# Consul Brand Identity

A complete profile of **Consul**'s visual system — colors, typography, components, and personality — extracted from https://onconsul.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/consul
- Machine-readable JSON: https://characterquilt.com/branding/consul.json
- Per-page llms.txt: https://characterquilt.com/branding/consul/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4683EC |
| Accent | #4683EC |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #4683EC
- secondary: #DAEBFB
- accent: #4683EC
- background: #FFFFFF
- textPrimary: #0A0A0A
- link: #0A2041

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://onconsul.com/logos/logo-text.png
- Favicon: https://onconsul.com/favicon-16x16.png
- Social card (og:image): https://onconsul.com/opengraph.png

## UI Components

- input: background=#FFFFFF, textColor=#0A0A0A, borderColor=#E5E5E5, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonPrimary: background=#4683EC, textColor=#FAFAFA, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and developers interested in stablecoin payouts

## Consul Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Consul | The Stablecoin Payouts Platform**
  - Image: https://onconsul.com/opengraph.png
  - Source: https://onconsul.com/individual
- **Consul | The Stablecoin Payouts Platform**
  - Image: https://onconsul.com/logos/logo-text.png
  - Source: https://onconsul.com/
- **Consul | The Stablecoin Payouts Platform**
  - Image: https://onconsul.com/_next/image?url=%2Fart%2Fskyline.png&w=3840&q=75&dpl=dpl_7oKNz5Q7437PTN2Wq5bWf1isRqNR
  - Source: https://onconsul.com/pricing
- **Pitch Me Another!: The 1951 Ford Consul | The New Yorker**
  - Image: https://media.newyorker.com/photos/590957b2c14b3c606c104a7e/master/pass/1951_Ford_Consul_Ad-465.jpg
  - Source: https://www.newyorker.com/books/double-take/pitch-me-another-the-1951-ford-consul
- **Browse thousands of Consul images for design inspiration | Dribbble**
  - Image: https://cdn.dribbble.com/userupload/44651198/file/8329867325a5b7b447231cceef803b2f.jpg?resize=400x0
  - Source: https://dribbble.com/search/consul
- **1960s magazine car advert for the Ford Consul 315 Stock Photo - Alamy**
  - Image: https://c8.alamy.com/comp/H50BYE/1960s-magazine-car-advert-for-the-ford-consul-315-H50BYE.jpg
  - Source: https://www.alamy.com/stock-photo-1960s-magazine-car-advert-for-the-ford-consul-315-123555250.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4683EC",
    "secondary": "#DAEBFB",
    "accent": "#4683EC",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#0A2041"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#E5E5E5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#4683EC",
      "textColor": "#FAFAFA",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://onconsul.com/logos/logo-text.png",
    "favicon": "https://onconsul.com/favicon-16x16.png",
    "ogImage": "https://onconsul.com/opengraph.png",
    "logoHref": "/",
    "logoAlt": "Consul"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Consul'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its action-oriented text and use of the vibrant brand color #4683EC, which is consistent with primary CTAs."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color #4683EC, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers interested in stablecoin payouts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Consul'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```