# Codingal Brand Identity

A complete profile of **Codingal**'s visual system — colors, typography, components, and personality — extracted from https://www.codingal.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/codingal
- Machine-readable JSON: https://characterquilt.com/branding/codingal.json
- Per-page llms.txt: https://characterquilt.com/branding/codingal/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #265397 |
| Accent | #FF5A43 |
| Body Font | Proxima Nova |
| Heading Font | Proxima Nova |

## Color Palette

- primary: #265397
- secondary: #F6E7BB
- accent: #FF5A43
- background: #F3F4F7
- textPrimary: #FF5A43
- link: #FF5A43

## Typography

- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

## Visual Assets

- Logo: https://fastly.codingal.com/images/logos/logos-main/logo-with-text.svg
- Favicon: https://fastly.codingal.com/images/logos/logos-main/favicon-32x32.png
- Social card (og:image): https://fastly.codingal.com/images/meta-image.png

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=2px, shadow=none
- buttonPrimary: background=#FF5A43, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#FF5A43, borderRadius=0px, shadow=none

## Brand Personality

Tone: playful · Energy: high · Audience: children and teenagers interested in coding

## Codingal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Code Battle #5 | Codingal**
  - Image: https://codingal.s3.amazonaws.com/media/uploads/2021/09/03/prizes.png
  - Source: https://www.codingal.com/competitions/code-battle-5/
- **Coding for Kids Blog | Everything You Need to Make Coding Fun**
  - Image: https://www.codingal.com/resources/wp-content/uploads/2021/11/Blog.png
  - Source: https://www.codingal.com/coding-for-kids/blog/
- **IIT Bombay I-Hack Junior Open Coding Challenge | Codingal**
  - Image: https://codingal.s3.amazonaws.com/media/uploads/2021/01/25/img_1611.JPG
  - Source: https://www.codingal.com/bn-bd/competitions/iit-bombay-i-hack-junior-open-coding-challenge/
- **Coding for Kids Blog | Everything You Need to Make Coding Fun**
  - Image: https://www.codingal.com/resources/wp-content/uploads/2024/10/Blog-Images-9.png
  - Source: https://www.codingal.com/coding-for-kids/blog/
- **Code Battle #1 | Codingal**
  - Image: https://codingal.s3.amazonaws.com/media/competition_banner_design_1200_x_628_3_PM.png
  - Source: https://www.codingal.com/competitions/code-battle-1/
- **Top 10 Easy STEM Coding Projects for Elementary School Students - Codingal**
  - Image: https://www.codingal.com/resources/wp-content/uploads/2025/10/Blog-Images-1.jpg
  - Source: https://www.codingal.com/coding-for-kids/blog/stem-coding-projects-for-elementary-school-students/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Cantarell",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#265397",
    "secondary": "#F6E7BB",
    "accent": "#FF5A43",
    "background": "#F3F4F7",
    "textPrimary": "#FF5A43",
    "link": "#FF5A43"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "proxima-nova",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Cantarell",
        "Noto Sans",
        "sans-serif",
        "BlinkMacSystemFont",
        "Helvetica Neue",
        "Arial",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "proxima-nova",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Cantarell",
        "Noto Sans",
        "sans-serif",
        "BlinkMacSystemFont",
        "Helvetica Neue",
        "Arial",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "proxima-nova",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Cantarell",
        "Noto Sans",
        "sans-serif",
        "BlinkMacSystemFont",
        "Helvetica Neue",
        "Arial",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF5A43",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FF5A43",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://fastly.codingal.com/images/logos/logos-main/logo-with-text.svg",
    "favicon": "https://fastly.codingal.com/images/logos/logos-main/favicon-32x32.png",
    "ogImage": "https://fastly.codingal.com/images/meta-image.png",
    "logoHref": "/en-us/",
    "logoAlt": "Codingal"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Codingal', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try a free lesson",
      "reasoning": "Button #3 has a vibrant brand color (#FF5A43) and action-oriented text 'Try a free lesson', making it the primary CTA."
    },
    "secondary": {
      "index": 27,
      "text": "Download curriculum",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and supports the primary action with 'Download curriculum', making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "children and teenagers interested in coding"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Codingal', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```