# CoreCare Brand Identity

A complete profile of **CoreCare**'s visual system — colors, typography, components, and personality — extracted from https://corecare.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/corecare
- Machine-readable JSON: https://characterquilt.com/branding/corecare.json
- Per-page llms.txt: https://characterquilt.com/branding/corecare/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2851F4 |
| Accent | #2851F4 |
| Body Font | Onest |
| Heading Font | Onest |

## Color Palette

- primary: #2851F4
- secondary: #05604F
- accent: #2851F4
- background: #F0EFEE
- textPrimary: #0F172A
- link: #0F172A

## Typography

- primary: Onest — https://fonts.google.com/specimen/Onest
- heading: Onest — https://fonts.google.com/specimen/Onest

## Visual Assets

- Logo: https://corecare.ai/wp-content/uploads/2025/09/corecare.png
- Favicon: https://corecare.ai/wp-content/uploads/2025/09/cropped-corecare-favicon-32x32.png
- Social card (og:image): https://corecare.ai/wp-content/uploads/2026/03/social-share-default.jpg

## UI Components

- buttonPrimary: background=#2851F4, textColor=#FFFFFF, borderColor=#2851F4, borderRadius=8px, shadow=none
- buttonSecondary: background=#FBFAF9, textColor=#0F172A, borderColor=#0F172A, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

## CoreCare Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How Focused Post Acute Care Partners Reduced Medicaid DSO to 19 Days -  corecare.ai**
  - Image: https://corecare.ai/wp-content/uploads/2025/10/Untitled-design-40.png
  - Source: https://corecare.ai/resources/how-focused-post-acute-care-partners-reduced-medicaid-write-offs-by-2m/
- **Resources - corecare.ai**
  - Image: https://corecare.ai/wp-content/uploads/2025/11/Untitled-design-41.png
  - Source: https://corecare.ai/resources/
- **CoreCare - The AI Platform for Proactive Revenue Integrity for LTC**
  - Image: https://corecare.ai/wp-content/uploads/2026/03/social-share-default.jpg
  - Source: https://corecare.ai/
- **CoreCare - The AI Platform for Proactive Revenue Integrity for LTC**
  - Image: https://corecare.ai/wp-content/uploads/2025/09/Stephanie-.jpg
  - Source: https://corecare.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Onest",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2851F4",
    "secondary": "#05604F",
    "accent": "#2851F4",
    "background": "#F0EFEE",
    "textPrimary": "#0F172A",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Onest",
      "heading": "Onest"
    },
    "fontStacks": {
      "heading": [
        "Onest",
        "sans-serif"
      ],
      "body": [
        "Onest",
        "sans-serif"
      ],
      "paragraph": [
        "Onest",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2851F4",
      "textColor": "#FFFFFF",
      "borderColor": "#2851F4",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBFAF9",
      "textColor": "#0F172A",
      "borderColor": "#0F172A",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://corecare.ai/wp-content/uploads/2025/09/corecare.png",
    "favicon": "https://corecare.ai/wp-content/uploads/2025/09/cropped-corecare-favicon-32x32.png",
    "ogImage": "https://corecare.ai/wp-content/uploads/2026/03/social-share-default.jpg",
    "logoHref": "/",
    "logoAlt": "CoreCare logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'CoreCare'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 uses the brand's primary color (#2851F4) and has action-oriented text 'Request a Demo', making it the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Request a Demo",
      "reasoning": "Button #1 has a different background color (#FBFAF9) and serves as a secondary option with the same text 'Request a Demo'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'CoreCare'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```