# Contextual AI Brand Identity A complete profile of **Contextual AI**'s visual system — colors, typography, components, and personality — extracted from https://contextual.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/contextual-ai - Machine-readable JSON: https://characterquilt.com/branding/contextual-ai.json - Per-page llms.txt: https://characterquilt.com/branding/contextual-ai/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2E70FF | | Accent | #2E70FF | | Body Font | Aeonik Pro | | Heading Font | Aeonik Pro | ## Color Palette - primary: #2E70FF - accent: #2E70FF - background: #FFFFFF - textPrimary: #03030C - link: #2E70FF ## Typography - primary: Aeonik Pro — https://fonts.google.com/specimen/Aeonik+Pro - heading: Aeonik Pro — https://fonts.google.com/specimen/Aeonik+Pro ## Visual Assets - Logo: 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- Favicon: https://contextual.ai/favicon.ico - Social card (og:image): https://contextual.ai/_next/static/media/og-image.f5ce91ae.png ## UI Components - buttonPrimary: background=#32343B, textColor=#FFFFFF, borderRadius=33554400px, shadow=none - buttonSecondary: background=#E3E3E4, textColor=#03030C, borderRadius=33554400px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: technology professionals ## Contextual AI Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The unified context layer for enterprise AI | Contextual AI** - Image: https://cdn.sanity.io/images/aw1pcv4c/production/cd4c7996624f098431ab1e5be37f825a56ae0315-5472x3648.webp?w=3840&fm=webp&q=75 - Source: https://contextual.ai/case-study/qualcomm - **Training with GRIT for better LLMs and faster RAG | Contextual AI** - Image: https://cdn.sanity.io/images/aw1pcv4c/production/6a7abbdda9565d905be64d5ef19e9b9c4c92abb7-1214x540.webp?w=1214&fm=webp&q=75 - Source: https://contextual.ai/training-with-grit/ - **The Contextual AI Platform is now available on Google Cloud Marketplace | Contextual AI** - Image: https://cdn.sanity.io/images/aw1pcv4c/production/29fdc4e9d0700184a1b72595c1c0dea3725f9950-3246x3240.png?w=3246&fm=webp&q=75 - Source: https://contextual.ai/blog/contextual-ai-google-cloud-marketplace - **The unified context layer for enterprise AI | Contextual AI** - Image: https://cdn.sanity.io/images/aw1pcv4c/production/339b816d8af8fa65122cf5510d8906955f32ec7f-2572x1358.png?w=2572&fm=webp&q=75 - Source: https://contextual.ai/blog - **Components | Contextual AI** - Image: https://cdn.sanity.io/images/aw1pcv4c/production/17ec0d980b2b881b813dbc815de97115d46ef7dc-12288x8193.jpg - Source: https://contextual.ai/component-apis - **Introducing the world's first instruction-following reranker | Contextual AI** - Image: https://cdn.sanity.io/images/aw1pcv4c/production/aa288bd8766c33d67392736c907b36afbd25067c-2000x1125.webp?w=2000&fm=webp&q=75 - Source: https://contextual.ai/blog/introducing-instruction-following-reranker ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Aeonik Pro", "role": "body" }, { "family": "DM Mono", "role": "monospace" } ], "colors": { "primary": "#2E70FF", "accent": "#2E70FF", "background": "#FFFFFF", "textPrimary": "#03030C", "link": "#2E70FF" }, "typography": { "fontFamilies": { "primary": "Aeonik Pro", "heading": "Aeonik Pro" }, "fontStacks": { "heading": [ "aeonikPro", "aeonikPro Fallback", "ui-sans-serif", "system-ui", "sans-serif" ], "body": [ "aeonikPro", "aeonikPro Fallback", "ui-sans-serif", "system-ui", "sans-serif" ], "paragraph": [ "aeonikPro", "aeonikPro Fallback", "ui-sans-serif", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "12px", "body": "114.3px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#32343B", "textColor": "#FFFFFF", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" }, "buttonSecondary": { "background": "#E3E3E4", "textColor": "#03030C", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://contextual.ai/favicon.ico", "ogImage": "https://contextual.ai/_next/static/media/og-image.f5ce91ae.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Sign up", "reasoning": "Button #0 'Sign up' is likely the primary CTA due to its action-oriented text and the use of a neutral color that stands out against the background. It is also marked with 'primary' and 'cta' classes, indicating its importance." }, "secondary": { "index": 3, "text": "See it in action", "reasoning": "Button #6 'See it in action' is selected as the secondary CTA because it has a different background color (#E3E3E4) and serves as a supportive action to the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "technology professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```