{
  "name": "Concord Materials",
  "slug": "concord-materials",
  "domain": "https://concordmaterials.com",
  "sources": [
    "yc"
  ],
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        "role": "body"
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      {
        "family": "Roboto",
        "role": "unknown"
      }
    ],
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      "secondary": "#211E32",
      "accent": "#52BD95",
      "background": "#FFFFFF",
      "textPrimary": "#000000",
      "link": "#52BD95"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Lato",
        "heading": "Lato"
      },
      "fontStacks": {
        "heading": [
          "Lato"
        ],
        "body": [
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "Noto Sans",
          "Liberation Sans",
          "sans-serif",
          "Apple Color Emoji",
          "Segoe UI Emoji",
          "Segoe UI Symbol",
          "Noto Color Emoji"
        ],
        "paragraph": [
          "Lato"
        ]
      },
      "fontSizes": {
        "h1": "48px",
        "h2": "36px",
        "body": "30px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "4px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#424242",
        "borderColor": null,
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#52BD95",
        "textColor": "#FFFFFF",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "rgba(17, 17, 17, 0.04) 0px 2px 4px 0px, rgba(33, 33, 33, 0.08) 0px 8px 32px 0px"
      },
      "buttonSecondary": {
        "background": "#1090FF",
        "textColor": "#FFFFFF",
        "borderColor": "#1090FF",
        "borderRadius": "4px",
        "borderRadiusCorners": {
          "topLeft": "4px",
          "topRight": "4px",
          "bottomRight": "4px",
          "bottomLeft": "4px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/722905e7-e285-4397-8776-1d54a7a6c5d6.svg",
      "favicon": "https://www.concordmaterials.com/favicon.ico",
      "ogImage": "https://assets.softr-files.com/assets/images/random/og_default_image.png",
      "logoHref": "/",
      "logoAlt": "Home Link"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get demo",
        "reasoning": "Button #1 ('Get demo') is a vibrant green, which is a strong indicator of a primary call-to-action. It uses a brand color and has action-oriented text."
      },
      "secondary": {
        "index": 5,
        "text": "Login",
        "reasoning": "Button #0 ('Login') is a vibrant blue, distinct from the primary green, and serves as a secondary action with a different purpose."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "construction industry professionals"
    },
    "designSystem": {
      "framework": "material",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/concord-materials/03e9e478ba.webp",
      "alt": "Concord Materials",
      "source_url": "https://www.concordmaterials.com/",
      "image_url": "https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/3e53dfb6-4d27-47ee-a6f9-97554870fb39.png",
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      "alt": "Concord Materials",
      "source_url": "https://www.concordmaterials.com/",
      "image_url": "https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/4d1b87db-e7b2-4b38-8717-7b9400e4fa80.png",
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/concord-materials/889335e7bc.webp",
      "alt": "Concord Materials",
      "source_url": "https://www.concordmaterials.com/",
      "image_url": "https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/927e22a5-6405-40a7-9027-4b76a5cc64e0.png",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/concord-materials/48b0d5393c.webp",
      "alt": "Concord Materials",
      "source_url": "https://www.concordmaterials.com/",
      "image_url": "https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/696c7734-2d3c-45a5-bc1a-1ed6c42e0fc7.png",
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      "query": "site:concordmaterials.com",
      "query_suffix": "site:concordmaterials.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/concord-materials/6bb0637d70.webp",
      "alt": "Concord Materials",
      "source_url": "https://www.concordmaterials.com/",
      "image_url": "https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/a8c26e3d-5925-49d0-b167-2e2c899155d6.png",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/concord-materials/d18fbc6a0f.webp",
      "alt": "Concord Materials - Rock Demo Day 2021",
      "source_url": "https://www.youtube.com/watch?v=VrPonKmafqM",
      "image_url": "https://i.ytimg.com/vi/VrPonKmafqM/maxresdefault.jpg",
      "width": 1280,
      "height": 720,
      "bytes": 165160,
      "query": "\"Concord Materials\" ad",
      "query_suffix": "\"Concord Materials\" ad"
    }
  ],
  "font_resources": [
    {
      "family": "Lato",
      "google_fonts_url": "https://fonts.google.com/specimen/Lato"
    },
    {
      "family": "Lato",
      "google_fonts_url": "https://fonts.google.com/specimen/Lato"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Lato&family=Lato&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/concord-materials",
