# Consus Brand Identity

A complete profile of **Consus**'s visual system — colors, typography, components, and personality — extracted from https://www.consus.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/consus
- Machine-readable JSON: https://characterquilt.com/branding/consus.json
- Per-page llms.txt: https://characterquilt.com/branding/consus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E4DCBE |
| Accent | #E4DCBE |
| Body Font | Inter |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #E4DCBE
- secondary: #F4EED8
- accent: #E4DCBE
- background: #FFFFFF
- textPrimary: #231B15
- link: #EDE6CC

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Logo: https://consus.io/consus_logo.webp
- Favicon: https://consus.io/moon_favicon.webp?v=2

## UI Components

- buttonPrimary: background=#E4DCBE, textColor=#231B15, borderColor=#B4AC94, borderRadius=10px, shadow=none
- buttonSecondary: background=#231B15, textColor=#E4DCBE, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: defense industry professionals

## Consus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Accenture Completes Acquisition of Healthcare Consultancy consus.health**
  - Image: https://newsroom.accenture.com/news/2024/media_1cdd0c9b8c9f9857b18b9aa51f28d9c34283adf01.png?width=750&format=png&optimize=medium
  - Source: https://newsroom.accenture.com/news/2024/accenture-completes-acquisition-of-healthcare-consultancy-consus-health
- **Consus Communications - Modern Poultry**
  - Image: https://modernpoultry.media/wp-content/uploads/2024/10/Consus_mobile.jpg
  - Source: https://modernpoultry.media/consus/
- **Commodity Market Insights | Consus Ag Consulting**
  - Image: https://images.squarespace-cdn.com/content/v1/64665473a6fc733b816c27d2/ec1854c3-00d3-4511-866c-2f0db44bc00c/Consus+Ag+Consulting%2C+LLC+%281%29.jpeg
  - Source: https://www.consusag.net/
- **Consus - real estate agency website redesign :: Behance**
  - Image: https://mir-s3-cdn-cf.behance.net/projects/404/4e6d3f128584463.Y3JvcCwxOTIwLDE1MDEsMCww.png
  - Source: https://www.behance.net/gallery/128584463/Consus-real-estate-agency-website-redesign
- **Person holding cellphone with logo of German company Consus Real Estate AG  on screen in front of business webpage. Focus on phone display Stock Photo  - Alamy**
  - Image: https://c8.alamy.com/comp/2J9AD3C/person-holding-cellphone-with-logo-of-german-company-consus-real-estate-ag-on-screen-in-front-of-business-webpage-focus-on-phone-display-2J9AD3C.jpg
  - Source: https://www.alamy.com/person-holding-cellphone-with-logo-of-german-company-consus-real-estate-ag-on-screen-in-front-of-business-webpage-focus-on-phone-display-image470441648.html
- **Commodity Market Insights | Consus Ag Consulting**
  - Image: https://images.squarespace-cdn.com/content/v1/64665473a6fc733b816c27d2/7e9027af-c912-4ccb-b059-914376d4deee/quarterly_cash_rundown_flyer+%281%29.png
  - Source: https://www.consusag.net/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "heading"
    },
    {
      "family": "Avenir",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#E4DCBE",
    "secondary": "#F4EED8",
    "accent": "#E4DCBE",
    "background": "#FFFFFF",
    "textPrimary": "#231B15",
    "link": "#EDE6CC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "Avenir",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "52px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E4DCBE",
      "textColor": "#231B15",
      "borderColor": "#B4AC94",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#231B15",
      "textColor": "#E4DCBE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://consus.io/consus_logo.webp",
    "favicon": "https://consus.io/moon_favicon.webp?v=2",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Consus"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Consus'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Talk to a Founder",
      "reasoning": "Button #2 has a vibrant background color (#E4DCBE) which stands out as an accent color, making it the primary CTA. The text 'Talk to a Founder' is action-oriented and suggests a direct engagement, which is typically a primary action."
    },
    "secondary": {
      "index": 0,
      "text": "Request Access →",
      "reasoning": "Button #0, with a dark background (#231B15), serves as a secondary action. It shares the same text as Button #1 but is differentiated by its color group from the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "defense industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Consus'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```