# Column Brand Identity

A complete profile of **Column**'s visual system — colors, typography, components, and personality — extracted from https://column.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/column
- Machine-readable JSON: https://characterquilt.com/branding/column.json
- Per-page llms.txt: https://characterquilt.com/branding/column/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #167E6C |
| Accent | #F6F6F8 |
| Body Font | SuisseIntl |
| Heading Font | SuisseIntl |

## Color Palette

- primary: #167E6C
- secondary: #111A4A
- accent: #F6F6F8
- background: #F6F6F8
- textPrimary: #12161E
- link: #354A50

## Typography

- primary: SuisseIntl — https://fonts.google.com/specimen/SuisseIntl
- heading: SuisseIntl — https://fonts.google.com/specimen/SuisseIntl

## Visual Assets

- Logo: 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- Favicon: https://column.com/favicon-32x32.png?v=4f3a4afc685faf4e5b84c3f33f00bedb
- Social card (og:image): https://column.com/images/social/column-og.png

## UI Components

- buttonPrimary: background=#F6F6F8, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonSecondary: background=#EFEFEF, textColor=#232730, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and financial institutions

## Column Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Column | The platform bank built for scale**
  - Image: https://column.com/images/index/hero-mobile.png
  - Source: https://column.com/
- **Checks | Column**
  - Image: https://column.com/images/products/checks/transfers.png
  - Source: https://column.com/checks/
- **Careers | Column**
  - Image: https://column.com/images/careers/many.jpg
  - Source: https://column.com/careers/
- **Changelog | Column**
  - Image: https://images.ctfassets.net/7v1ij2c1casy/3kbwxSCdhagD8jJCV0mDiN/3a04365370466a967a5b71f6bf8ac136/April.jpg?w=1200&h=675&fl=progressive&q=75&fm=jpg
  - Source: https://column.com/changelog/
- **Company | Column**
  - Image: https://column.com/images/company/wide.jpg
  - Source: https://column.com/company/
- **Changelog | Column**
  - Image: https://images.ctfassets.net/7v1ij2c1casy/10wQZvsaBRYtt5laGyE6XA/2fe14886f48db08bbcc44ee22aaa5e79/Winter.jpg?w=1200&h=675&fl=progressive&q=75&fm=jpg
  - Source: https://column.com/changelog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SuisseIntl",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#167E6C",
    "secondary": "#111A4A",
    "accent": "#F6F6F8",
    "background": "#F6F6F8",
    "textPrimary": "#12161E",
    "link": "#354A50"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SuisseIntl",
      "heading": "SuisseIntl"
    },
    "fontStacks": {
      "heading": [
        "SuisseIntl",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "SuisseIntl",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "SuisseIntl",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F6F6F8",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#EFEFEF",
      "textColor": "#232730",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://column.com/favicon-32x32.png?v=4f3a4afc685faf4e5b84c3f33f00bedb",
    "ogImage": "https://column.com/images/social/column-og.png",
    "logoHref": "/",
    "logoAlt": "uuid-6219de45-b46f-41ec-841f-68886f96511e"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Column'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #3 with text 'Sign up' has a vibrant blue background (#F6F6F8) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 26,
      "text": "Learn about our bank",
      "reasoning": "Button #1 with text 'Learn about our bank' has a light background (#EFEFEF) and serves as a secondary action, providing additional information."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and financial institutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Column'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```