# Copper Brand Identity A complete profile of **Copper**'s visual system — colors, typography, components, and personality — extracted from https://copperhome.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/copper - Machine-readable JSON: https://characterquilt.com/branding/copper.json - Per-page llms.txt: https://characterquilt.com/branding/copper/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #ADFFA2 | | Accent | #ADFFA2 | | Body Font | Monument Grotesk Mono | | Heading Font | Monument Grotesk Regular | ## Color Palette - primary: #ADFFA2 - secondary: #EF9336 - accent: #ADFFA2 - background: #FFFFFF - textPrimary: #000000 - link: #AC3C00 ## Typography - primary: Monument Grotesk Mono — https://fonts.google.com/specimen/Monument+Grotesk+Mono - heading: Monument Grotesk Regular — https://fonts.google.com/specimen/Monument+Grotesk+Regular ## Visual Assets - Logo: https://copperhome.com/cdn/shop/files/Logo-With-Padding.svg?v=1769536573&width=600 - Favicon: https://copperhome.com/cdn/shop/files/Favicon.png?crop=center&height=32&v=1736552342&width=32 - Social card (og:image): http://copperhome.com/cdn/shop/files/2405020A_01_0039.jpg?v=1721146062 ## UI Components - input: background=#AC3C00, textColor=#000000, borderColor=#000000, borderRadius=0px, shadow=none - buttonPrimary: background=#ADFFA2, textColor=#000000, borderColor=#ADFFA2, borderRadius=0px, shadow=none - buttonSecondary: background=#EF9336, textColor=#000000, borderColor=#000000, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy homeowners ## Copper Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Products – Copper** - Image: https://copperhome.com/cdn/shop/files/stainless-walnut-straight-no-kettle-3x4_2.jpg?crop=center&height=3800&v=1772488182&width=3800 - Source: https://copperhome.com/collections/all?srsltid=AfmBOorUENID129M5futEPjOx6ePVY53FYp2TEvRmLDyQk3cZszz9Mkd - **Copper resources** - Image: https://copperhome.com/cdn/shop/files/20240223_063704.jpg?crop=center&height=2850&v=1720824311&width=3800 - Source: https://copperhome.com/pages/resources?srsltid=AfmBOordpuUGvyiJ5JRz8PNeX9SjLaWzmfJifFv93ocxfXf9NNu3wSKe - **Copper Content Hub: What's Cooking** - Image: https://copperhome.com/cdn/shop/articles/NatandCody_Copper_250418_DSC5424-Digital.jpg?crop=center&height=3000&v=1769757387&width=3000 - Source: https://copperhome.com/blogs/news?srsltid=AfmBOortusXyvqtpVS5dUBZTJjdboBt34B5EiLEJuBl6ASCS2-Y6M8_E - **Copper Content Hub: What's Cooking – tagged "Media and Press"** - Image: https://copperhome.com/cdn/shop/articles/b1621de5453409af94453da090d0c791.jpg?crop=center&height=3800&v=1749053698&width=3800 - Source: https://copperhome.com/blogs/news/tagged/media-and-press?srsltid=AfmBOopwgjDf8-mZtxUe9lP3iix17F7zAOS-8pKPWrgnuZgi7_K5T08k - **Copper Content Hub: What's Cooking – tagged "Nice Energy Blog"** - Image: https://copperhome.com/cdn/shop/articles/Alyssa-Cheung-with-induction-range-that-has-battery.webp?crop=center&height=1168&v=1748561237&width=1168 - Source: https://copperhome.com/blogs/news/tagged/nice-energy-blog?srsltid=AfmBOorM1nwGZhhBg6Cr_GD19o6tuAX2_YtD5YjNrNdRc-hQ1JkDVYjy - **Copper and induction cooking FAQ** - Image: https://copperhome.com/cdn/shop/files/NatandCody_Copper_240731_1277-print.jpg?crop=center&height=5395&v=1732126883&width=3596 - Source: https://copperhome.com/pages/faq?srsltid=AfmBOork7K1E3O8pU40BQRQsoZbd5T6HvoONLhl9TTJ10av5qDxPOJ4V ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Monument Grotesk Mono", "role": "body" }, { "family": "Monument Grotesk Regular", "role": "heading" }, { "family": "Martina Plantjin Regular", "role": "unknown" } ], "colors": { "primary": "#ADFFA2", "secondary": "#EF9336", "accent": "#ADFFA2", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#AC3C00" }, "typography": { "fontFamilies": { "primary": "Monument Grotesk Mono", "heading": "Monument Grotesk Regular" }, "fontStacks": { "heading": [ "Martina Plantjin Regular" ], "body": [ "Monument Grotesk Regular" ], "paragraph": [ "Monument Grotesk Regular" ] }, "fontSizes": { "h1": "59.76px", "h2": "23.904px", "body": "15.936px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#AC3C00", "textColor": "#000000", "borderColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#ADFFA2", "textColor": "#000000", "borderColor": "#ADFFA2", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#EF9336", "textColor": "#000000", "borderColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://copperhome.com/cdn/shop/files/Logo-With-Padding.svg?v=1769536573&width=600", "favicon": "https://copperhome.com/cdn/shop/files/Favicon.png?crop=center&height=32&v=1736552342&width=32", "ogImage": "http://copperhome.com/cdn/shop/files/2405020A_01_0039.jpg?v=1721146062", "logoHref": "/", "logoAlt": "Copper" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Copper'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Learn more", "reasoning": "Button #2 'Learn more' with a vibrant green background (#ADFFA2) is likely the primary CTA due to its action-oriented text and use of the brand's primary color." }, "secondary": { "index": 3, "text": "Learn more", "reasoning": "Button #3 'Learn more' with a red/orange background (#EF9336) serves as a secondary CTA, offering a different action with a distinct color from the primary button." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy homeowners" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Copper'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```