# Confido Brand Identity

A complete profile of **Confido**'s visual system — colors, typography, components, and personality — extracted from https://www.confidotech.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/confido
- Machine-readable JSON: https://characterquilt.com/branding/confido.json
- Per-page llms.txt: https://characterquilt.com/branding/confido/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #356D4E |
| Accent | #356D4E |
| Body Font | Lato |
| Heading Font | Lato |

## Color Palette

- primary: #356D4E
- secondary: #E7EDFE
- accent: #356D4E
- background: #FDFAF5
- textPrimary: #6C6C6C
- link: #275CEB

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/688b505483a098e4d2312c12_confido_logo_dark%201.svg
- Favicon: https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/687690879439f10b57571f58_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/6890b8959b2bc255b39dcd52_Facebook%20Open%20Graph%20(1).png

## UI Components

- buttonPrimary: background=#356D4E, textColor=#FFFFFF, borderColor=#356D4E, borderRadius=16080px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#313131, borderColor=#FFFFFF, borderRadius=16080px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: CPG Brands and Enterprises

## Confido Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Confido | About Us**
  - Image: https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/69a770f22f821c7e3755cb43_IMG_3391%20(1).jpg
  - Source: https://www.confidotech.com/about
- **Confido | Blog**
  - Image: https://cdn.prod.website-files.com/68748264803e8ed1faf53fe8/69cd8a4f21d1aabce7fa69f2_invalid-deductions-blog-image.webp
  - Source: https://www.confidotech.com/blog
- **Confido | Case Studies & Guides**
  - Image: https://cdn.prod.website-files.com/68748264803e8ed1faf53fe8/68e7efe70465a82ba54dde55_Deep%20Indian%20Kitchen%20Case%20Study%20Cover.png
  - Source: https://www.confidotech.com/case-studies
- **Confido | Blog**
  - Image: https://cdn.prod.website-files.com/68748264803e8ed1faf53fe8/69cd8f7cf2b6c83fca62f398_3x-recovered-blog-image.webp
  - Source: https://www.confidotech.com/blog
- **Confido | Integrations**
  - Image: https://cdn.prod.website-files.com/68748264803e8ed1faf53fe8/6887ed74110af641b3063610_Albertsons%20(1).png
  - Source: https://www.confidotech.com/integrations
- **Confido | Blog**
  - Image: https://cdn.prod.website-files.com/68748264803e8ed1faf53fe8/69cd89f39497f4e3db28579c_forecasting-blog-image.webp
  - Source: https://www.confidotech.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Maisonneuemono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#356D4E",
    "secondary": "#E7EDFE",
    "accent": "#356D4E",
    "background": "#FDFAF5",
    "textPrimary": "#6C6C6C",
    "link": "#275CEB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Lato",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "44px",
      "body": "22.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#356D4E",
      "textColor": "#FFFFFF",
      "borderColor": "#356D4E",
      "borderRadius": "16080px",
      "borderRadiusCorners": {
        "topLeft": "16080px",
        "topRight": "16080px",
        "bottomRight": "16080px",
        "bottomLeft": "16080px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#313131",
      "borderColor": "#FFFFFF",
      "borderRadius": "16080px",
      "borderRadiusCorners": {
        "topLeft": "16080px",
        "topRight": "16080px",
        "bottomRight": "16080px",
        "bottomLeft": "16080px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/688b505483a098e4d2312c12_confido_logo_dark%201.svg",
    "favicon": "https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/687690879439f10b57571f58_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/6890b8959b2bc255b39dcd52_Facebook%20Open%20Graph%20(1).png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 13,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Confido' with a source URL containing 'logo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 with text 'Book a Demo' uses the vibrant brand color #356D4E, making it the primary CTA due to its prominence and action-oriented text."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2 with text 'Book a Demo' has a different background color (#FFFFFF) and serves as a secondary option with a less vibrant appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "CPG Brands and Enterprises"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Confido' with a source URL containing 'logo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```