# Cogent Brand Identity

A complete profile of **Cogent**'s visual system — colors, typography, components, and personality — extracted from https://www.cogent.security/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cogent
- Machine-readable JSON: https://characterquilt.com/branding/cogent.json
- Per-page llms.txt: https://characterquilt.com/branding/cogent/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #C0C5CF |
| Accent | #9FC2F5 |
| Body Font | Geist Placeholder |
| Heading Font | Geist |

## Color Palette

- primary: #C0C5CF
- secondary: #0000EE
- accent: #9FC2F5
- background: #000000
- textPrimary: #000000
- link: #9FC2F5

## Typography

- primary: Geist Placeholder — https://fonts.google.com/specimen/Geist+Placeholder
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Favicon: https://framerusercontent.com/images/M8w3EdM7n0Mkbjf91pNzAuPg2Jc.svg
- Social card (og:image): https://framerusercontent.com/assets/hXKbEy1dINWJdje6YgCwTZBxiU.png

## UI Components

- buttonPrimary: background=#1A1A1A, textColor=#0000EE, borderRadius=2px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=2px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals in cybersecurity

## Cogent Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cogent's AI Fabric**
  - Image: https://framerusercontent.com/images/hkeV2481ARQH4kKspvAh7FI1mQ.jpg?width=5472&height=3648
  - Source: https://www.cogent.security/resources/cogent-ai-fabric
- **Cogent's AI Fabric**
  - Image: https://framerusercontent.com/images/W9cK0ssXJpM37ESQtODcb8Mjfc.jpg?width=4000&height=3000
  - Source: https://www.cogent.security/resources/cogent-ai-fabric
- **Agentic AI for Vulnerability Management | Cogent Security**
  - Image: https://framerusercontent.com/images/54oGd7bgb4AXaderNJzZObXtGM.jpg?width=3840&height=2160
  - Source: https://cogent.security/
- **Agentic AI for Vulnerability Management | Cogent Security**
  - Image: https://framerusercontent.com/assets/hXKbEy1dINWJdje6YgCwTZBxiU.png
  - Source: https://cogent.security/
- **Agentic AI for Vulnerability Management | Cogent Security**
  - Image: https://framerusercontent.com/images/4fByDSA4K0tYEDp09aOXye7Wg0.png?width=406&height=582
  - Source: https://cogent.security/
- **Cogent Security Cogent Trust Center | Powered by SafeBase**
  - Image: https://cdn.safebase.io/public/688762273dbd1c3aa6fa182dffcdc3f984adb093/images/certifications/soc.png
  - Source: https://trust.cogent.security/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "heading"
    },
    {
      "family": "Geist Placeholder",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    },
    {
      "family": "Geist Pixel Circle",
      "role": "display"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#C0C5CF",
    "secondary": "#0000EE",
    "accent": "#9FC2F5",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#9FC2F5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist Placeholder",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A1A1A",
      "textColor": "#0000EE",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/M8w3EdM7n0Mkbjf91pNzAuPg2Jc.svg",
    "ogImage": "https://framerusercontent.com/assets/hXKbEy1dINWJdje6YgCwTZBxiU.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable logo candidate was found in the header area that matches the brand 'Cogent Security'. The provided candidate is not visible in the expected header location.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Cogent Community",
      "reasoning": "Button #0 ('Try Cogent Community') is likely the primary CTA due to its action-oriented text and distinct dark background color, which stands out against the lighter buttons."
    },
    "secondary": {
      "index": 1,
      "text": "Schedule a Demo",
      "reasoning": "Button #1 ('Schedule a Demo') serves as a secondary action with a lighter background, providing a complementary option to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals in cybersecurity"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.85,
    "overall": 0.875
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable logo candidate was found in the header area that matches the brand 'Cogent Security'. The provided candidate is not visible in the expected header location.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```