{
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  "slug": "cockroach-labs",
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        "paragraph": [
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      "fontSizes": {
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        "h2": "32px",
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    "spacing": {
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      "borderRadius": "8px"
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        "borderRadius": "0px",
        "borderRadiusCorners": {
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          "topRight": "0px",
          "bottomRight": "0px",
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        "shadow": "none"
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        "background": "#6933FF",
        "textColor": "#FFFFFF",
        "borderColor": "#6933FF",
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          "topRight": "9999px",
          "bottomRight": "9999px",
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        "shadow": "none"
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      "buttonSecondary": {
        "background": "#FFFFFF",
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        "borderRadiusCorners": {
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          "topRight": "9999px",
          "bottomRight": "9999px",
          "bottomLeft": "9999px"
        },
        "shadow": "none"
      }
    },
    "images": {
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    },
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        "text": "Start free",
        "reasoning": "Button #1 ('Start free') uses the vibrant brand color #6933FF and has action-oriented text, making it the primary CTA."
      },
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        "text": "Talk to our team",
        "reasoning": "Button #6 ('Talk to our team') has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
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    "personality": {
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      "energy": "medium",
      "targetAudience": "tech professionals and enterprises"
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    "designSystem": {
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      "componentLibrary": ""
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      "colors": 0.9,
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        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
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          "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'CockroachDB'.",
          "confidence": 0.95
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      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
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      "alt": "Cockroach Labs Blog | Cockroach Labs",
      "source_url": "https://www.cockroachlabs.com/blog/",
      "image_url": "https://images.ctfassets.net/00voh0j35590/7w0kTob2iknbNbVtolVLUE/7d77b9d7ac90b0c93df6f4f49b486579/CockroachDB_Netlution_blog.png",
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      "alt": "Payments System Architecture: Designing for Scale, Consistency, and  Resilience",
      "source_url": "https://www.cockroachlabs.com/blog/cockroachdb-payments-system-architecture/",
      "image_url": "https://images.ctfassets.net/00voh0j35590/66ubkM5JT9zegZjRmgYDLn/f0f6aa9ed16a3ad76134f2459e84ef67/crl-single-logical-table.jpg",
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      "alt": "Cockroach Labs Blog | Cockroach Labs",
      "source_url": "https://www.cockroachlabs.com/blog/",
      "image_url": "https://images.ctfassets.net/00voh0j35590/g9vZI5H1IL3Sv3U4ZXDtS/a000d5aaaa2c54c20cb7f302d9124811/CockroachDB_AI_launch325_MCP_Server_BLOG.png",
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      "alt": "CockroachDB for Payments",
      "source_url": "https://www.cockroachlabs.com/solutions/usecases/payments/",
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      "alt": "Featured Blog",
      "source_url": "https://www.cockroachlabs.com/featured-blog/",
      "image_url": "https://images.ctfassets.net/00voh0j35590/3qzG90XpAdSbw90jZxo0qN/4fc796f68e7887e8ffb5bcd5b3420792/Cockroach-Labs-Blog-TARDIS-1.png",
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  "font_resources": [
    {
      "family": "Roboto",
      "google_fonts_url": "https://fonts.google.com/specimen/Roboto"
    },
    {
      "family": "Poppins",
      "google_fonts_url": "https://fonts.google.com/specimen/Poppins"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=Poppins&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/cockroach-labs",
  "agent_instructions": "You are designing or implementing in Cockroach Labs's brand identity.\n\n# Brand profile\n- Company: Cockroach Labs\n- Source: https://cockroachlabs.com\n- Color scheme: light\n\n# Colors\n- primary: #6933FF\n- secondary: #050014\n- accent: #6933FF\n- background: #000000\n- textPrimary: #000000\n- link: #6941C6\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Roboto&family=Poppins&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#6933FF, textColor=#FFFFFF, borderColor=#6933FF, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=9999px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: tech professionals and enterprises\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/cockroach-labs.json",
