# Concourse Brand Identity A complete profile of **Concourse**'s visual system — colors, typography, components, and personality — extracted from https://concourse.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/concourse - Machine-readable JSON: https://characterquilt.com/branding/concourse.json - Per-page llms.txt: https://characterquilt.com/branding/concourse/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1E293B | | Accent | #0F172A | | Body Font | Silka | | Heading Font | Archia | ## Color Palette - primary: #1E293B - secondary: #94A3B8 - accent: #0F172A - background: #FFFFFF - textPrimary: #0F172A - link: #0F172A ## Typography - primary: Silka — https://fonts.google.com/specimen/Silka - heading: Archia — https://fonts.google.com/specimen/Archia ## Visual Assets - Logo: https://www.concourse.co/images/concourse-logo-white.svg - Favicon: https://www.concourse.co/apple-touch-icon.png - Social card (og:image): https://concourse.co/og.png ## UI Components - input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#0F172A, textColor=#F8FAFC, borderRadius=2px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px - buttonSecondary: background=#FFFFFF, textColor=#1E293B, borderRadius=2px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px ## Brand Personality Tone: professional · Energy: medium · Audience: corporate finance teams ## Concourse Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Concourse Reporting Agent: Automating Financial Reporting** - Image: https://cdn.sanity.io/images/mbk33gqr/production/64715268b44e50ba22b09e00d969d02620fe2e7d-3256x1828.png?fit=max&auto=format - Source: https://www.concourse.co/insights/ai-reporting-agent - **Top AI in Finance Blogs and Newsletters to Follow** - Image: https://www.concourse.co/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fmbk33gqr%2Fproduction%2Fc93047907bebca44264d90e3ddecb9129ef2b985-1200x675.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=100 - Source: https://www.concourse.co/insights/best-ai-finance-newsletters-blogs - **Balancing Flexibility and Automation** - Image: https://cdn.sanity.io/images/mbk33gqr/production/357ff25e935ac73a8738e9a983e1c398cbdc856f-2546x1454.png?fit=max&auto=format - Source: https://www.concourse.co/insights/flexibility-and-automation-with-ai - **Top AI in Finance Blogs and Newsletters to Follow** - Image: https://www.concourse.co/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fmbk33gqr%2Fproduction%2Fad4a8723325c5cf70bef259642f311b25738f0f8-1200x675.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=100 - Source: https://www.concourse.co/insights/best-ai-finance-newsletters-blogs - **Concourse for Data Teams | Concourse** - Image: https://www.concourse.co/misc/pixelated-circle.png - Source: https://www.concourse.co/teams/data - **Top AI in Finance Blogs and Newsletters to Follow** - Image: https://www.concourse.co/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fmbk33gqr%2Fproduction%2F3260da81f99327d62a12d3ac177ce1b5014f9c51-1200x675.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=100 - Source: https://www.concourse.co/insights/best-ai-finance-newsletters-blogs ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Silka", "role": "body" }, { "family": "Archia", "role": "heading" } ], "colors": { "primary": "#1E293B", "secondary": "#94A3B8", "accent": "#0F172A", "background": "#FFFFFF", "textPrimary": "#0F172A", "link": "#0F172A" }, "typography": { "fontFamilies": { "primary": "Silka", "heading": "Archia" }, "fontStacks": { "heading": [ "Archia", "sans-serif" ], "body": [ "Silka", "sans-serif" ], "paragraph": [ "Silka", "sans-serif" ] }, "fontSizes": { "h1": "96px", "h2": "12px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#0F172A", "textColor": "#F8FAFC", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#1E293B", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" } }, "images": { "logo": "https://www.concourse.co/images/concourse-logo-white.svg", "favicon": "https://www.concourse.co/apple-touch-icon.png", "ogImage": "https://concourse.co/og.png", "logoHref": "/", "logoAlt": "Concourse logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Concourse'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start for free", "reasoning": "Button #0 'Start for free' has a vibrant dark background (#0F172A) and action-oriented text, making it the primary CTA." }, "secondary": { "index": 4, "text": "Try for free", "reasoning": "Button #1 'Try for free' has a different background color (#FFFFFF) and serves as a secondary action with similar intent." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "corporate finance teams" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Concourse'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```