s visual system — colors, typography, components, and personality — extracted from https://getcobblestone.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/cobblestone - Machine-readable JSON: https://characterquilt.com/branding/cobblestone.json - Per-page llms.txt: https://characterquilt.com/branding/cobblestone/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #216BA5 | | Accent | #E8D7FF | | Body Font | Roboto | | Heading Font | Basier | ## Color Palette - primary: #216BA5 - secondary: #E8D7FF - accent: #E8D7FF - background: #FFFFFF - textPrimary: #33332E - link: #E8D7FF ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Basier — https://fonts.google.com/specimen/Basier ## Visual Assets - Logo: 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- Favicon: https://getcobblestone.com/favicon_svg.svg - Social card (og:image): https://cobblestonelab.wpengine.com/wp-content/uploads/2023/09/og-1024x538.jpg ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Cobblestone Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Cobblestone | All-in-one leasing platform for fraud** - Image: https://getcobblestone.com/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fhomepage-masthead-cropped.67691410.png&w=3840&q=75 - Source: https://getcobblestone.com/ - **Cobblestone | Get started** - Image: https://getcobblestone.com/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fget-started-bg.d0046515.png&w=3840&q=75 - Source: https://getcobblestone.com/get-started/ - **Cobblestone | Straightforward tenant applications** - Image: https://getcobblestone.com/_next/image/?url=https%3A%2F%2Fcobblestonelab.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F09%2Ftenant-masthead-final.jpg&w=3840&q=75 - Source: https://getcobblestone.com/tenant-experience/ - **Cobblestone | Fair housing compliance** - Image: https://getcobblestone.com/_next/image/?url=https%3A%2F%2Fcobblestonelab.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F09%2Fcompliance-masthead-final.jpg&w=3840&q=75 - Source: https://getcobblestone.com/compliance/ - **Cobblestone | Fraud detection for centralized leasing** - Image: https://getcobblestone.com/_next/image/?url=https%3A%2F%2Fcobblestonelab.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F09%2Fcentralized-leasing.jpg&w=2048&q=75 - Source: https://getcobblestone.com/centralized-leasing/ - **Cobblestone | Fraud detection for multi-family offices** - Image: https://getcobblestone.com/_next/image/?url=https%3A%2F%2Fcobblestonelab.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F09%2Fmulti-family-final.jpg&w=2048&q=75 - Source: https://getcobblestone.com/multi-family/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "Helvetica", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "Basier", "role": "heading" } ], "colors": { "primary": "#216BA5", "secondary": "#E8D7FF", "accent": "#E8D7FF", "background": "#FFFFFF", "textPrimary": "#33332E", "link": "#E8D7FF" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Basier" }, "fontStacks": { "heading": [ "Basier", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji" ], "body": [ "Basier", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji" ], "paragraph": [ "Basier", "system-ui", "-apple-system", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji" ] }, "fontSizes": { "h1": "16px", "h2": "56px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": {}, "images": { "logo": 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logo for Cobblestone.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": false, "llmSucceeded": false } } } ```