# CoCrafter Brand Identity

A complete profile of **CoCrafter**'s visual system — colors, typography, components, and personality — extracted from https://cocrafter.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cocrafter
- Machine-readable JSON: https://characterquilt.com/branding/cocrafter.json
- Per-page llms.txt: https://characterquilt.com/branding/cocrafter/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F6521D |
| Accent | #F6521D |
| Body Font | Montserrat |
| Heading Font | Montserrat |

## Color Palette

- primary: #F6521D
- secondary: #202146
- accent: #F6521D
- background: #F7F7F7
- textPrimary: #111111
- link: #0000EE

## Typography

- primary: Montserrat — https://fonts.google.com/specimen/Montserrat
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://cdn.prod.website-files.com/653610a81f1473aa503a58e3/66a8fcbbacb0e5f3a21255a6_newCoCrafterLogo.png
- Favicon: https://cdn.prod.website-files.com/653610a81f1473aa503a58e3/68ff8688bd37fa1a33e31a36_favicon-CoCrafter2.png

## UI Components

- buttonPrimary: background=#F6521D, textColor=#FFFFFF, borderRadius=2px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=2px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## CoCrafter Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Subunternehmer für Bau finden | CoCrafter**
  - Image: https://cdn.prod.website-files.com/66be31c1822e6a1f816d92e0/671004c3571905f302a2585a_Bauarbeiter.webp
  - Source: https://www.cocrafter.com/subunternehmer-finden/bau
- **CoCrafter Blog**
  - Image: https://cdn.prod.website-files.com/66be31c1822e6a1f816d92e0/69c396a09ad1194a956dd45b_NIS2-Compliance.webp
  - Source: https://www.cocrafter.com/blog
- **Nachunternehmer für Gerüstbau-Projekte gesucht | CoCrafter**
  - Image: https://cdn.prod.website-files.com/66be31c1822e6a1f816d92e0/67164addd685bb3bdfacd280_Geru%CC%88stbau_Background.webp
  - Source: https://www.cocrafter.com/nachunternehmer-gesucht/gerustbau
- **CoCrafter Blog**
  - Image: https://cdn.prod.website-files.com/66be31c1822e6a1f816d92e0/6853c5632504995cfac2d086_2.%20U%CC%88berzeuge%20auf%20Einheitspreise.webp
  - Source: https://www.cocrafter.com/blog
- **Subunternehmer für Trockenbau finden | CoCrafter**
  - Image: https://cdn.prod.website-files.com/66be31c1822e6a1f816d92e0/6759599bb8f1079e4447bf2c_Innenausbau_Background.jpg
  - Source: https://www.cocrafter.com/lp/subs-trockenbau
- **CoCrafter Blog**
  - Image: https://cdn.prod.website-files.com/66be31c1822e6a1f816d92e0/6781179ca656648bfe44754b_AuftraggeberHeaderSection.webp
  - Source: https://www.cocrafter.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F6521D",
    "secondary": "#202146",
    "accent": "#F6521D",
    "background": "#F7F7F7",
    "textPrimary": "#111111",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "18px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F6521D",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/653610a81f1473aa503a58e3/66a8fcbbacb0e5f3a21255a6_newCoCrafterLogo.png",
    "favicon": "https://cdn.prod.website-files.com/653610a81f1473aa503a58e3/68ff8688bd37fa1a33e31a36_favicon-CoCrafter2.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "CoCrafter Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'CoCrafter'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Registrieren",
      "reasoning": "Button #0 ('Registrieren') uses the vibrant brand color #F6521D, which is a strong indicator of a primary CTA. The text 'Registrieren' suggests a key action for user engagement."
    },
    "secondary": {
      "index": 6,
      "text": "Jetzt Gespräch Vereinbaren",
      "reasoning": "Button #6 ('Jetzt Gespräch Vereinbaren') has a different background color (#FFFFFF) and serves as a secondary action, offering a less immediate but important option for user interaction."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'CoCrafter'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```