# Colossal Brand Identity

A complete profile of **Colossal**'s visual system — colors, typography, components, and personality — extracted from https://colossal.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/colossal
- Machine-readable JSON: https://characterquilt.com/branding/colossal.json
- Per-page llms.txt: https://characterquilt.com/branding/colossal/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5B4E96 |
| Accent | #607382 |
| Body Font | Telegraf |
| Heading Font | NB Architekt Std |

## Color Palette

- primary: #5B4E96
- secondary: #C02B0A
- accent: #607382
- background: #EEEEEE
- textPrimary: #000000
- link: #607382

## Typography

- primary: Telegraf — https://fonts.google.com/specimen/Telegraf
- heading: NB Architekt Std — https://fonts.google.com/specimen/NB+Architekt+Std

## Visual Assets

- Logo: https://colossal.com/wp-content/themes/colossal/img/header-logo.png
- Favicon: https://colossal.com/favicon.ico
- Social card (og:image): https://colossal.com/wp-content/uploads/Colossal_BrandingRegistered_Logo_Icon_RGB_Wht-1.png

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=1000px, shadow=none
- buttonSecondary: background=#F1F1F1, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=1000px, shadow=none

## Brand Personality

Tone: bold · Energy: high · Audience: environmentally conscious individuals and organizations interested in de-extinction and biotechnology.

## Colossal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The De-extinction Company | Colossal**
  - Image: https://colossal.com/wp-content/themes/colossal/img/shapiro.jpg
  - Source: https://colossal.com/company/
- **OP-ED | Lost & Found: Saving Earth's “Lost Species”**
  - Image: https://colossal.com/wp-content/uploads/Forrest-blog-1-1024x538.png
  - Source: https://colossal.com/op-ed-lost-found-saving-earths-lost-species/
- **De-extinction Education**
  - Image: https://colossal.com/wp-content/themes/colossal/img/lower-bg.jpg
  - Source: https://colossal.com/education/
- **De-Extincting Tassie - Colossal**
  - Image: https://colossal.com/wp-content/uploads/Screen-Shot-2024-11-13-at-3.06.28-PM-1024x579.png
  - Source: https://colossal.com/de-extincting-tassie/
- **De-extinction Education**
  - Image: https://colossal.com/wp-content/themes/colossal/img/insights-bg.png
  - Source: https://colossal.com/education/
- **The Colossal Indigenous Council - Colossal**
  - Image: https://colossal.com/wp-content/uploads/Indigenous_Blog_Secondary.png
  - Source: https://colossal.com/the-colossal-indigenous-council/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "NB Architekt Std",
      "role": "heading"
    },
    {
      "family": "Telegraf",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5B4E96",
    "secondary": "#C02B0A",
    "accent": "#607382",
    "background": "#EEEEEE",
    "textPrimary": "#000000",
    "link": "#607382"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Telegraf",
      "heading": "NB Architekt Std"
    },
    "fontStacks": {
      "heading": [
        "Telegraf"
      ],
      "body": [
        "Telegraf"
      ],
      "paragraph": [
        "Telegraf"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "111.36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F1F1F1",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://colossal.com/wp-content/themes/colossal/img/header-logo.png",
    "favicon": "https://colossal.com/favicon.ico",
    "ogImage": "https://colossal.com/wp-content/uploads/Colossal_BrandingRegistered_Logo_Icon_RGB_Wht-1.png",
    "logoHref": "https://colossal.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has a medium size, and is located at the top of the page, linking to the homepage, which aligns with the brand 'Colossal'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "See the Colossal vision for A Better World +",
      "reasoning": "Button #0 has a prominent call-to-action text 'See the Colossal vision for A Better World +' and uses a transparent background with white text, making it stand out as a primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Discover the Science &  Technologies that will revive the Mammoth +",
      "reasoning": "Button #1 has a different background color (#F1F1F1) and provides additional information, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "environmentally conscious individuals and organizations interested in de-extinction and biotechnology."
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and is located at the top of the page, linking to the homepage, which aligns with the brand 'Colossal'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```