# Coco Controller Brand Identity

A complete profile of **Coco Controller**'s visual system — colors, typography, components, and personality — extracted from http://milkshakelabs.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/coco-controller
- Machine-readable JSON: https://characterquilt.com/branding/coco-controller.json
- Per-page llms.txt: https://characterquilt.com/branding/coco-controller/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00112C |
| Accent | #00A4A6 |
| Body Font | Helvetica |
| Heading Font | Helvetica |

## Color Palette

- primary: #00112C
- secondary: #D8EFEF
- accent: #00A4A6
- background: #FFFFFF
- textPrimary: #111111
- link: #00A4A6

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Helvetica — https://fonts.google.com/specimen/Helvetica

## Visual Assets

- Favicon: https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png

## UI Components

- buttonPrimary: background=#111111, textColor=#FFFFFF, borderColor=#111111, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: low · Audience: unknown

## Coco Controller Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Console Gaming Meets Smartphone Gaming With the Coco Controller | WIRED**
  - Image: https://media.wired.com/photos/5932bc3c2a990b06268ac6c1/master/w_1614,h_909,c_limit/earlyprototypetest.jpg
  - Source: https://www.wired.com/2012/08/coco-gaming-controller/
- **Coco Game Controller Hits Kickstarter - IGN**
  - Image: https://oyster.ignimgs.com/wordpress/stg.ign.com/2012/08/Coco-controller-dual-screen_600px.jpg?width=1280&height=720&fit=bounds&format=jpg&auto=webp&quality=80
  - Source: https://www.ign.com/articles/2012/08/13/coco-game-controller-hits-kickstarter
- **The Coco Game Controller for Smartphones | Gadgetsin**
  - Image: http://gadgetsin.com/uploads/2012/08/the_coco_game_controller_for_smartphones_3.jpg
  - Source: https://gadgetsin.com/the-coco-game-controller-for-smartphones.htm
- **TRS-80 color computer Coco Controller w/ Ribbon Cable RadioShack Tandy  26-3022**
  - Image: https://i.ebayimg.com/images/g/j8AAAeSwtwJocBPg/s-l1200.jpg
  - Source: https://www.ebay.com/itm/226859469514
- **The Coco Controller will turn your iPhone into a PSP | Pocket Gamer**
  - Image: https://media.pocketgamer.com/artwork/na-goog/ios_milkshake_labs_coco_controller_01.jpg
  - Source: https://www.pocketgamer.com/news/the-coco-controller-will-turn-your-iphone-into-a-p/
- **60V 72V 1500W 2000W Controller For Citycoco Scooter Harley Scooter With  Three speed Controller Electric Scooter Universal Parts - AliExpress 18**
  - Image: https://ae-pic-a1.aliexpress-media.com/kf/S397ed9c59ce04248bedd196caadfebd18.jpg?has_lang=1&ver=2_960x960q75.jpg_.avif
  - Source: https://www.aliexpress.com/i/1005005408437643.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00112C",
    "secondary": "#D8EFEF",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00A4A6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found that clearly represents 'milkshakelabs.com'. The candidate provided does not match the brand inferred from the URL and page title.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Next",
      "reasoning": "The button labeled 'Next' with a dark background (#111111) is the only button available, making it the primary CTA by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button present, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found that clearly represents 'milkshakelabs.com'. The candidate provided does not match the brand inferred from the URL and page title.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```