# Conduct Brand Identity

A complete profile of **Conduct**'s visual system — colors, typography, components, and personality — extracted from https://www.conduct.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/conduct
- Machine-readable JSON: https://characterquilt.com/branding/conduct.json
- Per-page llms.txt: https://characterquilt.com/branding/conduct/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D5F157 |
| Accent | #D5F157 |
| Body Font | boosterSans |
| Heading Font | messinaSerif |

## Color Palette

- primary: #D5F157
- secondary: #4A5565
- accent: #D5F157
- background: #F4F2EA
- textPrimary: #16171C
- link: #E3E4D5

## Typography

- primary: boosterSans — https://fonts.google.com/specimen/boosterSans
- heading: messinaSerif — https://fonts.google.com/specimen/messinaSerif

## Visual Assets

- Logo: https://www.conduct.ai/assets/images/conduct_logo.svg
- Favicon: https://www.conduct.ai/assets/images/conduct_logo_small_whitebackground.svg
- Social card (og:image): https://images.prismic.io/conduct-ai/aMvGZ2GNHVfTPWeb_Frame4.png?auto=format,compress&rect=0,0,1200,630&w=2400&h=1260

## UI Components

- buttonPrimary: background=#D5F157, textColor=#000000, borderRadius=4px, shadow=none
- buttonSecondary: background=#16171C, textColor=#FFFEFB, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Conduct Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **About Conduct**
  - Image: https://images.prismic.io/conduct-ai/aJtjYqTt2nPbaOu-_JP1copy.JPG?auto=format,compress
  - Source: https://www.conduct.ai/about-us
- **Careers**
  - Image: https://images.prismic.io/conduct-ai/aJtlq6Tt2nPbaOv8_IMG_3085.JPG?auto=format%2Ccompress&fit=max&w=3840
  - Source: https://www.conduct.ai/careers
- **The Conduct Mission | Blog**
  - Image: https://images.prismic.io/conduct-ai/aMvPlmGNHVfTPWnu_Frame4.png?auto=format,compress
  - Source: https://www.conduct.ai/blog/the-conduct-mission
- **Careers**
  - Image: https://images.prismic.io/conduct-ai/aLhraWGNHVfTOkrg_Miki2.JPG?auto=format%2Ccompress&fit=max&w=3840
  - Source: https://www.conduct.ai/careers
- **About Conduct**
  - Image: https://images.prismic.io/conduct-ai/aJtjYaTt2nPbaOu9_Philipp2copy.JPG?auto=format%2Ccompress&fit=max&w=3840
  - Source: https://www.conduct.ai/about-us
- **The Conduct Mission | Blog**
  - Image: https://images.prismic.io/conduct-ai/aJtjYqTt2nPbaOu-_JP1copy.JPG?auto=format%2Ccompress&rect=0%2C273%2C4640%2C4640&w=640&fit=max
  - Source: https://www.conduct.ai/blog/the-conduct-mission

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "boosterSans",
      "role": "body"
    },
    {
      "family": "Roboto Mono",
      "role": "monospace"
    },
    {
      "family": "messinaSerif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#D5F157",
    "secondary": "#4A5565",
    "accent": "#D5F157",
    "background": "#F4F2EA",
    "textPrimary": "#16171C",
    "link": "#E3E4D5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "boosterSans",
      "heading": "messinaSerif"
    },
    "fontStacks": {
      "heading": [
        "messinaSerif"
      ],
      "body": [
        "boosterSans"
      ],
      "paragraph": [
        "boosterSans"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D5F157",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#16171C",
      "textColor": "#FFFEFB",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.conduct.ai/assets/images/conduct_logo.svg",
    "favicon": "https://www.conduct.ai/assets/images/conduct_logo_small_whitebackground.svg",
    "ogImage": "https://images.prismic.io/conduct-ai/aMvGZ2GNHVfTPWeb_Frame4.png?auto=format,compress&rect=0,0,1200,630&w=2400&h=1260",
    "logoHref": "/",
    "logoAlt": "Conduct Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Conduct Logo' matches the brand name inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "[X] S/4Hana Migration",
      "reasoning": "Button #5 uses the vibrant brand color #D5F157, which is a strong indicator of a primary CTA. The text '[X] S/4Hana Migration' suggests a key action related to the site's offerings."
    },
    "secondary": {
      "index": 0,
      "text": "Get started in 48h",
      "reasoning": "Button #0 has a different background color (#16171C) and the text 'Get started in 48h' suggests a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Conduct Logo' matches the brand name inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```