# CompUp Brand Identity

A complete profile of **CompUp**'s visual system — colors, typography, components, and personality — extracted from https://www.compup.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/compup
- Machine-readable JSON: https://characterquilt.com/branding/compup.json
- Per-page llms.txt: https://characterquilt.com/branding/compup/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #20335B |
| Accent | #20335B |
| Body Font | Open Sans |
| Heading Font | Open Sans |

## Color Palette

- primary: #20335B
- secondary: #FFEBE3
- accent: #20335B
- background: #FFFFFF
- textPrimary: #212B36
- link: #212B36

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

## Visual Assets

- Logo: https://www.compup.io/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FcomupTransparentLogo.1d8ab2f8.png&w=384&q=75
- Favicon: https://www.compup.io/icon.ico?a6845e9faf88516d

## UI Components

- input: background=transparent, textColor=#212B36, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#20335B, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#F9FBFF, textColor=#212B36, borderColor=#20335B, borderRadius=22px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## CompUp Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Team | HireSure.ai**
  - Image: https://app.hiresure.compup.io/media/profile_images/Anshul.jpeg
  - Source: https://app.hiresure.compup.io/about/team
- **Explore the CompUp Blog for Insights and Updates**
  - Image: https://www.compup.io/_next/image?url=https%3A%2F%2Fcms.api.compup.io%2Fuploads%2FLabourcodesbanner_69241de9ef.png&w=1080&q=75
  - Source: https://www.compup.io/blogs
- **webinars**
  - Image: https://www.compup.io/_next/static/media/WebinarBannerImage.ac91ca1b.jpg
  - Source: https://www.compup.io/webinars
- **How to Conduct a Pay Equity Audit: Steps for Building Fair and Inclusive  Workplaces**
  - Image: https://cms.api.compup.io/uploads/PAY_EQUITY_AUDIT_BLOG_HEADER_1_b7918f772a.png
  - Source: https://www.compup.io/blogs/pay-equity-audits
- **Meet the Team Behind CompUp**
  - Image: https://app.hiresure.compup.io/media/profile_images/IMG_20251128_151109.jpg
  - Source: https://www.compup.io/about-us
- **Mastering Self Evaluation in Performance Reviews: A Step-by-Step Guide**
  - Image: https://cms.api.compup.io/uploads/Mastering_Self_Evaluation_in_Performance_Reviews_A_Step_by_Step_Guide_BLOG_HEADER_10ea7e4a30.png
  - Source: https://www.compup.io/blogs/self-evaluation-in-performance-reviews

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#20335B",
    "secondary": "#FFEBE3",
    "accent": "#20335B",
    "background": "#FFFFFF",
    "textPrimary": "#212B36",
    "link": "#212B36"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "__Open_Sans_8544bd",
        "__Open_Sans_Fallback_8544bd",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "__Open_Sans_8544bd",
        "__Open_Sans_Fallback_8544bd",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "__Open_Sans_8544bd",
        "__Open_Sans_Fallback_8544bd",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16.8px",
      "body": "36px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#212B36",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#20335B",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9FBFF",
      "textColor": "#212B36",
      "borderColor": "#20335B",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.compup.io/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FcomupTransparentLogo.1d8ab2f8.png&w=384&q=75",
    "favicon": "https://www.compup.io/icon.ico?a6845e9faf88516d",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "compup"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'CompUp'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #3 ('Request a Demo') has a vibrant background color (#20335B) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Book a call",
      "reasoning": "Button #8 ('Book a call') has a different background color (#F9FBFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'CompUp'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```