# Codec Brand Identity

A complete profile of **Codec**'s visual system — colors, typography, components, and personality — extracted from https://codec.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/codec
- Machine-readable JSON: https://characterquilt.com/branding/codec.json
- Per-page llms.txt: https://characterquilt.com/branding/codec/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0064CD |
| Accent | #0064CD |
| Body Font | Crimson Text |
| Heading Font | Crimson Text |

## Color Palette

- primary: #0064CD
- accent: #0064CD
- background: #000000
- textPrimary: #000000
- link: #004AB3

## Typography

- primary: Crimson Text — https://fonts.google.com/specimen/Crimson+Text
- heading: Crimson Text — https://fonts.google.com/specimen/Crimson+Text

## Visual Assets

- Logo: https://www.codec.io/static/codec_logo.svg
- Favicon: https://codec.io/static/favicon.ico
- Social card (og:image): https://codec.io/static/logo-sm.png

## UI Components

- buttonPrimary: background=#0064CD, textColor=#FFFFFF, borderColor=#004AB3, borderRadius=4px, shadow=rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Codec Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **CODEC**
  - Image: https://greenlit.com/sites/default/files/styles/gallery_1110x1110/public/2026-01/CODEC%20FILM%20POSTER%20PNG_0.png?itok=dr3vaEji
  - Source: https://greenlit.com/project/codec
- **Report-IT : Tieline: The Codec Company**
  - Image: https://tieline.com/wp-content/uploads/2018/12/Report-IT-widget.png
  - Source: https://tieline.com/report-it/
- **Codec Projects :: Photos, videos, logos, illustrations and branding ::  Behance**
  - Image: https://mir-s3-cdn-cf.behance.net/projects/404/76a8a5233823299.Y3JvcCwyMjk1LDE3OTUsMzgwLDI2Nw.jpg
  - Source: https://www.behance.net/search/projects/codec
- **Codec-based Ad Technology: MainConcept**
  - Image: https://www.mainconcept.com/hs-fs/hubfs/Web%20Images/features/ad%20formats.jpg?width=1192&name=ad%20formats.jpg
  - Source: https://www.mainconcept.com/ad-tech
- **Audio Codec Market Size & Share | Industry Report, 2033**
  - Image: https://www.grandviewresearch.com/static/img/research/global-audio-codec-market-report-segmentation.webp
  - Source: https://www.grandviewresearch.com/industry-analysis/audio-codec-market-report
- **Codec - Mobile HTML Template by mobiokit | ThemeForest**
  - Image: https://s3.envato.com/files/244857783/screenshots/01_preview.__large_preview.jpg
  - Source: https://themeforest.net/item/codec-mobile-html-template/13586802?srsltid=AfmBOorEa03721TQ3dnYX1qhxvjOF6DLt0bnTamYCXOytM8fI-FAwMd_

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Crimson Text",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0064CD",
    "accent": "#0064CD",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#004AB3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Crimson Text",
      "heading": "Crimson Text"
    },
    "fontStacks": {
      "heading": [
        "Crimson Text",
        "Georgia",
        "serif"
      ],
      "body": [
        "Crimson Text",
        "Georgia",
        "serif"
      ],
      "paragraph": [
        "Crimson Text",
        "Georgia",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0064CD",
      "textColor": "#FFFFFF",
      "borderColor": "#004AB3",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.codec.io/static/codec_logo.svg",
    "favicon": "https://codec.io/static/favicon.ico",
    "ogImage": "https://codec.io/static/logo-sm.png",
    "logoAlt": "Codec"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Codec', is visible, and the source URL contains 'logo'.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Follow us @mp4god",
      "reasoning": "The button uses a vibrant brand color (#0064CD) and is the only button detected, making it the primary CTA by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button exists."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Codec', is visible, and the source URL contains 'logo'.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```