# Contrario Brand Identity A complete profile of **Contrario**'s visual system — colors, typography, components, and personality — extracted from https://contrario.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/contrario - Machine-readable JSON: https://characterquilt.com/branding/contrario.json - Per-page llms.txt: https://characterquilt.com/branding/contrario/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #404551 | | Accent | #000000 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #404551 - secondary: #111827 - accent: #000000 - background: #FAFAFA - textPrimary: #0000EE - link: #0000EE ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: 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- Favicon: https://framerusercontent.com/images/IOVQOTSyIxjSYhpBBDWpVjku1M.png - Social card (og:image): https://framerusercontent.com/images/a4sFt8IVYLQLRQ3QewMFMeHy3FM.png ## UI Components - buttonPrimary: background=#000000, textColor=#0000EE, borderRadius=12px, shadow=none - buttonSecondary: background=#FAFAFA, textColor=#0000EE, borderRadius=12px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals and teams ## Contrario Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Contrario | Build Generational Teams** - Image: https://framerusercontent.com/images/gPjZjQueSRfI5zmahD57VwPEw.png?width=2880&height=1976 - Source: https://www.contrario.ai/ - **Contrario | Build Generational Teams** - Image: https://framerusercontent.com/images/mfCXFYYxP0WVTwU95ZMgOpofyjc.png?width=2384&height=2384 - Source: https://www.contrario.ai/ - **Customers** - Image: https://framerusercontent.com/images/fe7WFRBN8D1GfGOXDzmiNIKYdQ.png?width=1612&height=908 - Source: https://www.contrario.ai/customers - **Contrario | Build Generational Teams** - Image: https://framerusercontent.com/images/pjtzGoJjrpkAgWNgaXshD9r2mP8.webp?width=1612&height=908 - Source: https://www.contrario.ai/ - **Customers** - Image: https://framerusercontent.com/images/NtzAIA4SjcJ5zvMs2aNSQ2nWhUo.png?width=1612&height=908 - Source: https://www.contrario.ai/customers - **Customers** - Image: https://framerusercontent.com/images/SDN2jDJL0MQ0BqBYPj1doJQig.png?width=1612&height=908 - Source: https://www.contrario.ai/customers ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#404551", "secondary": "#111827", "accent": "#000000", "background": "#FAFAFA", "textPrimary": "#0000EE", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#000000", "textColor": "#0000EE", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FAFAFA", "textColor": "#0000EE", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://framerusercontent.com/images/IOVQOTSyIxjSYhpBBDWpVjku1M.png", "ogImage": "https://framerusercontent.com/images/a4sFt8IVYLQLRQ3QewMFMeHy3FM.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Contrario'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get a demo", "reasoning": "The button 'Get a demo' is likely the primary CTA due to its action-oriented text and distinct dark background color, which stands out as a call-to-action." }, "secondary": { "index": 2, "text": "Sign in", "reasoning": "The 'Sign in' button is a common secondary action, with a different background color group (light/white) from the primary button." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals and teams" }, "designSystem": { 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