# Conversion Brand Identity

A complete profile of **Conversion**'s visual system — colors, typography, components, and personality — extracted from https://conversion.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/conversion
- Machine-readable JSON: https://characterquilt.com/branding/conversion.json
- Per-page llms.txt: https://characterquilt.com/branding/conversion/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #006E8E |
| Accent | #006E8E |
| Body Font | Georgia |
| Heading Font | Georgia |

## Color Palette

- primary: #006E8E
- secondary: #88CBAE
- accent: #006E8E
- background: #FAF9F7
- textPrimary: #1A1A19
- link: #57B691

## Typography

- primary: Georgia — https://fonts.google.com/specimen/Georgia
- heading: Georgia — https://fonts.google.com/specimen/Georgia

## Visual Assets

- Logo: https://conversion.ai/logos/conversion-logo.svg
- Favicon: https://conversion.ai/favicon.svg
- Social card (og:image): https://conversion.ai/og-default.png

## UI Components

- input: background=#FFFFFF, textColor=#1A1A19, borderColor=#E3E2DE, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.06) 0px 2px 4px 0px inset, rgba(0, 0, 0, 0.03) 0px 4px 8px 0px inset, rgb(255, 255, 255) 0px 1px 0px 0px
- buttonPrimary: background=#006E8E, textColor=#FAF9F7, borderColor=#006E8E, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 2px 0px inset, rgba(255, 255, 255, 0.08) 0px 1px 80px 0px inset, rgba(255, 255, 255, 0.17) 0px -8px 20px 0px inset
- buttonSecondary: background=#1A1A19, textColor=#FAF9F7, borderColor=#1A1A19, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.25) 0px 0px 2px 0px inset, rgba(255, 255, 255, 0.05) 0px 1px 80px 0px inset, rgba(255, 255, 255, 0.25) 0px -8px 20px 0px inset

## Brand Personality

Tone: professional · Energy: medium · Audience: B2B marketers

## Conversion Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Company | Conversion**
  - Image: https://conversion.ai/_astro/celebrating-milestones.DzSArgFT_Zw6U7w.webp
  - Source: https://conversion.ai/company/
- **Blogs Posts Page | Conversion Help Center**
  - Image: https://i.ytimg.com/vi/4eNh0brAYuw/maxresdefault.jpg
  - Source: https://support.conversion.ai/en/articles/9303314-blogs-posts-page
- **Blog | Conversion**
  - Image: https://cdn.prod.website-files.com/68842b651dc6ee9f518ba85b/699d73efe5ccd6179f5e56b7_snowflake.jpg
  - Source: https://conversion.ai/blog/
- **Keywords Page | Conversion Help Center**
  - Image: https://i.ytimg.com/vi/XoxbYVRiOtU/maxresdefault.jpg
  - Source: https://support.conversion.ai/en/articles/9303313-keywords-page
- **Company | Conversion**
  - Image: https://conversion.ai/_astro/team-rituals.DhYpF5xM_t7wli.webp
  - Source: https://conversion.ai/company/
- **Blog | Conversion**
  - Image: https://cdn.prod.website-files.com/68842b651dc6ee9f518ba85b/699d762241fda498bb31b40c_sfdc.jpg
  - Source: https://conversion.ai/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TWK Lausanne",
      "role": "unknown"
    },
    {
      "family": "Georgia",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#006E8E",
    "secondary": "#88CBAE",
    "accent": "#006E8E",
    "background": "#FAF9F7",
    "textPrimary": "#1A1A19",
    "link": "#57B691"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Georgia",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": [
        "Family",
        "Georgia",
        "Times New Roman",
        "serif"
      ],
      "body": [
        "TWK Lausanne",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "TWK Lausanne",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1A1A19",
      "borderColor": "#E3E2DE",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.06) 0px 2px 4px 0px inset, rgba(0, 0, 0, 0.03) 0px 4px 8px 0px inset, rgb(255, 255, 255) 0px 1px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#006E8E",
      "textColor": "#FAF9F7",
      "borderColor": "#006E8E",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 255, 255) 0px 0px 2px 0px inset, rgba(255, 255, 255, 0.08) 0px 1px 80px 0px inset, rgba(255, 255, 255, 0.17) 0px -8px 20px 0px inset"
    },
    "buttonSecondary": {
      "background": "#1A1A19",
      "textColor": "#FAF9F7",
      "borderColor": "#1A1A19",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.25) 0px 0px 2px 0px inset, rgba(255, 255, 255, 0.05) 0px 1px 80px 0px inset, rgba(255, 255, 255, 0.25) 0px -8px 20px 0px inset"
    }
  },
  "images": {
    "logo": "https://conversion.ai/logos/conversion-logo.svg",
    "favicon": "https://conversion.ai/favicon.svg",
    "ogImage": "https://conversion.ai/og-default.png",
    "logoHref": "/",
    "logoAlt": "Conversion"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Conversion'. It links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 has a vibrant blue background (#006E8E), which is the brand color, and the action-oriented text 'Book a demo' makes it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Learn about security",
      "reasoning": "Button #2 has a different background color (#1A1A19) and offers a secondary action 'Learn about security', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "B2B marketers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Conversion'. It links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```