# Cockroach Labs Brand Identity A complete profile of **Cockroach Labs**'s visual system — colors, typography, components, and personality — extracted from https://cockroachlabs.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/cockroach-labs - Machine-readable JSON: https://characterquilt.com/branding/cockroach-labs.json - Per-page llms.txt: https://characterquilt.com/branding/cockroach-labs/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6933FF | | Accent | #6933FF | | Body Font | Roboto | | Heading Font | Poppins | ## Color Palette - primary: #6933FF - secondary: #050014 - accent: #6933FF - background: #000000 - textPrimary: #000000 - link: #6941C6 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Poppins — https://fonts.google.com/specimen/Poppins ## Visual Assets - Logo: https://www.cockroachlabs.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F00voh0j35590%2F4L99WneFfQZfEiTbAz7FBY%2Fcde51d5ab34e96fe246fbc8fe4dea72c%2Fcockroachlabs-logo-170.png&w=750&q=75 - Social card (og:image): https://images.ctfassets.net/00voh0j35590/3HOcRkIRnmu4DIWirX6gDH/b4f8a962358bffa8da063319af5dbba0/crl-socialpost-default-2020-2.jpg ## UI Components - input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#6933FF, textColor=#FFFFFF, borderColor=#6933FF, borderRadius=9999px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=9999px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: tech professionals and enterprises ## Cockroach Labs Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **How to build an inventory management system that scales (with reference architecture)** - Image: https://images.ctfassets.net/00voh0j35590/1FGaXeRENf4OPTb3QetZ5N/0f07067aaea711978fa6ce7e993ca14f/inventory-management-reference-architecture-1.png - Source: https://www.cockroachlabs.com/blog/inventory-management-reference-architecture/ - **Cockroach Labs Blog | Cockroach Labs** - Image: https://images.ctfassets.net/00voh0j35590/7w0kTob2iknbNbVtolVLUE/7d77b9d7ac90b0c93df6f4f49b486579/CockroachDB_Netlution_blog.png - Source: https://www.cockroachlabs.com/blog/ - **Payments System Architecture: Designing for Scale, Consistency, and Resilience** - Image: https://images.ctfassets.net/00voh0j35590/66ubkM5JT9zegZjRmgYDLn/f0f6aa9ed16a3ad76134f2459e84ef67/crl-single-logical-table.jpg - Source: https://www.cockroachlabs.com/blog/cockroachdb-payments-system-architecture/ - **Cockroach Labs Blog | Cockroach Labs** - Image: https://images.ctfassets.net/00voh0j35590/g9vZI5H1IL3Sv3U4ZXDtS/a000d5aaaa2c54c20cb7f302d9124811/CockroachDB_AI_launch325_MCP_Server_BLOG.png - Source: https://www.cockroachlabs.com/blog/ - **CockroachDB for Payments** - Image: https://images.ctfassets.net/00voh0j35590/1QmMmO6mYhF1q8i3j94m1F/1daa2cd3252fe2e54441a4173d5374ea/Payments-Blog-0603.jpg - Source: https://www.cockroachlabs.com/solutions/usecases/payments/ - **Featured Blog** - Image: https://images.ctfassets.net/00voh0j35590/3qzG90XpAdSbw90jZxo0qN/4fc796f68e7887e8ffb5bcd5b3420792/Cockroach-Labs-Blog-TARDIS-1.png - Source: https://www.cockroachlabs.com/featured-blog/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Poppins", "role": "heading" }, { "family": "Roboto", "role": "body" }, { "family": "Open Sans", "role": "body" } ], "colors": { "primary": "#6933FF", "secondary": "#050014", "accent": "#6933FF", "background": "#000000", "textPrimary": "#000000", "link": "#6941C6" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Poppins" }, "fontStacks": { "heading": [ "Poppins", "Roboto", "sans-serif" ], "body": [ "Poppins", "Roboto", "sans-serif" ], "paragraph": [ "Poppins", "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "50px", "h2": "32px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#6933FF", "textColor": "#FFFFFF", "borderColor": "#6933FF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": "https://www.cockroachlabs.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F00voh0j35590%2F4L99WneFfQZfEiTbAz7FBY%2Fcde51d5ab34e96fe246fbc8fe4dea72c%2Fcockroachlabs-logo-170.png&w=750&q=75", "favicon": null, "ogImage": "https://images.ctfassets.net/00voh0j35590/3HOcRkIRnmu4DIWirX6gDH/b4f8a962358bffa8da063319af5dbba0/crl-socialpost-default-2020-2.jpg", "logoHref": "/", "logoAlt": "cockroachlabs-logo-170" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'CockroachDB'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Start free", "reasoning": "Button #1 ('Start free') uses the vibrant brand color #6933FF and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 6, "text": "Talk to our team", "reasoning": "Button #6 ('Talk to our team') has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "tech professionals and enterprises" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'CockroachDB'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```