# Convox Brand Identity

A complete profile of **Convox**'s visual system — colors, typography, components, and personality — extracted from http://convox.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/convox
- Machine-readable JSON: https://characterquilt.com/branding/convox.json
- Per-page llms.txt: https://characterquilt.com/branding/convox/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #23DEFF |
| Accent | #0C3744 |
| Body Font | Graphik |
| Heading Font | Montserrat |

## Color Palette

- primary: #23DEFF
- secondary: #11495A
- accent: #0C3744
- background: #FFFFFF
- textPrimary: #343434
- link: #0C3744

## Typography

- primary: Graphik — https://fonts.google.com/specimen/Graphik
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://cdn.prod.website-files.com/65e8c697b90eefb78e3d850e/65f46ebac6c9ff00c6e9b652_convox-logo.svg
- Favicon: https://cdn.prod.website-files.com/65e8c697b90eefb78e3d850e/65f497904acc8a860c9ec754_convox-favicon.png

## UI Components

- buttonPrimary: background=#0C3744, textColor=#23DEFF, borderColor=#0C3744, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1B596C, borderColor=#1B596C, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech companies

## Convox Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Autoscaling Sidekiq Workers - Configuration - Convox Community**
  - Image: https://canada1.discourse-cdn.com/flex029/uploads/convox1/original/1X/e13a646b02b1fff70e03196c6e38092361742fcd.jpeg
  - Source: https://community.convox.com/t/autoscaling-sidekiq-workers/772
- **The Seven Biggest Challenges of Deployment to ECS**
  - Image: https://cdn.prod.website-files.com/65f9eb41fa873d7edb11b062/6601e156b4ca4958b2d03e97_1*hRswnGFTHiM82sKDICoiYQ.png
  - Source: https://www.convox.com/blog/ecs-challenges
- **Introducing AWS EKS Pod Identities**
  - Image: https://cdn.prod.website-files.com/65f9eb41fa873d7edb11b062/66314db0a9d636c79c24a51c_eks-pod-id-img.png
  - Source: https://www.convox.com/blog/introducing-aws-eks-pod-identities
- **The Challenges of EFS**
  - Image: https://cdn.prod.website-files.com/65f9eb41fa873d7edb11b062/6601ed178c7394302590407d_1*jFjbyYQHwbsviDuq1eOoqA.png
  - Source: https://www.convox.com/blog/challenges-of-efs
- **Avoiding the Pitfalls of Kubernetes Networking: Lessons from a Global Outage**
  - Image: https://img.convox.com/content/blog/kubernetes-outage-lessons/kol-2.png
  - Source: https://www.convox.com/blog/kubernetes-outage-lessons
- **Cloud Deployment Made Easy | Convox**
  - Image: https://site-staging.convox.com/images/convox/convox-console.png
  - Source: https://site-staging.convox.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik",
      "role": "body"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#23DEFF",
    "secondary": "#11495A",
    "accent": "#0C3744",
    "background": "#FFFFFF",
    "textPrimary": "#343434",
    "link": "#0C3744"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Graphik",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "26px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0C3744",
      "textColor": "#23DEFF",
      "borderColor": "#0C3744",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1B596C",
      "borderColor": "#1B596C",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65e8c697b90eefb78e3d850e/65f46ebac6c9ff00c6e9b652_convox-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/65e8c697b90eefb78e3d850e/65f497904acc8a860c9ec754_convox-favicon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Convox'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Get Started Free",
      "reasoning": "Button #4 has a vibrant background color (#0C3744) and action-oriented text ('Get Started Free'), making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Learn More",
      "reasoning": "Button #5 has a different background color (#FFFFFF) and serves as a secondary action with text 'Learn More'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Convox'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```