# Conta Simples Brand Identity A complete profile of **Conta Simples**'s visual system — colors, typography, components, and personality — extracted from https://contasimples.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/conta-simples - Machine-readable JSON: https://characterquilt.com/branding/conta-simples.json - Per-page llms.txt: https://characterquilt.com/branding/conta-simples/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #224E42 | | Accent | #DFFFAE | | Body Font | Nunito Sans | | Heading Font | Ivardisplay | ## Color Palette - primary: #224E42 - secondary: #0000EE - accent: #DFFFAE - background: #FEFDF3 - textPrimary: #010101 - link: #DFFFAE ## Typography - primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans - heading: Ivardisplay — https://fonts.google.com/specimen/Ivardisplay ## Visual Assets - Logo: 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- Favicon: https://cdn.prod.website-files.com/62bafaff2f682a6725578209/685d1e8f7390d1a07f530e54_favicon.png ## UI Components - input: background=transparent, textColor=#0F352B, borderColor=null, borderRadius=4px, shadow=none - buttonPrimary: background=#DFFFAE, textColor=#010101, borderColor=#231F20, borderRadius=700px, shadow=none - buttonSecondary: background=#224E42, textColor=#FFFFFF, borderRadius=700px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals and entrepreneurs ## Conta Simples Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Tráfego pago: o que é, como funciona e como fazer - Simplifica: o blog da Conta Simples** - Image: https://images.unsplash.com/photo-1591696205602-2f950c417cb9?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwyMnx8Z3IlQzMlQTFmaWNvfGVufDB8fHx8MTY5ODg1NzQ2M3ww&ixlib=rb-4.0.3&fm=jpg&w=3999&h=2666&fit=max - Source: https://simplifica.contasimples.com/web-stories/trafego-pago-o-que-e-como-funciona-e-como-fazer/ - **Múltiplos cartões ajudam Spun a organizar o crescimento** - Image: https://i0.wp.com/simplifica.contasimples.com/wp-content/uploads/2022/04/blog_-spun.jpg?fit=1200%2C675&ssl=1 - Source: https://simplifica.contasimples.com/case-spun/ - **ESX & Conta Simples: gestão financeira ágil e que entrega autonomia - Simplifica: o blog da Conta Simples** - Image: https://i0.wp.com/simplifica.contasimples.com/wp-content/uploads/2022/03/blog_case_esx.jpg?fit=1200%2C675&ssl=1 - Source: https://simplifica.contasimples.com/case-esx/ - **Segmentos - Consultorias** - Image: https://cdn.prod.website-files.com/62bafaff2f682a6725578209/65131d7c8f1ef059584a2c6e_celular%2Bcartao.webp - Source: https://contasimples.com/consultorias - **As 5 melhores plataformas para criadores de sites - Simplifica: o blog da Conta Simples** - Image: https://i0.wp.com/simplifica.contasimples.com/wp-content/uploads/2022/12/DropLikeAPro_Blog_DESTAQUE.jpg?resize=1024%2C576&ssl=1 - Source: https://simplifica.contasimples.com/5-melhores-plataformas-para-criadores-de-sites/ - **Tráfego pago: o que é, como funciona e como fazer - Simplifica: o blog da Conta Simples** - Image: https://images.unsplash.com/photo-1554177255-61502b352de3?ixid=M3wxMzcxOTN8MHwxfHNlYXJjaHwxOXx8cmVkZXMlMjBzb2NpYWlzfGVufDB8fHx8MTY5ODg1NzI2Nnww&ixlib=rb-4.0.3&fm=jpg&w=6000&h=4000&fit=max - Source: https://simplifica.contasimples.com/web-stories/trafego-pago-o-que-e-como-funciona-e-como-fazer/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Nunito Sans", "role": "body" }, { "family": "Open Sans", "role": "body" }, { "family": "Geist", "role": "unknown" }, { "family": "Roboto", "role": "body" }, { "family": "Ivardisplay", "role": "display" } ], "colors": { "primary": "#224E42", "secondary": "#0000EE", "accent": "#DFFFAE", "background": "#FEFDF3", "textPrimary": "#010101", "link": "#DFFFAE" }, "typography": { "fontFamilies": { "primary": "Nunito Sans", "heading": "Ivardisplay" }, "fontStacks": { "heading": [ "Ivardisplay", "Arial", "sans-serif" ], "body": [ "Nunito Sans", "sans-serif" ], "paragraph": [ "Geist", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "63px", "h2": "21px", "body": "28px" } }, "spacing": { "baseUnit": 4, "borderRadius": "21px" }, "components": { "input": { "background": "transparent", "textColor": "#0F352B", "borderColor": null, "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#DFFFAE", "textColor": "#010101", "borderColor": "#231F20", "borderRadius": "700px", "borderRadiusCorners": { "topLeft": "700px", "topRight": "700px", "bottomRight": "700px", "bottomLeft": "700px" }, "shadow": "none" }, "buttonSecondary": { "background": "#224E42", "textColor": "#FFFFFF", "borderRadius": "700px", "borderRadiusCorners": { "topLeft": "700px", "topRight": "700px", "bottomRight": "700px", "bottomLeft": "700px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://cdn.prod.website-files.com/62bafaff2f682a6725578209/685d1e8f7390d1a07f530e54_favicon.png", "ogImage": null, "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 20, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo for 'Conta Simples'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 6, "text": "Abra sua conta", "reasoning": "Button #5 ('Abra sua conta') uses the vibrant green color (#DFFFAE), which is a strong indicator of a primary CTA. The text 'Abra sua conta' is action-oriented, encouraging users to open an account, which aligns with a primary action for a financial service." }, "secondary": { "index": 3, "text": "Fale com especialista", "reasoning": "Button #2 ('Fale com especialista') uses a different color (#224E42) and serves as a secondary action, providing an option to contact a specialist, which is less direct than opening an account." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals and entrepreneurs" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo for 'Conta Simples'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```