# Cognition Brand Identity A complete profile of **Cognition**'s visual system — colors, typography, components, and personality — extracted from https://cognition.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/cognition - Machine-readable JSON: https://characterquilt.com/branding/cognition.json - Per-page llms.txt: https://characterquilt.com/branding/cognition/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4B69D6 | | Accent | #5ECFB1 | | Body Font | IBM Plex Sans | | Heading Font | IBM Plex Sans Condensed | ## Color Palette - primary: #4B69D6 - secondary: #EAF0F9 - accent: #5ECFB1 - background: #F2F5FA - textPrimary: #0F131C - link: #5ECFB1 ## Typography - primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans - heading: IBM Plex Sans Condensed — https://fonts.google.com/specimen/IBM+Plex+Sans+Condensed ## Visual Assets - Logo: 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- Favicon: https://cognition.ai/favicon-96x96.png - Social card (og:image): /assets/images/cover.jpg ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Cognition Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Cognition | Launching in Japan with Takumi Masai** - Image: https://cdn.sanity.io/images/2mc9cv2v/production/d0871c6777117f714b6e9dbdd4235df4e60a4d2d-6240x4160.jpg - Source: https://cognition.ai/blog/launching-in-japan - **Cognition | Don't Build Multi-Agents** - Image: https://cdn.sanity.io/images/2mc9cv2v/production/06f64ae3557594588f702b2608d43564edc98c3d-1404x1230.png - Source: https://cognition.ai/blog/dont-build-multi-agents - **Cognition | How Devin Is Modernizing COBOL at Fortune 500 Companies** - Image: https://cdn.sanity.io/images/2mc9cv2v/production/f0dfedc3a452726ebeec6de0b423e449f8986dfa-3840x2880.png - Source: https://cognition.ai/blog/how-devin-is-modernizing-cobol-at-fortune-500-companies - **Cognition | Blog** - Image: https://cognition.ai/assets/images/cover.jpg - Source: https://cognition.ai/blog/1 - **Cognition | Devin Review: AI to Stop Slop** - Image: https://cdn.sanity.io/images/2mc9cv2v/production/4b91360f898d7b38ddc3be61ebecd91df4578333-1986x1496.png - Source: https://cognition.ai/blog/devin-review - **Cognition | Launching in Japan with Takumi Masai** - Image: https://cdn.sanity.io/images/2mc9cv2v/production/d3f8831f374c53d0340d6e654668a0283873ae8e-5356x3571.jpg - Source: https://cognition.ai/blog/launching-in-japan ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "IBM Plex Sans", "role": "body" }, { "family": "IBM Plex Sans Condensed", "role": "heading" }, { "family": "Roboto", "role": "unknown" } ], "colors": { "primary": "#4B69D6", "secondary": "#EAF0F9", "accent": "#5ECFB1", "background": "#F2F5FA", "textPrimary": "#0F131C", "link": "#5ECFB1" }, "typography": { "fontFamilies": { "primary": "IBM Plex Sans", "heading": "IBM Plex Sans Condensed" }, "fontStacks": { "heading": [ "IBM Plex Sans", "sans-serif" ], "body": [ "IBM Plex Sans", "sans-serif" ], "paragraph": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "20px", "h2": "50px", "body": "14.8579px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": {}, "images": { "logo": 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{ "llmCalled": false, "llmSucceeded": false } } } ```