# Conntour Brand Identity

A complete profile of **Conntour**'s visual system — colors, typography, components, and personality — extracted from https://www.conntour.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/conntour
- Machine-readable JSON: https://characterquilt.com/branding/conntour.json
- Per-page llms.txt: https://characterquilt.com/branding/conntour/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #460707 |
| Accent | #E81616 |
| Body Font | Helvetica Now Text |
| Heading Font | Helvetica Now Display |

## Color Palette

- primary: #460707
- secondary: #FF0000
- accent: #E81616
- background: #000000
- textPrimary: #000000
- link: #E81616

## Typography

- primary: Helvetica Now Text — https://fonts.google.com/specimen/Helvetica+Now+Text
- heading: Helvetica Now Display — https://fonts.google.com/specimen/Helvetica+Now+Display

## Visual Assets

- Logo: https://cdn.prod.website-files.com/69500347184f7fad9df81549/6950074c554883f9bb0e6ded_Logo.png
- Favicon: https://cdn.prod.website-files.com/69500347184f7fad9df81549/698c995d0712bfd0aa30695a_a1145ce9-1e75-498f-98a6-880bf647fdca.png

## UI Components

- buttonPrimary: background=#460707, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#0D0D0D, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: bold · Energy: high · Audience: tech-savvy professionals

## Conntour Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Enterprise**
  - Image: https://cdn.prod.website-files.com/69500347184f7fad9df81549/697a5e3c24fbcab0c42d9a94_Backpack_stage%203.webp
  - Source: https://www.conntour.com/enterprise
- **Next-Gen Video Intelligence Platform | Conntour**
  - Image: https://cdn.prod.website-files.com/69500347184f7fad9df81549/697a5e3d080aa9dfa2da77fb_Backpack_stage%202.webp
  - Source: https://www.conntour.com/
- **Next-Gen Video Intelligence Platform | Conntour**
  - Image: https://cdn.prod.website-files.com/69500347184f7fad9df81549/698262909a5e8f023151e71c_Conntour_Man%20with%20Cap%20Wireframe_16x10_Cropped.webp
  - Source: https://www.conntour.com/
- **Blog**
  - Image: https://cdn.prod.website-files.com/6963d3acf63559e7a25a85af/69bbe1d028ccea41f1109dea_7fe0a597-9507-45b4-800b-6813cb3d9fb2.jpeg
  - Source: https://www.conntour.com/blog
- **Blog**
  - Image: https://cdn.prod.website-files.com/6963d3acf63559e7a25a85af/69bbe73a37c26e3388e33e8f_image%20(8)%20(1).png
  - Source: https://www.conntour.com/blog
- **About**
  - Image: https://cdn.prod.website-files.com/69500347184f7fad9df81549%2F697bbe7829b091561075fd81_Texture_9_poster.0000000.jpg
  - Source: https://www.conntour.com/about

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Now Text",
      "role": "body"
    },
    {
      "family": "Helvetica Now Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#460707",
    "secondary": "#FF0000",
    "accent": "#E81616",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#E81616"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Now Text",
      "heading": "Helvetica Now Display"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Now Display",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Now Text",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Now Text",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "24px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#460707",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0D0D0D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69500347184f7fad9df81549/6950074c554883f9bb0e6ded_Logo.png",
    "favicon": "https://cdn.prod.website-files.com/69500347184f7fad9df81549/698c995d0712bfd0aa30695a_a1145ce9-1e75-498f-98a6-880bf647fdca.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon domain, making it the primary brand logo.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Contact us",
      "reasoning": "Button #1 uses the vibrant brand color #460707, which aligns with the site's primary color scheme, making it the most prominent CTA."
    },
    "secondary": {
      "index": 6,
      "text": "LEARN MORE",
      "reasoning": "Button #6 has a different background color (#0D0D0D) and offers a secondary action ('LEARN MORE'), making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon domain, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```