# Convoy Brand Identity

A complete profile of **Convoy**'s visual system — colors, typography, components, and personality — extracted from https://getconvoy.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/convoy
- Machine-readable JSON: https://characterquilt.com/branding/convoy.json
- Per-page llms.txt: https://characterquilt.com/branding/convoy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2780F1 |
| Accent | #2780F1 |
| Body Font | Open Sauce Sans |
| Heading Font | Open Sauce Sans |

## Color Palette

- primary: #2780F1
- secondary: #16192C
- accent: #2780F1
- background: #FAFAFA
- textPrimary: #000000
- link: #98A2B3

## Typography

- primary: Open Sauce Sans — https://fonts.google.com/specimen/Open+Sauce+Sans
- heading: Open Sauce Sans — https://fonts.google.com/specimen/Open+Sauce+Sans

## Visual Assets

- Logo: https://www.getconvoy.io/svg/convoy-logo-full-new.svg
- Favicon: https://www.getconvoy.io/icon.svg?b1acde142b3054ef
- Social card (og:image): https://www.getconvoy.io/static/Convoy-OG.png

## UI Components

- input: background=#FFFFFF, textColor=#101828, borderColor=#E7E7E7, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 2px 2px -1px
- buttonPrimary: background=#2780F1, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#E7E7E7, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 2px 2px -1px

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise clients

## Convoy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Convoy vs Building Internal Webhook Infrastructure | Comparison Guide**
  - Image: https://www.getconvoy.io/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FSubomi%20Oluwalana.a48ac303.png&w=3840&q=90
  - Source: https://www.getconvoy.io/convoy-vs-internal-implementation
- **What are Webhook Gateways? | The Webhooks Blog | Convoy Blog**
  - Image: https://www.getconvoy.io/blog-assets/webhook-gateway-architecture.png
  - Source: https://www.getconvoy.io/blog/what-are-webhook-gateways
- **Why Open Source? | The Webhooks Blog | Convoy Blog**
  - Image: https://www.getconvoy.io/blog-socials/why-open-source.png
  - Source: https://www.getconvoy.io/blog/why-open-source
- **Changelog - Convoy**
  - Image: https://www.getconvoy.io/feature-images/org-feature-flags-oauth2-billing.png
  - Source: https://www.getconvoy.io/changelog
- **Webhooks with Message Brokers and Convoy | The Webhooks Blog | Convoy Blog**
  - Image: https://www.getconvoy.io/blog-assets/broker-ingestion-technique.png
  - Source: https://www.getconvoy.io/blog/webhooks-with-message-brokers-and-convoy
- **Receive Webhook Events**
  - Image: https://mintcdn.com/convoy/Ckv6F6QCAG1QB-UF/images/configure-project.png?fit=max&auto=format&n=Ckv6F6QCAG1QB-UF&q=85&s=fd1a6acb5268b93050f4093e4ae42bba
  - Source: https://www.getconvoy.io/docs/guides/receiving-webhook-example

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sauce Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2780F1",
    "secondary": "#16192C",
    "accent": "#2780F1",
    "background": "#FAFAFA",
    "textPrimary": "#000000",
    "link": "#98A2B3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sauce Sans",
      "heading": "Open Sauce Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sauce Sans"
      ],
      "body": [
        "Open Sauce Sans"
      ],
      "paragraph": [
        "Open Sauce Sans"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#101828",
      "borderColor": "#E7E7E7",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 2px 2px -1px"
    },
    "buttonPrimary": {
      "background": "#2780F1",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E7E7E7",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.04) 0px 2px 2px -1px"
    }
  },
  "images": {
    "logo": "https://www.getconvoy.io/svg/convoy-logo-full-new.svg",
    "favicon": "https://www.getconvoy.io/icon.svg?b1acde142b3054ef",
    "ogImage": "https://www.getconvoy.io/static/Convoy-OG.png",
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is a medium-sized, visible logo in the header with href=home, matching the brand 'Convoy'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Ask ChatGPT",
      "reasoning": "Button #0 'Ask ChatGPT' uses the vibrant brand color #2780F1, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Talk to a founder",
      "reasoning": "Button #3 'Talk to a founder' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise clients"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible logo in the header with href=home, matching the brand 'Convoy'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```