  "agent_instructions": "You are designing or implementing in Concord Materials's brand identity.\n\n# Brand profile\n- Company: Concord Materials\n- Source: https://concordmaterials.com\n- Color scheme: light\n\n# Colors\n- primary: #B1B5D3\n- secondary: #211E32\n- accent: #52BD95\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #52BD95\n\n# Typography\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Lato — https://fonts.google.com/specimen/Lato\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Lato&family=Lato&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#424242, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#52BD95, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(17, 17, 17, 0.04) 0px 2px 4px 0px, rgba(33, 33, 33, 0.08) 0px 8px 32px 0px\n- buttonSecondary: background=#1090FF, textColor=#FFFFFF, borderColor=#1090FF, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: construction industry professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/concord-materials.json",
  "page_markdown": "# Concord Materials Brand Identity\n\nA complete profile of **Concord Materials**'s visual system — colors, typography, components, and personality — extracted from https://concordmaterials.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/concord-materials\n- Machine-readable JSON: https://characterquilt.com/branding/concord-materials.json\n- Per-page llms.txt: https://characterquilt.com/branding/concord-materials/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #B1B5D3 |\n| Accent | #52BD95 |\n| Body Font | Lato |\n| Heading Font | Lato |\n\n## Color Palette\n\n- primary: #B1B5D3\n- secondary: #211E32\n- accent: #52BD95\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #52BD95\n\n## Typography\n\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Lato — https://fonts.google.com/specimen/Lato\n\n## Visual Assets\n\n- Logo: https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/722905e7-e285-4397-8776-1d54a7a6c5d6.svg\n- Favicon: https://www.concordmaterials.com/favicon.ico\n- Social card (og:image): https://assets.softr-files.com/assets/images/random/og_default_image.png\n\n## UI Components\n\n- input: background=transparent, textColor=#424242, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#52BD95, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(17, 17, 17, 0.04) 0px 2px 4px 0px, rgba(33, 33, 33, 0.08) 0px 8px 32px 0px\n- buttonSecondary: background=#1090FF, textColor=#FFFFFF, borderColor=#1090FF, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: construction industry professionals\n\n## Concord Materials Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Concord Materials**\n  - Image: https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/3e53dfb6-4d27-47ee-a6f9-97554870fb39.png\n  - Source: https://www.concordmaterials.com/\n- **Concord Materials**\n  - Image: https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/4d1b87db-e7b2-4b38-8717-7b9400e4fa80.png\n  - Source: https://www.concordmaterials.com/\n- **Concord Materials**\n  - Image: https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/927e22a5-6405-40a7-9027-4b76a5cc64e0.png\n  - Source: https://www.concordmaterials.com/\n- **Concord Materials**\n  - Image: https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/696c7734-2d3c-45a5-bc1a-1ed6c42e0fc7.png\n  - Source: https://www.concordmaterials.com/\n- **Concord Materials**\n  - Image: https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/a8c26e3d-5925-49d0-b167-2e2c899155d6.png\n  - Source: https://www.concordmaterials.com/\n- **Concord Materials - Rock Demo Day 2021**\n  - Image: https://i.ytimg.com/vi/VrPonKmafqM/maxresdefault.jpg\n  - Source: https://www.youtube.com/watch?v=VrPonKmafqM\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Lato\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#B1B5D3\",\n    \"secondary\": \"#211E32\",\n    \"accent\": \"#52BD95\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#52BD95\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Lato\",\n      \"heading\": \"Lato\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Lato\"\n      ],\n      \"body\": [\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"Noto Sans\",\n        \"Liberation Sans\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"Lato\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"36px\",\n      \"body\": \"30px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"4px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#424242\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#52BD95\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"rgba(17, 17, 17, 0.04) 0px 2px 4px 0px, rgba(33, 33, 33, 0.08) 0px 8px 32px 0px\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#1090FF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#1090FF\",\n      \"borderRadius\": \"4px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"4px\",\n        \"topRight\": \"4px\",\n        \"bottomRight\": \"4px\",\n        \"bottomLeft\": \"4px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://assets.softr-files.com/applications/cdaf4107-cea4-4a72-8fdf-c4b253a24788/assets/722905e7-e285-4397-8776-1d54a7a6c5d6.svg\",\n    \"favicon\": \"https://www.concordmaterials.com/favicon.ico\",\n    \"ogImage\": \"https://assets.softr-files.com/assets/images/random/og_default_image.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Home Link\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get demo\",\n      \"reasoning\": \"Button #1 ('Get demo') is a vibrant green, which is a strong indicator of a primary call-to-action. It uses a brand color and has action-oriented text.\"\n    },\n    \"secondary\": {\n      \"index\": 5,\n      \"text\": \"Login\",\n      \"reasoning\": \"Button #0 ('Login') is a vibrant blue, distinct from the primary green, and serves as a secondary action with a different purpose.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"construction industry professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"material\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}