# CoreWeave Brand Identity A complete profile of **CoreWeave**'s visual system — colors, typography, components, and personality — extracted from https://coreweave.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/coreweave - Machine-readable JSON: https://characterquilt.com/branding/coreweave.json - Per-page llms.txt: https://characterquilt.com/branding/coreweave/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0541E9 | | Accent | #0541E9 | | Body Font | Plus Jakarta Sans | | Heading Font | Plus Jakarta Sans | ## Color Palette - primary: #0541E9 - secondary: #2741E7 - accent: #0541E9 - background: #F9FAFC - textPrimary: #000000 - link: #1E242E ## Typography - primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans - heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans ## Visual Assets - Logo: https://cdn.prod.website-files.com/62ba1fb86485b6d5029975c4/6778537637e2049e3a9bfe7d_logo_icon_small_dark.svg - Favicon: https://cdn.prod.website-files.com/62ba1fb86485b6d5029975c4/676dd5669fb4341cd25ca792_logo_coreweave_solo_32x32.png - Social card (og:image): https://cdn.prod.website-files.com/62ba1fb86485b6d5029975c4/67782a9cb02bc934fae303cb_coreweave_share_v2.png ## UI Components - input: background=#343338, textColor=#FFFFFF, borderColor=null, borderRadius=60px, shadow=none - buttonPrimary: background=#0541E9, textColor=#FFFFFF, borderColor=#0541E9, borderRadius=28px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=28px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: AI developers and tech companies ## CoreWeave Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Essential Cloud for AI: Why Purpose-Built Defines the Future of Intelligence** - Image: https://cdn.prod.website-files.com/62bc66d283fd9c34ffec780a/68efd1036d15e66bec325060_CWCloud_Diagram_Square_with%20text%20(3).png - Source: https://www.coreweave.com/blog/the-essential-cloud-for-ai-why-purpose-built-defines-the-future-of-intelligence - **The Essential Cloud for AI: Why Purpose-Built Defines the Future of Intelligence** - Image: https://cdn.prod.website-files.com/62bc66d283fd9c34ffec780a/68efcdc9b1ffb8e5e92dfd02_Brian%20blog%20tile.jpg - Source: https://www.coreweave.com/blog/the-essential-cloud-for-ai-why-purpose-built-defines-the-future-of-intelligence - **CoreWeave - Investor Relations** - Image: https://s205.q4cdn.com/133937190/files/doc_financials/2025/q4/Q425-Earnings-Inforgaphic-vF.jpg - Source: https://investors.coreweave.com/overview/default.aspx - **Why llm-d in CNCF Matters for Production Inference | CoreWeave Blog** - Image: https://cdn.prod.website-files.com/62bc66d283fd9c34ffec780a/69c2d646c1b77634813cb7c2_Cline%20blog_META_1200x630%20(1).jpg - Source: https://www.coreweave.com/blog/the-next-chapter-for-ai-infrastructure-why-llm-ds-move-to-cncf-matters - **Access and use CoreWeave Grafana dashboards - CoreWeave Docs** - Image: https://mintcdn.com/coreweave-dbfa0e8d/bmSvzayNAcGFdaNU/observability/_media/dashboard-example.png?fit=max&auto=format&n=bmSvzayNAcGFdaNU&q=85&s=d1b1170badf0679739f6a8cdaa973293 - Source: https://docs.coreweave.com/observability/managed-grafana/access - **CFO's Guide to Cloud Investment and TCO | CoreWeave Blog** - Image: https://cdn.prod.website-files.com/62bc66d283fd9c34ffec780a/697790f6c14ea8ddf7be075a_695aa5533e42fad24ab35006_Thumbnail%2520and%2520Blog%2520Hero%2520Image%25201520x1098.webp - Source: https://www.coreweave.com/blog/a-cfos-guide-to-cloud-investment-and-the-true-cost-of-ai-innovation ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Plus Jakarta Sans", "role": "body" } ], "colors": { "primary": "#0541E9", "secondary": "#2741E7", "accent": "#0541E9", "background": "#F9FAFC", "textPrimary": "#000000", "link": "#1E242E" }, "typography": { "fontFamilies": { "primary": "Plus Jakarta Sans", "heading": "Plus Jakarta Sans" }, "fontStacks": { "heading": [ "Plus Jakarta Sans", "sans-serif" ], "body": [ "Plus Jakarta Sans", "sans-serif" ], "paragraph": [ "Plus Jakarta Sans", "sans-serif" ] }, "fontSizes": { "h1": "60px", "h2": "18px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "20px" }, "components": { "input": { "background": "#343338", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "60px", "borderRadiusCorners": { "topLeft": "60px", "topRight": "60px", "bottomRight": "60px", "bottomLeft": "60px" }, "shadow": "none" }, "buttonPrimary": { "background": "#0541E9", "textColor": "#FFFFFF", "borderColor": "#0541E9", "borderRadius": "28px", "borderRadiusCorners": { "topLeft": "28px", "topRight": "28px", "bottomRight": "28px", "bottomLeft": "28px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#000000", "borderRadius": "28px", "borderRadiusCorners": { "topLeft": "28px", "topRight": "28px", "bottomRight": "28px", "bottomLeft": "28px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/62ba1fb86485b6d5029975c4/6778537637e2049e3a9bfe7d_logo_icon_small_dark.svg", "favicon": "https://cdn.prod.website-files.com/62ba1fb86485b6d5029975c4/676dd5669fb4341cd25ca792_logo_coreweave_solo_32x32.png", "ogImage": "https://cdn.prod.website-files.com/62ba1fb86485b6d5029975c4/67782a9cb02bc934fae303cb_coreweave_share_v2.png", "logoHref": "/", "logoAlt": "CoreWeave" }, "__llm_logo_reasoning": { "selectedIndex": 42, "reasoning": "Selected #0 because it is visible, medium-sized, and matches the favicon, indicating it is the main brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Register now", "reasoning": "Button #0 'Register now' uses the brand's primary color #0541E9, making it a strong candidate for the primary CTA due to its vibrant color and action-oriented text." }, "secondary": { "index": 13, "text": "Login", "reasoning": "Button #5 'Login' has a different background color (#FFFFFF) and serves as a secondary action, making it suitable as the secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "AI developers and tech companies" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the favicon, indicating it is the main brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```