# Common Paper Brand Identity A complete profile of **Common Paper**'s visual system — colors, typography, components, and personality — extracted from https://commonpaper.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/common-paper - Machine-readable JSON: https://characterquilt.com/branding/common-paper.json - Per-page llms.txt: https://characterquilt.com/branding/common-paper/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #08353F | | Accent | #326F84 | | Body Font | Inter | | Heading Font | Eiko | ## Color Palette - primary: #08353F - secondary: #DC3545 - accent: #326F84 - background: #F7F2EC - textPrimary: #326F84 - link: #326F84 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Eiko — https://fonts.google.com/specimen/Eiko ## Visual Assets - Logo: 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- Favicon: https://i0.wp.com/commonpaper.com/wp-content/uploads/2021/07/cropped-common-paper-icon-1.png?fit=32%2C32&ssl=1 - Social card (og:image): https://commonpaper.com/wp-content/uploads/2021/07/common-paper-image.png ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=#ABB0B2, borderRadius=3px, shadow=none - buttonPrimary: background=#326F84, textColor=#FFFFFF, borderColor=#326F84, borderRadius=4px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals ## Common Paper Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Anatomy of a Common Paper Standard - Common Paper** - Image: https://commonpaper.com/wp-content/uploads/2023/03/image-nda-wide-1.png - Source: https://commonpaper.com/blog/the-anatomy-of-a-common-paper-standard/ - **How To Work With Design Partners - Common Paper** - Image: https://i0.wp.com/commonpaper.com/wp-content/uploads/2022/09/image.png?fit=1520%2C1520&ssl=1 - Source: https://commonpaper.com/blog/design-partner/ - **Choosing the Right Contract - Common Paper** - Image: https://i0.wp.com/commonpaper.com/wp-content/uploads/2024/10/blog-post-asset.png?fit=2048%2C2048&ssl=1 - Source: https://commonpaper.com/blog/choosing-the-right-contract/ - **Contracts should be APIs - Common Paper** - Image: https://i0.wp.com/commonpaper.com/wp-content/uploads/2022/02/blog-post-asset-2.png?fit=1712%2C640&ssl=1 - Source: https://commonpaper.com/blog/contracts-should-be-apis/ - **Contract Benchmark Report - Common Paper** - Image: https://commonpaper.com/wp-content/uploads/2024/02/waves.jpeg - Source: https://commonpaper.com/resources/contract-benchmark-2024-q1/ - **SaaS Contracts – Which To Use And When - Common Paper** - Image: https://i0.wp.com/commonpaper.com/wp-content/uploads/2023/02/Blog-post-diagram-2.png?fit=1700%2C1070&ssl=1 - Source: https://commonpaper.com/blog/saas-contracts/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Eiko", "role": "heading" } ], "colors": { "primary": "#08353F", "secondary": "#DC3545", "accent": "#326F84", "background": "#F7F2EC", "textPrimary": "#326F84", "link": "#326F84" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Eiko" }, "fontStacks": { "heading": [ "Eiko" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "32px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#ABB0B2", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonPrimary": { "background": "#326F84", "textColor": "#FFFFFF", "borderColor": "#326F84", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://i0.wp.com/commonpaper.com/wp-content/uploads/2021/07/cropped-common-paper-icon-1.png?fit=32%2C32&ssl=1", "ogImage": "https://commonpaper.com/wp-content/uploads/2021/07/common-paper-image.png", "logoHref": "https://commonpaper.com/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Subscribe", "reasoning": "The button with text 'Subscribe' uses a vibrant brand color (#326F84) and is labeled as 'btn-primary', indicating it is the main call-to-action." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button is available with a different color." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```