# CopyCat Brand Identity

A complete profile of **CopyCat**'s visual system — colors, typography, components, and personality — extracted from https://runcopycat.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/copycat
- Machine-readable JSON: https://characterquilt.com/branding/copycat.json
- Per-page llms.txt: https://characterquilt.com/branding/copycat/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #94A3B8 |
| Accent | #2563EB |
| Body Font | DM Sans |
| Heading Font | Fraunces |

## Color Palette

- primary: #94A3B8
- secondary: #2563EB
- accent: #2563EB
- background: #F7F9FC
- textPrimary: #0F172A
- link: #0F172A

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: Fraunces — https://fonts.google.com/specimen/Fraunces

## Visual Assets

- Logo: https://www.runcopycat.com/square_logo.png
- Favicon: https://www.runcopycat.com/logo.png
- Social card (og:image): https://www.runcopycat.com/square_logo.png

## UI Components

- buttonPrimary: background=#2563EB, textColor=#FFFFFF, borderColor=#2563EB, borderRadius=6px, shadow=none
- buttonSecondary: background=transparent, textColor=#0F172A, borderColor=#E2E8F0, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: insurance professionals

## CopyCat Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **CopyCatAI | Trusted AI for Insurance Ops**
  - Image: https://www.runcopycat.com/partners/aaron-smith-insurance.jpg
  - Source: https://www.runcopycat.com/
- **CopyCatAI | Trusted AI for Insurance Ops**
  - Image: https://www.runcopycat.com/square_logo.png
  - Source: https://www.runcopycat.com/
- **CopyCatAI | Trusted AI for Insurance Ops**
  - Image: https://www.runcopycat.com/investors/yc-logo.png
  - Source: https://www.runcopycat.com/
- **CopyCatAI | Trusted AI for Insurance Ops**
  - Image: https://www.runcopycat.com/investors/flex-capital.png
  - Source: https://www.runcopycat.com/
- **CopyCatAI | Trusted AI for Insurance Ops**
  - Image: https://www.runcopycat.com/investors/datadog.png
  - Source: https://www.runcopycat.com/
- **Copycat ads – Abstract Construct**
  - Image: http://ravi.rajiniravi.com/blog/wp-content/uploads/2014/08/Print-Layouts-440x251.png
  - Source: https://ravi.rajiniravi.com/blog/2014/08/copycat-ads/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Fraunces",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#94A3B8",
    "secondary": "#2563EB",
    "accent": "#2563EB",
    "background": "#F7F9FC",
    "textPrimary": "#0F172A",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Fraunces"
    },
    "fontStacks": {
      "heading": [
        "Fraunces",
        "Georgia",
        "Times New Roman",
        "serif"
      ],
      "body": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "84px",
      "h2": "48px",
      "body": "18.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2563EB",
      "textColor": "#FFFFFF",
      "borderColor": "#2563EB",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0F172A",
      "borderColor": "#E2E8F0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.runcopycat.com/square_logo.png",
    "favicon": "https://www.runcopycat.com/logo.png",
    "ogImage": "https://www.runcopycat.com/square_logo.png",
    "logoHref": "/",
    "logoAlt": "CopyCat AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'CopyCat AI'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book A Demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #2563EB, which is consistent with the site's accent color, and has action-oriented text 'Book A Demo'."
    },
    "secondary": {
      "index": 3,
      "text": "See Solutions",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (transparent) and offers a supportive action 'See Solutions'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "insurance professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'CopyCat AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```