# Convexia Brand Identity

A complete profile of **Convexia**'s visual system — colors, typography, components, and personality — extracted from https://convexia.bio. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/convexia
- Machine-readable JSON: https://characterquilt.com/branding/convexia.json
- Per-page llms.txt: https://characterquilt.com/branding/convexia/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #008C5B |
| Accent | #008C5B |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #008C5B
- secondary: #0082F3
- accent: #008C5B
- background: #0A0F0F
- textPrimary: #0A0F0F
- link: #3898EC

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Logo: https://cdn.prod.website-files.com/685df7190351aa65bc34fcae/685ea8d37aa433f7055dce72_Convexia%20Logo.svg
- Favicon: https://cdn.prod.website-files.com/685df7190351aa65bc34fcae/685df7aae7ee17457bddbeb0_convexia-favicon.png

## UI Components

- input: background=#0A0F0F, textColor=#FFFFFF, borderColor=#222222, borderRadius=12px, shadow=none
- buttonPrimary: background=#008C5B, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#0A0F0F, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: pharmaceutical professionals

## Convexia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Convexia | Smarter Drug Sourcing Starts Here**
  - Image: https://cdn.prod.website-files.com/685df7190351aa65bc34fcae%2F68cb2e5dff9507e294ee6af6_scene%201_4-poster-00001.jpg
  - Source: https://www.convexia.bio/
- **Convexia | Smarter Drug Sourcing Starts Here**
  - Image: https://cdn.prod.website-files.com/685df7190351aa65bc34fcae%2F6883b961d44884a9992dd2ea_DNA-poster-00001.jpg
  - Source: https://www.convexia.bio/
- **Convexia | Smarter Drug Sourcing Starts Here**
  - Image: https://cdn.prod.website-files.com/685df7190351aa65bc34fcae%2F6883b954ed2848e6fe5abd2c_CONVEXIA_08-poster-00001.jpg
  - Source: https://www.convexia.bio/
- **Convexia Launches: World's First AI-Maximalist Pharma Company | Fondo**
  - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/698467a6ce489b47135a2419_688a2f9f659b2faa31840563_Screenshot%25202025-07-30%2520at%25209.43.25%25E2%2580%25AFAM.png
  - Source: https://fondo.com/blog/convexia-launches

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#008C5B",
    "secondary": "#0082F3",
    "accent": "#008C5B",
    "background": "#0A0F0F",
    "textPrimary": "#0A0F0F",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Satoshi",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "56px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#0A0F0F",
      "textColor": "#FFFFFF",
      "borderColor": "#222222",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#008C5B",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0A0F0F",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/685df7190351aa65bc34fcae/685ea8d37aa433f7055dce72_Convexia%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/685df7190351aa65bc34fcae/685df7aae7ee17457bddbeb0_convexia-favicon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo Convexia"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and has alt text matching the brand name 'Convexia'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Using for $199/mo",
      "reasoning": "Button #0 ('Start Using for $199/mo') is the primary CTA due to its action-oriented text and vibrant brand color (#008C5B), which aligns with the site's primary color scheme."
    },
    "secondary": {
      "index": 5,
      "text": "Login →",
      "reasoning": "Button #5 ('Login →') is selected as the secondary CTA because it has a different background color (#0A0F0F) and serves a supportive function."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "pharmaceutical professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and has alt text matching the brand name 'Convexia'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```