# CoderWall Brand Identity

A complete profile of **CoderWall**'s visual system — colors, typography, components, and personality — extracted from http://assemblymade.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/coderwall
- Machine-readable JSON: https://characterquilt.com/branding/coderwall.json
- Per-page llms.txt: https://characterquilt.com/branding/coderwall/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1C78DC |
| Accent | #036AD8 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #1C78DC
- secondary: #E21936
- accent: #036AD8
- background: #FFFFFF
- textPrimary: #000000
- link: #036AD8

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://mekarbukancupau.site/kit/img/logo.png
- Favicon: https://mekarbukancupau.site/kit/img/icon.png
- Social card (og:image): https://www.agapesalonnsd.com/img/agapemekar.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#031111, borderRadius=1px, shadow=none
- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#FFFFFF, borderColor=#0E1111, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: online gaming enthusiasts

## CoderWall Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Coderwall | Devpost**
  - Image: https://d112y698adiu2z.cloudfront.net/photos/production/software_photos/000/102/903/datas/original.png
  - Source: https://devpost.com/software/coderwall
- **Coderwall | Devpost**
  - Image: https://d112y698adiu2z.cloudfront.net/photos/production/software_photos/000/102/905/datas/original.png
  - Source: https://devpost.com/software/coderwall
- **Coderwall | Devpost**
  - Image: https://d112y698adiu2z.cloudfront.net/photos/production/software_photos/000/102/903/datas/gallery.jpg
  - Source: https://devpost.com/software/coderwall
- **Coderwall | Devpost**
  - Image: https://d112y698adiu2z.cloudfront.net/photos/production/software_photos/000/102/904/datas/original.png
  - Source: https://devpost.com/software/coderwall
- **Coderwall - Free social media icons**
  - Image: https://cdn-icons-png.flaticon.com/512/167/167645.png
  - Source: https://www.flaticon.com/free-icon/coderwall_167645
- **Coderwall | Devpost**
  - Image: https://d112y698adiu2z.cloudfront.net/photos/production/software_photos/000/102/902/datas/original.png
  - Source: https://devpost.com/software/coderwall

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1C78DC",
    "secondary": "#E21936",
    "accent": "#036AD8",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#036AD8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "20px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#031111",
      "borderRadius": "1px",
      "borderRadiusCorners": {
        "topLeft": "1px",
        "topRight": "1px",
        "bottomRight": "1px",
        "bottomLeft": "1px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderColor": "#0E1111",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://mekarbukancupau.site/kit/img/logo.png",
    "favicon": "https://mekarbukancupau.site/kit/img/icon.png",
    "ogImage": "https://www.agapesalonnsd.com/img/agapemekar.png",
    "logoHref": "https://www.agapesalonnsd.com/about",
    "logoAlt": "store logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Tambah Ke Keranjang",
      "reasoning": "Button #1 'Tambah Ke Keranjang' is likely the primary CTA due to its action-oriented text and the presence of 'primary' in its class, indicating a main action."
    },
    "secondary": {
      "index": 9,
      "text": "Beli Sekarang",
      "reasoning": "Button #9 'Beli Sekarang' is a secondary action with a different background color (#FFFFFF) and supports the primary action of adding to cart."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "online gaming enthusiasts"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```