  "page_markdown": "# Cockroach Labs Brand Identity\n\nA complete profile of **Cockroach Labs**'s visual system — colors, typography, components, and personality — extracted from https://cockroachlabs.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/cockroach-labs\n- Machine-readable JSON: https://characterquilt.com/branding/cockroach-labs.json\n- Per-page llms.txt: https://characterquilt.com/branding/cockroach-labs/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #6933FF |\n| Accent | #6933FF |\n| Body Font | Roboto |\n| Heading Font | Poppins |\n\n## Color Palette\n\n- primary: #6933FF\n- secondary: #050014\n- accent: #6933FF\n- background: #000000\n- textPrimary: #000000\n- link: #6941C6\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\n## Visual Assets\n\n- Logo: https://www.cockroachlabs.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F00voh0j35590%2F4L99WneFfQZfEiTbAz7FBY%2Fcde51d5ab34e96fe246fbc8fe4dea72c%2Fcockroachlabs-logo-170.png&w=750&q=75\n- Social card (og:image): https://images.ctfassets.net/00voh0j35590/3HOcRkIRnmu4DIWirX6gDH/b4f8a962358bffa8da063319af5dbba0/crl-socialpost-default-2020-2.jpg\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#6933FF, textColor=#FFFFFF, borderColor=#6933FF, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=9999px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: tech professionals and enterprises\n\n## Cockroach Labs Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **How to build an inventory management system that scales (with reference  architecture)**\n  - Image: https://images.ctfassets.net/00voh0j35590/1FGaXeRENf4OPTb3QetZ5N/0f07067aaea711978fa6ce7e993ca14f/inventory-management-reference-architecture-1.png\n  - Source: https://www.cockroachlabs.com/blog/inventory-management-reference-architecture/\n- **Cockroach Labs Blog | Cockroach Labs**\n  - Image: https://images.ctfassets.net/00voh0j35590/7w0kTob2iknbNbVtolVLUE/7d77b9d7ac90b0c93df6f4f49b486579/CockroachDB_Netlution_blog.png\n  - Source: https://www.cockroachlabs.com/blog/\n- **Payments System Architecture: Designing for Scale, Consistency, and  Resilience**\n  - Image: https://images.ctfassets.net/00voh0j35590/66ubkM5JT9zegZjRmgYDLn/f0f6aa9ed16a3ad76134f2459e84ef67/crl-single-logical-table.jpg\n  - Source: https://www.cockroachlabs.com/blog/cockroachdb-payments-system-architecture/\n- **Cockroach Labs Blog | Cockroach Labs**\n  - Image: https://images.ctfassets.net/00voh0j35590/g9vZI5H1IL3Sv3U4ZXDtS/a000d5aaaa2c54c20cb7f302d9124811/CockroachDB_AI_launch325_MCP_Server_BLOG.png\n  - Source: https://www.cockroachlabs.com/blog/\n- **CockroachDB for Payments**\n  - Image: https://images.ctfassets.net/00voh0j35590/1QmMmO6mYhF1q8i3j94m1F/1daa2cd3252fe2e54441a4173d5374ea/Payments-Blog-0603.jpg\n  - Source: https://www.cockroachlabs.com/solutions/usecases/payments/\n- **Featured Blog**\n  - Image: https://images.ctfassets.net/00voh0j35590/3qzG90XpAdSbw90jZxo0qN/4fc796f68e7887e8ffb5bcd5b3420792/Cockroach-Labs-Blog-TARDIS-1.png\n  - Source: https://www.cockroachlabs.com/featured-blog/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Poppins\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Open Sans\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#6933FF\",\n    \"secondary\": \"#050014\",\n    \"accent\": \"#6933FF\",\n    \"background\": \"#000000\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#6941C6\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Roboto\",\n      \"heading\": \"Poppins\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Poppins\",\n        \"Roboto\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Poppins\",\n        \"Roboto\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Poppins\",\n        \"Roboto\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"50px\",\n      \"h2\": \"32px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#6933FF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#6933FF\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.cockroachlabs.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F00voh0j35590%2F4L99WneFfQZfEiTbAz7FBY%2Fcde51d5ab34e96fe246fbc8fe4dea72c%2Fcockroachlabs-logo-170.png&w=750&q=75\",\n    \"favicon\": null,\n    \"ogImage\": \"https://images.ctfassets.net/00voh0j35590/3HOcRkIRnmu4DIWirX6gDH/b4f8a962358bffa8da063319af5dbba0/crl-socialpost-default-2020-2.jpg\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"cockroachlabs-logo-170\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'CockroachDB'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Start free\",\n      \"reasoning\": \"Button #1 ('Start free') uses the vibrant brand color #6933FF and has action-oriented text, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 6,\n      \"text\": \"Talk to our team\",\n      \"reasoning\": \"Button #6 ('Talk to our team') has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"tech professionals and enterprises\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 1,\n        \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'CockroachDB'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}