# Cohesity Brand Identity

A complete profile of **Cohesity**'s visual system — colors, typography, components, and personality — extracted from https://cohesity.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cohesity
- Machine-readable JSON: https://characterquilt.com/branding/cohesity.json
- Per-page llms.txt: https://characterquilt.com/branding/cohesity/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00774C |
| Accent | #00FD92 |
| Body Font | KlavikaWeb |
| Heading Font | KlavikaWeb |

## Color Palette

- primary: #00774C
- secondary: #00FD92
- accent: #00FD92
- background: #FFFFFF
- textPrimary: #000000
- link: #0066FF

## Typography

- primary: KlavikaWeb — https://fonts.google.com/specimen/KlavikaWeb
- heading: KlavikaWeb — https://fonts.google.com/specimen/KlavikaWeb

## Visual Assets

- Logo: https://www.cohesity.com/content/dam/cohesity/live/cohesity-logo-black-green.svg
- Favicon: https://www.cohesity.com/content/dam/cohesity/live/favicons/Favicon-57.svg
- Social card (og:image): https://www.cohesity.com/content/dam/cohesity/live/campaign-and-key-pages/company-og-image.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=4px, shadow=none
- buttonPrimary: background=#00FD92, textColor=#000000, borderColor=#00FD92, borderRadius=5px, shadow=rgba(0, 0, 0, 0.2) 0px 2px 3px -2px
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Cohesity Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blogs**
  - Image: https://www.cohesity.com/content/dam/cohesity/live/press-release/blog-standard-ai.jpg
  - Source: https://www.cohesity.com/blogs/
- **Fostering belonging at Cohesity**
  - Image: https://www.cohesity.com/content/dam/cohesity/live/careers/cohesity-emplyee-cheer-group.jpg
  - Source: https://www.cohesity.com/careers/belonging/
- **IDC Guest Blog: The Evolution of <br>Next-Generation Data Management**
  - Image: https://www.cohesity.com/content/dam/cohesity/new_media/2022/03/ngdm-new-threats-blog-hero.png
  - Source: https://www.cohesity.com/blogs/next-generation-data-management-evolves-to-face-new-challenges-and-threats/
- **Democratizing Disaster Recovery with as a Service**
  - Image: https://www.cohesity.com/blogs/democratizing-disaster-recovery-with-as-a-service/_jcr_content/root/heroes/heroes-two-column-image.coreimg.png/1747369733066/draas-pr-blog-hero-925x440-1.png
  - Source: https://www.cohesity.com/blogs/democratizing-disaster-recovery-with-as-a-service/
- **Super Bowl Roundtable with NFL Legends**
  - Image: https://d24wuq6o951i2g.cloudfront.net/img/events/id/458/458307293/assets/c.H.ba.photo-1512144253214-d94e86cd9189
  - Source: https://events.cohesity.com/super-bowl-round-table-with-nfl-legends?utm_campaign=fy22-q2-01-glob-event&utm_source=facebook&utm_medium=organic-social

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "KlavikaWeb",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#00774C",
    "secondary": "#00FD92",
    "accent": "#00FD92",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0066FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "KlavikaWeb",
      "heading": "KlavikaWeb"
    },
    "fontStacks": {
      "heading": [
        "KlavikaWeb"
      ],
      "body": [
        "KlavikaWeb"
      ],
      "paragraph": [
        "KlavikaWeb"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00FD92",
      "textColor": "#000000",
      "borderColor": "#00FD92",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 2px 3px -2px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.cohesity.com/content/dam/cohesity/live/cohesity-logo-black-green.svg",
    "favicon": "https://www.cohesity.com/content/dam/cohesity/live/favicons/Favicon-57.svg",
    "ogImage": "https://www.cohesity.com/content/dam/cohesity/live/campaign-and-key-pages/company-og-image.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cohesity'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 7,
      "text": "Accept All",
      "reasoning": "Button #7 has a vibrant green background (#00FD92), which is a brand color, and the text 'Accept All' suggests a strong call-to-action. This makes it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Try now",
      "reasoning": "Button #2 has a neutral white background (#FFFFFF) and the text 'Try now', which is action-oriented but less prominent than the primary button. It serves as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cohesity'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```