# Constant Brand Identity A complete profile of **Constant**'s visual system — colors, typography, components, and personality — extracted from https://useconstant.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/constant - Machine-readable JSON: https://characterquilt.com/branding/constant.json - Per-page llms.txt: https://characterquilt.com/branding/constant/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #0073E6 | | Body Font | Inter Tight | | Heading Font | Source Serif 4 | ## Color Palette - primary: #0000EE - secondary: #121438 - accent: #0073E6 - background: #FFFFFF - textPrimary: #0073E6 - link: #0073E6 ## Typography - primary: Inter Tight — https://fonts.google.com/specimen/Inter+Tight - heading: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4 ## Visual Assets - Logo: 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- Favicon: https://framerusercontent.com/images/R6pCezmCyUhTufbWOXU82aI6Lg.png - Social card (og:image): https://framerusercontent.com/images/U3h9dNX4vE8znaCZtMDGJZgQCQ4.png ## UI Components - buttonPrimary: background=#0073E6, textColor=#0000EE, borderRadius=8px, shadow=rgba(0, 98, 196, 0.51) 0px 0.796192px 0.796192px -0.9375px, rgba(0, 98, 196, 0.482) 0px 2.41451px 2.41451px -1.875px, rgba(0, 98, 196, 0.41) 0px 6.38265px 6.38265px -2.8125px, rgba(0, 98, 196, 0.176) 0px 20px 20px -3.75px ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals and companies looking for AI analysis solutions ## Constant Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Constant - AI Analysts** - Image: https://framerusercontent.com/images/U3h9dNX4vE8znaCZtMDGJZgQCQ4.png - Source: https://www.useconstant.com/ - **Constant - AI Analysts** - Image: https://framerusercontent.com/images/hR8ZHdnjIiJxTVSuu4OtNZ9I7M.png?width=1004&height=638 - Source: https://www.useconstant.com/ - **Constant - AI Analysts** - Image: https://framerusercontent.com/images/uwJeaPKWuE7YUEKDgTJE6KU2Q.png - Source: https://www.useconstant.com/ - **Constant - AI Analysts** - Image: https://framerusercontent.com/images/TjCaEUJ84JfWi84Dy3Ipl2UU0.png?width=940&height=452 - Source: https://www.useconstant.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter Tight", "role": "body" }, { "family": "Inter", "role": "body" }, { "family": "Source Serif 4", "role": "heading" } ], "colors": { "primary": "#0000EE", "secondary": "#121438", "accent": "#0073E6", "background": "#FFFFFF", "textPrimary": "#0073E6", "link": "#0073E6" }, "typography": { "fontFamilies": { "primary": "Inter Tight", "heading": "Source Serif 4" }, "fontStacks": { "heading": [ "Source Serif 4", "serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "62px", "h2": "52px", "body": "23px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#0073E6", "textColor": "#0000EE", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 98, 196, 0.51) 0px 0.796192px 0.796192px -0.9375px, rgba(0, 98, 196, 0.482) 0px 2.41451px 2.41451px -1.875px, rgba(0, 98, 196, 0.41) 0px 6.38265px 6.38265px -2.8125px, rgba(0, 98, 196, 0.176) 0px 20px 20px -3.75px" } }, "images": { "logo": 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"favicon": "https://framerusercontent.com/images/R6pCezmCyUhTufbWOXU82aI6Lg.png", "ogImage": "https://framerusercontent.com/images/U3h9dNX4vE8znaCZtMDGJZgQCQ4.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request Demo", "reasoning": "The button 'Request Demo' uses a vibrant blue color (#0073E6), which is consistent with the brand's accent color, making it the primary call-to-action." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button is available with a different color." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals and companies looking for AI analysis solutions" }, 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