# Cofactor Genomics Brand Identity A complete profile of **Cofactor Genomics**'s visual system — colors, typography, components, and personality — extracted from http://cofactorgenomics.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/cofactor-genomics - Machine-readable JSON: https://characterquilt.com/branding/cofactor-genomics.json - Per-page llms.txt: https://characterquilt.com/branding/cofactor-genomics/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #F88820 | | Accent | #F88820 | | Body Font | Lato | | Heading Font | Trade Gothic Next Condensed | ## Color Palette - primary: #F88820 - secondary: #5472D2 - accent: #F88820 - background: #FFFFFF - textPrimary: #000000 - link: #75D69C ## Typography - primary: Lato — https://fonts.google.com/specimen/Lato - heading: Trade Gothic Next Condensed — https://fonts.google.com/specimen/Trade+Gothic+Next+Condensed ## Visual Assets - Logo: https://cofactorgenomics.com/wp-content/uploads/2016/10/cofactor_logo_light.png - Favicon: https://cofactorgenomics.com/wp-content/themes/jupiter/assets/images/favicon.png - Social card (og:image): https://cofactorgenomics.com/wp-content/uploads/2016/09/cropped-cofactor_logo_final_black-square.jpg ## UI Components - input: background=#FDFDFD, textColor=#767676, borderColor=#E3E3E3, borderRadius=0px, shadow=none - buttonPrimary: background=#F88820, textColor=#FFFFFF, borderRadius=5px, shadow=none - buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=3px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: scientists and researchers in genomics ## Cofactor Genomics Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Blog – Cofactor Genomics** - Image: https://cofactorgenomics.com/wp-content/uploads/2021/04/copy-of-predapt-1-2-scaled.jpg - Source: https://cofactorgenomics.com/blog/ - **3 Great Quotes From This Week's Ars Technica Article On Genome Misconceptions – Cofactor Genomics** - Image: https://cofactorgenomics.com/wp-content/uploads/2015/07/AdobeStock_77601691.jpg - Source: https://cofactorgenomics.com/3-great-quotes-from-this-weeks-ars-technica-article-on-genome-misconceptions/ - **How noisy is your RNA-seq process? – An in-depth look at process noise. – Cofactor Genomics** - Image: https://cofactorgenomics.com/wp-content/uploads/2014/07/Process-Noise-Fold-Difference-blog-e1406069735921.png - Source: https://cofactorgenomics.com/process-noise-rna-seq/ - **Pair of purple boxing gloves – Cofactor Genomics** - Image: https://cofactorgenomics.com/wp-content/uploads/2016/01/audience-.jpeg - Source: https://cofactorgenomics.com/5-parallels-boxing-building-business/pair-of-purple-boxing-gloves/ - **Cofactor brings genomic expertise to help save the northern white rhino from extinction – Cofactor Genomics** - Image: https://cofactorgenomics.com/wp-content/uploads/2015/08/AdobeStock_40411231-e1438891034378.jpg - Source: https://cofactorgenomics.com/cofactor-brings-genomic-expertise-to-help-save-the-northern-white-rhino-from-extinction/ - **Space, Its a Science – Cofactor Genomics** - Image: https://cofactorgenomics.com/wp-content/uploads/2016/03/cofactor60of88-1.jpg - Source: https://cofactorgenomics.com/space/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Lato", "role": "body" }, { "family": "Trade Gothic Next Condensed", "role": "heading" }, { "family": "Vollkorn", "role": "unknown" } ], "colors": { "primary": "#F88820", "secondary": "#5472D2", "accent": "#F88820", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#75D69C" }, "typography": { "fontFamilies": { "primary": "Lato", "heading": "Trade Gothic Next Condensed" }, "fontStacks": { "heading": [ "trade-gothic-next-condensed", "sans-serif" ], "body": [ "Lato" ], "paragraph": [ "trade-gothic-next-condensed", "sans-serif" ] }, "fontSizes": { "h1": "54px", "h2": "38px", "body": "54px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FDFDFD", "textColor": "#767676", "borderColor": "#E3E3E3", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#F88820", "textColor": "#FFFFFF", "borderRadius": "5px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "5px", "bottomRight": "5px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#000000", "textColor": "#FFFFFF", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" } }, "images": { "logo": "https://cofactorgenomics.com/wp-content/uploads/2016/10/cofactor_logo_light.png", "favicon": "https://cofactorgenomics.com/wp-content/themes/jupiter/assets/images/favicon.png", "ogImage": "https://cofactorgenomics.com/wp-content/uploads/2016/09/cropped-cofactor_logo_final_black-square.jpg", "logoHref": "https://cofactorgenomics.com/", "logoAlt": "The Leaders in RNA-Seq" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cofactor Genomics'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Submit", "reasoning": "Button #10 has a vibrant orange background (#F88820), which is the brand's accent color, making it stand out as the primary call-to-action. The text 'Submit' is action-oriented, reinforcing its primary role." }, "secondary": { "index": 1, "text": "CONTACT", "reasoning": "Button #1 has a different background color (#000000) and the text 'CONTACT', which is a common secondary action. It contrasts with the primary button's vibrant color, making it suitable as a secondary option." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "scientists and researchers in genomics" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cofactor Genomics'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```