# Coupa Brand Identity

A complete profile of **Coupa**'s visual system — colors, typography, components, and personality — extracted from https://get.coupa.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/coupa
- Machine-readable JSON: https://characterquilt.com/branding/coupa.json
- Per-page llms.txt: https://characterquilt.com/branding/coupa/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5FD6FF |
| Accent | #5FD6FF |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #5FD6FF
- secondary: #1565C0
- accent: #5FD6FF
- background: #FFFFFF
- textPrimary: #081D4D
- link: #081D4D

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://www.coupa.com/wp-content/uploads/2024/09/Coupa_logo_white.svg
- Favicon: https://www.coupa.com/wp-content/uploads/2024/08/Coupa_flower_2023_blue.svg
- Social card (og:image): https://www.coupa.com/wp-content/uploads/2024/09/Coupa-thumbnail.png

## UI Components

- input: background=#FFFFFF, textColor=#081D4D, borderColor=null, borderRadius=25.12px, shadow=none
- buttonPrimary: background=#5FD6FF, textColor=#081D4D, borderColor=#5FD6FF, borderRadius=25.12px, shadow=none
- buttonSecondary: background=#081D4D, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Coupa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **eBook: Streamline the Financial Close with Business Spend Management**
  - Image: https://get.coupa.com/rs/950-OLU-185/images/2018-controllerStreamline-ebook_mockup.png
  - Source: https://get.coupa.com/Streamline-Financial-Close.html
- **Financial Services Firms Drive Visibility, Compliance, and Control |  Business Spend Management | Coupa Software**
  - Image: https://get.coupa.com/rs/950-OLU-185/images/Finservwebinarimage.png
  - Source: https://get.coupa.com/FinServWebinar0718_On-Demand.html
- **The Essential Skills and Capabilities CFOs will Require from Finance Teams  of the Future | CFO.com Series | Coupa Software**
  - Image: https://get.coupa.com/rs/950-OLU-185/images/Screen%20Shot%202019-05-20%20at%203.40.18%20PM.png
  - Source: https://get.coupa.com/19-05-14_TPW_NA_CFO.Com_19-CFOs-talk-finance-teams-of-future_On-Demand.html
- **Futureproof Financial Health | Financial Maturity Model | Coupa**
  - Image: https://get.coupa.com/rs/950-OLU-185/images/Smarter-Finance_eBook_mockup.png
  - Source: https://get.coupa.com/Futureproof_Financial_Health.html
- **eBook: Build Resilience in Times of Business Uncertainty | Coupa Software**
  - Image: https://get.coupa.com/rs/950-OLU-185/images/Resilience_eBook_LeadersGuide_mockup_JP.png
  - Source: https://get.coupa.com/Building-Resilience-in-Uncertain-Times-JP.html
- **Futureproof Financial Health | Financial Maturity Model | Coupa**
  - Image: https://get.coupa.com/rs/950-OLU-185/images/2021-SF_eBook_mockup.png
  - Source: https://get.coupa.com/Futureproof_Financial_Health.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5FD6FF",
    "secondary": "#1565C0",
    "accent": "#5FD6FF",
    "background": "#FFFFFF",
    "textPrimary": "#081D4D",
    "link": "#081D4D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "13.12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "13px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#081D4D",
      "borderColor": null,
      "borderRadius": "25.12px",
      "borderRadiusCorners": {
        "topLeft": "25.12px",
        "topRight": "25.12px",
        "bottomRight": "25.12px",
        "bottomLeft": "25.12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5FD6FF",
      "textColor": "#081D4D",
      "borderColor": "#5FD6FF",
      "borderRadius": "25.12px",
      "borderRadiusCorners": {
        "topLeft": "25.12px",
        "topRight": "25.12px",
        "bottomRight": "25.12px",
        "bottomLeft": "25.12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#081D4D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.coupa.com/wp-content/uploads/2024/09/Coupa_logo_white.svg",
    "favicon": "https://www.coupa.com/wp-content/uploads/2024/08/Coupa_flower_2023_blue.svg",
    "ogImage": "https://www.coupa.com/wp-content/uploads/2024/09/Coupa-thumbnail.png",
    "logoHref": "https://www.coupa.com/",
    "logoAlt": "Coupa"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Coupa'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Demo Now",
      "reasoning": "Button #8 with text 'Demo Now' is likely the primary CTA due to its action-oriented text and vibrant blue color, which aligns with the brand's primary color."
    },
    "secondary": {
      "index": 12,
      "text": "Learn More                                                    \n                                     ",
      "reasoning": "Button #4 with text 'Learn More' has a different background color (#081D4D) and serves as a secondary action, providing additional information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Coupa'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```