# Confident AI Brand Identity A complete profile of **Confident AI**'s visual system — colors, typography, components, and personality — extracted from https://confident-ai.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/confident-ai - Machine-readable JSON: https://characterquilt.com/branding/confident-ai.json - Per-page llms.txt: https://characterquilt.com/branding/confident-ai/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #A9AFBA | | Accent | #6E00FF | | Body Font | Satoshi | | Heading Font | Satoshi | ## Color Palette - primary: #A9AFBA - secondary: #6B7280 - accent: #6E00FF - background: #000001 - textPrimary: #000001 - link: #6E00FF ## Typography - primary: Satoshi — https://fonts.google.com/specimen/Satoshi - heading: Satoshi — https://fonts.google.com/specimen/Satoshi ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%20512%20512%22%20fill%3D%22currentColor%22%20aria-label%3D%22Confident%20AI%20logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0%20130.247V381.73c0%202.904%202.458%205.191%205.356%205.005%2059.688-3.821%20123.532-24.779%20168.612-66.136v-49.562h-65.679c-8.102%200-15.071-6.231-15.444-14.325-.398-8.635%206.484-15.749%2015.021-15.749h66.103v-49.572c-44.828-41.139-108.672-62.34-168.614-66.149C2.457%20125.058%200%20127.344%200%20130.247zM338.032%20191.401v49.562h65.674c8.094%200%2015.061%206.216%2015.448%2014.3.413%208.635-6.475%2015.774-15.019%2015.774h-66.103v49.572c44.828%2041.139%20108.673%2062.34%20168.614%2066.149%202.897.184%205.354-2.102%205.354-5.005V130.27c0-2.904-2.458-5.19-5.356-5.005-59.843%203.829-123.609%2024.831-168.612%2066.136zM204.042%20197.967v116.066h103.916V197.967H204.042z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=0px, shadow=rgb(0, 0, 0) 0px 0px 0px 6px inset - buttonSecondary: background=#000001, textColor=#FFFFFF, borderColor=#6E00FF, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals and tech companies ## Confident AI Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Evaluating LLM Systems: Essential Metrics, Benchmarks, and Best Practices - Confident AI** - Image: https://images.ctfassets.net/otwaplf7zuwf/2es7VT3cQOpjs1DSCz6ALE/a9bc9561624933b4aee890acf65ee856/image.png - Source: https://www.confident-ai.com/blog/evaluating-llm-systems-metrics-benchmarks-and-best-practices - **Confident AI Blog - Resources to help teams stay confident in AI** - Image: https://images.ctfassets.net/otwaplf7zuwf/28bVqCZaXEh5UECNZ2JBwE/aea8e17ddfa29c8a586d1922dae4f641/MCP_Blog_Cover_Thumbnail.png - Source: https://www.confident-ai.com/blog - **Top LLM Benchmarks Explained: MMLU, HellaSwag, BBH, and Beyond - Confident AI** - Image: https://images.ctfassets.net/otwaplf7zuwf/6yr5yy8uhquuyBiyAO4i5b/122c7669920e2575266d047e4765869d/image.png - Source: https://www.confident-ai.com/blog/llm-benchmarks-mmlu-hellaswag-and-beyond - **Confident AI Blog - Resources to help teams stay confident in AI** - Image: https://images.ctfassets.net/otwaplf7zuwf/2r21o7OYHfPhpO15848i6q/f14618230b7707fc3982289f61347604/Screenshot_2026-03-31_at_3.14.40_AM.png - Source: https://www.confident-ai.com/blog - **A Step-By-Step Guide to Evaluating an LLM Text Summarization Task - Confident AI** - Image: https://images.ctfassets.net/otwaplf7zuwf/6h00H8vvuwQY3QDziyNKLw/1c977e20b07312a68a183967dc7a76dc/image.png - Source: https://www.confident-ai.com/blog/a-step-by-step-guide-to-evaluating-an-llm-text-summarization-task - **LLM Testing in 2026: Top Methods and Strategies - Confident AI** - Image: https://images.ctfassets.net/otwaplf7zuwf/5xiX86CGHWhcIoyJCoRZkD/c428040059c6d74ed7e9eeb090d594a7/65dba2a09f2a11e1429dd624_testing-p-1080.jpg - Source: https://www.confident-ai.com/blog/llm-testing-in-2024-top-methods-and-strategies ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Satoshi", "role": "body" }, { "family": "DM Mono", "role": "monospace" } ], "colors": { "primary": "#A9AFBA", "secondary": "#6B7280", "accent": "#6E00FF", "background": "#000001", "textPrimary": "#000001", "link": "#6E00FF" }, "typography": { "fontFamilies": { "primary": "Satoshi", "heading": "Satoshi" }, "fontStacks": { "heading": [ "Satoshi", "sans-serif" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Satoshi", "sans-serif" ] }, "fontSizes": { "h1": "70px", "h2": "46px", "body": "12px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "rgb(0, 0, 0) 0px 0px 0px 6px inset" }, "buttonSecondary": { "background": "#000001", "textColor": "#FFFFFF", "borderColor": "#6E00FF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%20512%20512%22%20fill%3D%22currentColor%22%20aria-label%3D%22Confident%20AI%20logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0%20130.247V381.73c0%202.904%202.458%205.191%205.356%205.005%2059.688-3.821%20123.532-24.779%20168.612-66.136v-49.562h-65.679c-8.102%200-15.071-6.231-15.444-14.325-.398-8.635%206.484-15.749%2015.021-15.749h66.103v-49.572c-44.828-41.139-108.672-62.34-168.614-66.149C2.457%20125.058%200%20127.344%200%20130.247zM338.032%20191.401v49.562h65.674c8.094%200%2015.061%206.216%2015.448%2014.3.413%208.635-6.475%2015.774-15.019%2015.774h-66.103v49.572c44.828%2041.139%20108.673%2062.34%20168.614%2066.149%202.897.184%205.354-2.102%205.354-5.005V130.27c0-2.904-2.458-5.19-5.356-5.005-59.843%203.829-123.609%2024.831-168.612%2066.136zM204.042%20197.967v116.066h103.916V197.967H204.042z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": null, "ogImage": null, "logoHref": "/", "logoAlt": "Confident AI logo" }, "__llm_logo_reasoning": { "selectedIndex": 8, "reasoning": "Selected #0 because it is visible, matches the brand name 'Confident AI', and is located in a prominent position linking to the homepage.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 8, "text": "Try Now For Free", "reasoning": "Button #5 has a distinct white background, making it stand out against the dark theme. The text 'Try Now For Free' is action-oriented, indicating a primary call-to-action." }, "secondary": { "index": 3, "text": "Request a Demo", "reasoning": "Button #6 has a dark background with a purple border, which is less prominent than the primary button but still noticeable. It offers a secondary action 'Request a Demo'." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals and tech companies" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, matches the brand name 'Confident AI', and is located in a prominent position linking to the homepage.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```